Case Study Of Lays Do Us A Flavour & Toyota #CamryEffect

1. Case Study
Lays Do us a Flavour
Toyota CamryEffect

2. Company Overview SM In Action Victory ? Yes! Screen Shot(s)
• A brand name
• A name of the company
• Founded the chip brand in 1932
• Largest snack food company in the Southeast
• America's favourite potato chip.
• Currently controls 59% of the United States savoury
snack-food market.

3. Company Overview SM In Action Victory ? Yes! Screen Shot(s)
• Having a campaign , Do Us A Flavor.
• Allows the legal residents to submit an idea
• a new flavour of potato chip
• type of chip you envision
• description of your flavour.
• Advertise on social networking websites
• Publicize a video on YouTube

6. Company Overview SM In Action Victory ? Yes! Screen Shot(s)
• Many entries were submitted
• Campaign carried out for 3 years
• set the Guinness World Record on Facebook
• 1.5 million new “likes” in 24 hours

7. Company Overview SM In Action Victory ? Yes! Screen Shot(s)

8. Company Overview SM In Action Victory ? No! Screen Shot(s)

9. Company Overview SM In Action Victory ? No! Screen Shot(s)
SOCIAL MEDIA IN ACTION
• Camry Effect Campaign to promote the
2012 model
• Created several twitter accounts to send
Tweets to people about “Camry Effect a
Friend” Giveaway!

10. Company Overview SM In Action Victory ? No! Screen Shot(s)
SOCIAL MEDIA IN ACTION
• Camry Effect Campaign to promote the
2012 model
• Created several twitter accounts to send
Tweets to people about “Camry Effect a
Friend” Giveaway!

12. Company Overview SM In Action Victory ? No! Screen Shot(s)
Victory? No!
• Being criticized
• Twitter users find it irritating
• Unwanted spams
• Some users are not interested in this
campaign

14. Company Overview SM In Action Victory ? No! Screen Shot(s)