TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
Your Social Media Brand Starts With A Plan
1. Your Social Media Brand
STARTS WITH A PLAN
Presented to
Toronto Hispanic
Chamber of
Commerce
By Socially Active’s
Lead Trainer
Cher Jones
www.sociallyactive.ca
4. You can use it to …
• Provide customer service
• Educate your clients
• Increase sales
• Manage relationships with customers
• Share special offer promotions
• Research your competitors
• Increase brand awareness
• Develop new products
• Public relations and communications
www.sociallyactive.ca
6. It may be free to sign up but....
Social media isn’t really free
www.sociallyactive.ca
7. Costs to consider
•Your time listening and engaging
•Content creation and sharing
•Staffing costs for the above activities
•Ongoing training and development
•External service fees (ie design)
•Advertising to spread the word
Social media isn’t really free
www.sociallyactive.ca
9. You need to know
• Who is your audience?
• Where are they online?
• What do they want from you?
• What will you share?
• How often are you able to engage?
• How will you monitor your account(s)?
• How will you handle negative situations
www.sociallyactive.ca
10. Know your social persona
Image source : Social Media Explorer
www.sociallyactive.ca
20. All of your content should live here
(or on your website)
www.sociallyactive.ca
21. Social Media Spring Cleaning Checklist
Make your website social (if it’s not)
Update your profile photos
Review your "About" section.
Test the link to your website.
Like & Follow those that provide value
Unlike & Un-follow those that don’t
Evaluate your past content
Do you have the URL?
Review your pictures
Delete un-used apps
Share moderation guidelines
www.sociallyactive.ca
22. It’s NOT a numbers game
So stop worrying about
how many likes, followers,
connections, subscribers
and +1s you have right
now.
23. It may not a numbers game but...
You need to measure your investment
www.sociallyactive.ca
24. There also tons of tools to help you
Monitor
Measure
Engage
Post
www.sociallyactive.ca
25. Final Thoughts
• Social Media requires a lot of work to
be effective.
• Content is still king; especially
pictures and videos
• Being social isn’t always about you,
think value & “share-ability”
• You don’t have to use every social
media site
• Focus on quality, frequency and
engagement
www.sociallyactive.ca
27. Your employees have questions
about social media.
We can help you answer them!
Visit www.sociallyactive.ca for more information
Hinweis der Redaktion
If the brand was a person, how would it appear? How would it sound? How would it interact with others? How would others describe it? When thinking about a persona, think about adjectives that would describe how they act and talk.