Over the last few years job hunting has gone digital. Using social media to build your career is becoming mandatory for success. Employers use social media to post jobs, share information about their companies and screen potential applicants. While the digitally savvy are using it to access the hidden job market, build their networks, connect with potential employers and position themselves as qualified candidates. In these slides, Socially Active’s Lead Corporate Social Media Trainer, Cher Jones shows you exactly what employers are looking at in your social media profiles, how to audit your online presence, which sites are the best for job hunters and how to use them strategically to get a job. This presentation was delivered at the Internationally Educated Professionals Conference inside the Metro Toronto Convention Centre in Feb 2012.

1. The Socially Active
Job Hunter
How to Use Social Media
to Get a Job in 2012! By Cher Jones
Updated April 2012

2. What we’ll be talking about today
• Recruiting and screening with social media
• Why candidates do and don’t get the job
• How to check your online rep
• Personal profile advice
• Job hunting strategies for each platform
• Other online tools you can use
• Final thoughts

3. 80.2 % of Employers Use Social Media to Recruit Candidates
• 86.6% LinkedIn
• 55.3% Facebook
• 46.6% Twitter
• 16.1% Blogs
• 11.6% YouTube
• 64% use at least two of the above
(Jobvite Social Recruiting Survey-2011)

4. When do employers start checking?
47% before the first contact
27% after the phone interview
4% before the offer
2011 survey results from
Reppler.com/Lab42

5. Candidates are NOT hired because
• Posted inappropriate
pictures/info
• Shared confidential info about
a past employer
• Made discriminatory comments
• Lied about their qualifications
• Bad mouthed past employer
• Showed poor communication
skills

6. Candidates are hired because
• Accounts supported
qualifications
• Awards & accolades were
visible
• Showcased a good “feel”/fit
• Conveyed a professional
image
• Displayed creativity
• Had good references

7. Have you Googled yourself lately?

8. Go on a Mission: Search and Destroy
NEGATIVE
•pictures
•comments
•posts
•videos
•applications
•groups

9. Log out then check your accounts

10. Profile Advice
• Complete it!
• Always use a close up
picture
• Great headlines engage
• Bios are worth your time
• Customize the URL
• Keep them consistent
• Update regularly

11. sociallyactive.ca
Grow your professional relationships

12. sociallyactive.ca
Tap into your personal network

13. sociallyactive.ca
Expand your network

14. Be found

15. Other online tools
• Job posting aggregators
• Presentation sharing sites
• Video sharing sites
• Blog hosting sites
• Facebook Job Apps

16. Final words of advice
• You don’t have to be on all social sites.
• Being social isn’t all about you.
• Always be aware of your personal brand.
• Review your privacy settings.
• Nothing is private once you post it.
• Regularly audit your accounts.

17. Questions?
Let’s connect on twitter @itscherjones
Visit www.sociallyactive.ca to see this again

18. Your employees have questions
about social media.
We can help you answer them!
Visit www.sociallyactive.ca for more information