A Facebook page is a fantastic way to spread the word about a cause and get supporters to take action. But if you are not using it strategically, less than 20% of the people who have liked your page will actually see your posts. In this workshop, social media training expert Cher Jones will share some proven strategies and tips to help you get your activity showing up in the newsfeeds of your audience, get them sharing your content with their networks and keep them coming back for more.
Social Media Job Search (Socially Active Job Hunter )
A beginner's guide to Facebook Pages for Non-profits
1. How to attract, engage & retain
volunteers & supporters on
Part of Socially Active’s Social Media Training for Non-Profits Series - By Cher Jones
2. Today’s agenda
• Why Facebook?
• How to:
– Create a powerful first impression
– Engage your supporters with the right content
– Plan & schedule content to keep them interested
• Group brainstorm
• Final thoughts
• Q&As
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8. People make cover photos engaging!
Important details…
• Use pictures that are properly sized 850 x315
• Change it regularly
• Take advantage of the description area
9. Don’t forget the rules!
Cover photos must not contain:
• Price or purchase information, such as "40% off," or "Download it
at our website“
• Contact information, such as web address, email, mailing address
• Calls to action, such as "Get it now" or "Tell your friends.“ or Like
or Share requests
10. Don’t forget to set your username
A username will give you a
facebook.com/yourorganization address
12. Maximize the (mini) “about” section
“The Alzheimer's Association 24/7 Helpline
provides reliable information and support to
all those who need assistance. Call us toll-free
anytime day or night at 1.800.272.3900.”
Important details…
• The about section is limited to 3 lines
• Include a call to action and contact details
such as ph# or website
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15. Use an identifiable profile image
Important details
• People see your
profile photo in
their news feed
• Best size is
180x180
• Be careful when
you use logos
with small font
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21. How would you improve this page area?
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22. What else are visitors looking for?
• An overall feel good vibe
• Looking for regular activity on the page
• In-depth information about the organization
• Sharable information about the cause
• A sense of what it‘s like to volunteer through
pictures and videos
• Details about upcoming and past events
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23. ENGAGE
your volunteers
& supporters
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26. Everyone loves pictures especially Facebook
• Always try to upload a picture with each status
update (even if you are posting a link)
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27. Ask people to “like” or “comment”
• TIP: Just don’t ask it the same way all the time
or people will stop noticing the request
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37. Don’t just post, be apart of the conversation
• Respond to questions, comments and
concerns
• Like interesting comments
• Pay attention to what your visitors
like/interact with and share more of it
• Ask them to share the page/posts with their
network and recommend it to potential
volunteers
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39. Create an editorial calendar with your team
• Upcoming events
• Meetings
• Holidays
• Historic Milestones
• Important information
• Volunteer appreciation
• Themes
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43. How many times should you post a day?
According to this recent report…
“Brands that post one or two
times a day see 19% higher
interaction rates than those
that publish three or more
posts.”
(Buddy Media Oct 2012)
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44. What content
ideas do you
have for your
page?
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45. Final thoughts
• The #1 goal is to get into the newsfeeds
• Take advantage of the cover photo but
remember the rules
• Building a solid Facebook page takes time,
planning and effort
• People love pictures and so does Facebook
• Pay attention to what your visitors love and
when they are most active
• Don’t just post and forget... Engage!
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