fat Group is Israel’s leading media information company. The company was established in 1947. It is very experienced in locating, analyzing and processing business and media information

1. IFAT Group
Business decisions
are made with

2. is Israel’s leading
media information company
2. It is very experienced in locating,
analyzing and processing business
and media information.
1. The company was established in 1947.
4. The group’s companies employ some
300 workers and work around the clock
in order to provide a wide range of
services.
3. Ifat Group is a member in FIBEP,
an international organization bringing
together the world’s media information
companies.
IFAT Group

3. 1. Our products include unique
nformation and management tools
in the fields of media, advertising, PR,
social media, procurement and
business development.
2. Among our thousands of clients are
government ministries, organizations,
companies, associations, advertising
agencies, PR agencies, digital
agencies and businessmen.
IFAT Group

4. Ifat Media Information specializes
in collection, research and analysis
of media information from different
media worlds, especially for the
professional community.
Using advanced technological
infrastructure, thousands of
information items are collected
every day, round the clock, from all
Israeli media outlets.

5. The data is processed, researched
and analyzed by both digital means
and a skilled team of our media
researchers, and transferred to our
customers in real time via a portal or
Ifat’s various mobile apps.
The services we offer to public figures,
spokespersons and marketing
managers in organizations provide
a complete and precise outline of
the current media situation.

6. The information allows monitoring
and intervention in media discussions
about organizations and brands,
whether for monitoring and responding
or for proactive management of
marketing processes and campaigns.

7. Customer types:
PR agencies
Spokespersons
Advertisers and marketing managers
Research managers
Media and strategy consultants
Company owners

8. Ifat Tenders specializes in
location and categorization
of thousands of public and
exclusive tenders, and their
transfer to company
customers on a daily basis.
Thus thousands of company
customers in various categories
and activity fields ensure that
they aren’t missing out on an
opportunity to increase
turnovers and ales.
Business Opportunities

9. The company has led Israel’s tender and business
opportunities market for some 30 years, and employs
dozens of information specialists and customer account
managers who provide personal and optimized service.
Business Opportunities

10. Customer types:
Business owners
Acquisition and logistics managers
Business development and sales managers
Contractors and real estate specialists
Business Opportunities

11. Advertising Monitoring
Advertising Monitoring specializes in
collecting and analyzing information
about all the advertising campaigns
at any given moment.
Advertising Monitoring analyses and
monitors campaigns broadcasted on TV,
radio, newspapers, billboards, the movies,
websites, YouTube and soon designated
campaigns in mobile devices in Israel.

12. Advertising Monitoring
Customer types:
Advertising agencies and advertisers
Media and broadcast entities
Publicists and marketing managers
Media procurement entities

13. Ifat Media Analysis specializes in media
information analysis that allows
organization managers to make
informed decisions and improve their
activity in the public and media scene.
The company employs dozens of
analysts who process the information
collected from media channels and
analyze it according to preset criteria
determined in cooperation with the
client, and according to the international
media text analysis method accepted
by the Association for Measurement and
Effective Communication (AMEC).

14. The company has led the media
analysis market in Israel for over
a decade, and its customers include
the most prominent public and
business organizations in Israel.

15. Customer types:
Government ministries and
administrative units
Public and private companies
Organizations and associations
Marketing managers
spokespersons

16. Vigo has initiated an advanced,
smart & friendly operating
system for social media experts.
Vigo specializes in Measuring and
Analyzing your social media
campaigns and threats.
Vigo's web application for
social media monitoring
and understanding is a major
tool which allows the ability to
monitor, measure and analyze
Campaigns in a simple friendly
method.
Social Intelligence

17. Social Intelligence
Customer types:
Digital managers
Marketing
Spokespersons
Advertising
Brand managers
Service & Support

18. IFAT Group
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