this is brief intro of digital marketing effect in north indian universities

1. TEERTHANKER MAHAVEER
INSTITUTE OF MANAGEMENT
AND TECHNOLOGY, TMU
AREA OF RESEARCH – DIGITAL MARKETING
PRESENTED BY:
CHARUL VERMA

2. DIGITAL MARKETING
 Digital marketing involves marketing to consumers through any number of
digital channels.
 This form of marketing is commonly executed on websites, mobile devices,
and social media platforms.
 This form of marketing is different from internet marketing, which is
exclusively done on websites.
 Digital marketing is a broad field, including attracting customers via email,
content marketing, search platforms, social media, and more.
 One of the biggest challenges digital marketers face is how to set themselves
apart in a world that is oversaturated with digital marketing ads.

3. BRAND BUILDING
 Brand Building is generating awareness, establishing and promoting company
using strategies and tactics.
 In other words brand building is enhancing brand equity using advertising
campaigns and promotional strategies.
 Branding is crucial aspect of company because it is the visual voice of the
company.

4. ROLE OF DIGITAL MARKETING IN
BRANDING AND BRAND EXPERIENCE
 To get more visibility: content strategy featuring owned, earned and paid
media
 To create a corporate identity: website, templated emails and newsletters.
(See the digital marketing trifecta graphic).
 To become more consistent: content publishing schedule, workflow,
marketing automation
 Turning staff into brand ambassadors: CRM, workflows and automation,
blogging
 Differentiation: execution of content strategy
 Becoming a thought leader: blogging, whitepapers, video, podcasts, etc.
 Helpful: CRM, automation, blogging, whitepapers, video, podcasts, etc
 Delivering a wonderful customer/prospect experience: CRM, content
strategy featuring deliverables for all stages of the sales funnel

5. NORTHERN REGION
 Delhi
 Haryana
 Himachal Pradesh
 Jammu & Kashmir
 Punjab
 Rajasthan
 Uttarakhand
 Uttar Pradesh
 UT Chandigarh.
And there are approx. 166 private universities in northern region.

6. Few Private Universities in North India
 Teerthanker Mahaveer University
 IFTM University
 Al-Falah University
 Amity University
 Apeejay Stya University
 A.P.G. (Alakh Prakash Goyal) Shimla University
 Abhilashi University
 Adesh University
 Bareilly International University
 Galgotias University
 Dev Bhoomi Uttrakhand University

7. OUTCOMES AFTER RESEARCH
 Knowledge to build a brand with Digital Marketing
 Open my ways for a respectful job (Lecturer)
 Networking with leading business people
 Boost my salary and job expectations
 Skill to connect with people easily
 Standing out from the crowd
 Additionally, many skills I will learn during Ph.D. program-
(e.g. Ability to Collaborate, Accelerated Learning, Critical Thinking and Analysis
Communication Skills, Adaptability, Project & Time Management, Writing Proficiency)

8. THANK YOU