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How to Stretch your Marketing & Advertising Dollar on Facebook for Business

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We're sharing 4 guidelines on how you can stretch your marketing dollar with Facebook Advertising.

For those of you who have been trying to figure out how you can make your Facebook Advertising efforts work, this slide may help address some misconceptions.

They key to Social Media Marketing & Advertising success is also to understand how Advertising has evolved. Watch our video about "The Evolution of Advertising: https://www.youtube.com/watch?v=acjLDXPtC4U

Many brands are still advertising like in the 1800s and 1920s. Without involving emotions in their branding, marketing and advertising message. Without involving emotions in marketing and advertising, that's throwing marketing and advertising dollars away!

Learn Digital Marketing with Sky Digital Agency:
https://www.skydigitalagency.com

Follow us on Social:
• https://www.instagram.com/skydigitalagency
• https://www.facebook.com/skydigitalagency

Email: hello@skycrm.asia

Veröffentlicht in: Marketing
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How to Stretch your Marketing & Advertising Dollar on Facebook for Business

  1. 1. What’s important so you can stretch your dollar with Facebook Advertising?
 
 Charmaine (Creative Director at Sky Digital Agency) E: workshops@skycrm.asia SkillsFuture Approved Courses: ✓ Grow your business with Facebook Marketing
 ✓ Advanced Facebook Marketing with Ad Manager
  2. 2. Why do some Ads cost us more?
  3. 3. Why do some Ads cost us more?
  4. 4. Why do some Ads cost us more? Dependent on many factors ✓ Gender ✓ Age group
 ✓ Platform ✓ Graphics
  5. 5. What’s important so you can stretch your dollar with Facebook Advertising? ✓ 01: Clarity on your Advertisement Objective ✓ 02: Reasonable Facebook Budget
 ✓ 03: Good audience size ✓ 04: Good visuals and graphics
  6. 6. What’s important so you can stretch your dollar with Facebook Advertising? ✓ 01: Clarity on your Advertisement Objective Example 01: You have a new store opening in Orchard, and you want people to know about it, and you want to drive foot traffic to your store. These are completely 2 different objectives that have to be launched with 2 different types of Ads. Awareness: Video / Photos / Carousel Ad or Post Foot Traffic: Coupon Based (Flash & Redeem)
  7. 7. What’s important so you can stretch your dollar with Facebook Advertising? ✓ 01: Clarity on your Advertisement Objective
  8. 8. What’s important so you can stretch your dollar with Facebook Advertising? ✓ 01: Clarity on your Advertisement Objective Example 02: You want to collect email database of people who might be interested to purchase your product, or consult you on your services. Awareness: Video / Photos / Carousel Ad or Post Database / Email: Get more contacts Ad Objective
  9. 9. What’s important so you can stretch your dollar with Facebook Advertising? ✓ 01: Clarity on your Advertisement Objective
  10. 10. What’s important so you can stretch your dollar with Facebook Advertising? ✓ 01: Clarity on your Advertisement Objective
  11. 11. What’s important so you can stretch your dollar with Facebook Advertising? ✓ 01: Clarity on your Advertisement Objective
  12. 12. What’s important so you can stretch your dollar with Facebook Advertising? ✓ 02: Reasonable Facebook Budgets What’s reasonable? $20 to $50 per week is a good and reasonable start.
  13. 13. What’s important so you can stretch your dollar with Facebook Advertising? ✓ 02: Reasonable Facebook Budgets, invest in the Ads that work
  14. 14. Blog Post: Flyer VS Facebook Marketing
  15. 15. What’s important so you can stretch your dollar with Facebook Advertising? ✓ 03: Good audience demographics for targeting (audience size)
  16. 16. What’s important so you can stretch your dollar with Facebook Advertising? ✓ 03: Good audience demographics for targeting (audience size)
  17. 17. What’s important so you can stretch your dollar with Facebook Advertising? ✓ 04: Good visuals and graphics
 ✓ Intriguing copy ✓ Adhere to Facebook Guidelines
  18. 18. What’s important so you can stretch your dollar with Facebook Advertising? ✓ 04: Good Visuals and Graphics - Adhere to Facebook Guidelines ✓ Use the image tool to check on your Ad Graphics: https:// www.facebook.com/ads/tools/text_overlay
  19. 19. What’s important so you can stretch your dollar with Facebook Advertising? ✓ Good visuals, intriguing copy.
  20. 20. What’s important so you can stretch your dollar with Facebook Advertising? ✓ When launching a paid advertisement, Facebook will always prompt advertisers (yourself) on whether your Ad Graphic adhere’s to their guidelines. Highly recommend for you to adhere to their guidelines.
  21. 21. What’s important so you can stretch your dollar with Facebook Advertising?
 
 Charmaine (Creative Director at Sky Digital Agency) E: workshops@skycrm.asia W: www.skydigitalagency.com SkillsFuture Approved Courses: ✓ Grow your business with Facebook Marketing
 ✓ Advanced Facebook Marketing with Ad Manager
  22. 22. What’s important so you can stretch your dollar with Facebook Advertising?
 
 The video is uploaded on both Udemy and YouTube.

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