We all know that we need a business website, and we hope that we can be found by our customers on search engines like Google, Yahoo and Bing. The question is what is SEO and how can we help our websites get discovered online? Here are 12 tried and tested ways to increase your Google Ranking within 3 to 6 months!

1. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing

2. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
Founded in 2010 Rebranded in 2014 Founded in 2015
Do add me on
LinkedIn :)
@skydigitalagency
youtube.com/skydigitalagency
Charmaine Lee
Chief Digital Marketing Officer

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TOP DIGITAL MARKETING COURSES

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Please Share in Comments:
• Your Name, Your Business/Industry
• Nature of your work
• Questions about SEO Marketing
• Top 3 challenges with SEO Marketing
Our focus today:
• What is SEO?
•What Google wants
•12 ways to improve SEO
•SEO Tools for Research
Charmaine Lee
Chief Digital Marketing Officer
Sky Digital Agency
© 2020 Sky Digital Agency.

5. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
Search Engine
Optimization
• Efforts that help
users and Google
understand you have
the best matching
content
• Useful & Helpful
Organic Traffic
• FREE traffic, natural
and earned results
• FREE traffic that
requires time for
results to show
How does it work?
• Consistent Content,
Help users find what
they are looking for
• Keywords
• Communicate value,
Help Others - aka
Inbound Marketing
Search with Intent
• Looking for solution
• Worldwide market
share of Google in
October 2018 was over
90 percent
Real Time Analytics
• Measurable with
Google Analytics
• Metrics to help us
understand the best
performing products &
services
What is SEO?

6. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
Keyword Density
improves page
ranking
• Google updates
their algorithm
regularly to address
black hat SEO
Content doesn’t
matter
• The evolution of
marketing and
advertising since
year 2000
SEO is a one-time
activity
• It is a continual effort
to improve and spreads
across websites and
optimization
Links don’t matter
• Black hat SEO links
does not help you, but
organic linking does
Only #1 position on
Google matters
• Consumers choose
brand they know and
they love
Myths of SEO:

7. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
Greater Brand
Awareness
• Organic brand
awareness
• Brand Positioning
SEO Builds Credibility
• Regardless of industry
Primary Source of
Quality Leads
• Majority of our quick
to decide clients come
from SEO awareness
Higher % of
Close Rates
• Searching with intent
allows businesses to qualify
a client better and higher
% to close the deal
Key Benefits of SEO:

8. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
Fundamentals of
SEARCH Advertising:
What gives a Click Through?
Which paid Google ad will you click through?
Components for Search & SEO:
1. Page Title
2. Meta Description
3. Meta Keywords
Makes me want to Click Through:
Not over selling, Clean URL, Builds Trust
Note: General Assembly is a well known brand,
so you might choose to click through although it
is the 4th result.

9. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
Fundamentals of SEARCH:
What gives a Click Through?
Which link will you click?
Currently we rank for 3 of our courses on page 1.
Makes me want to Click Through:
If I search for a course, consider URL,
relevance of Page Title, and 2 liner description.

10. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
Fundamentals of SEARCH:
What gives a Click Through?
Which link will you click?
Currently we rank for 3 of our courses on page 1.
Makes me want to Click Through:
If I search for a course, consider URL,
relevance of Page Title, and 2 liner description.

11. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
Fundamentals of SEARCH:
What gives a Click Through?
Which link will you click?
Currently we rank for 3 of our courses on page 1.
Makes me want to Click Through:
If I search for a course, consider URL,
relevance of Page Title, and 2 liner description.

12. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
Does your website have Page
Title & Meta Description
Optimization Yet?
1. Use Chrome Browser
2. Visit the website you hope to check on the
Page Title, Meta Keywords & Meta Description
3. Go to View > Developer > View Source

13. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
Does your website have Page
Title & Meta Description
Optimization Yet?
1. Use Chrome Browser
2. Visit the website you hope to check on the
Page Title, Meta Keywords & Meta Description
3. Go to View > Developer > View Source

14. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
Fundamentals of SEARCH:
What gives a Click Through?
PRO TIP:
Think of ways to leverage on other portals
i.e. eventbrite and peatix for workshops and events
(Facebook events might not help SEO but helps in
discoverability)
Makes me want to Click Through:
If I search for a course, it will be url, relevance of date

15. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
12 SEO Strategies
1. Incorporating keywords naturally into title tags, meta
descriptions, meta keywords, etc
i.e. Sky Digital Agency offers social media and digital
marketing courses that are SkillsFuture Credit Eligible, for
individuals to upskill themselves, and grow their business.
(The keywords are “Social Media”, “Digital Marketing”
"SkillsFuture Credit Eligible Courses” and “Singapore”.)
2. Clean formats, descriptive, and google robot friendly
webpage URLs:
i.e. skydigitalagency.com/blog/seo-vs-sem
instead of skydigitalagency.com/blog?id=4
or skydigitalagency.com/blog/how-to-improve-my-
website-seo

16. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
12 SEO Strategies
3. Optimised page load speed: High bounce rates are
results of page load speed. So improve on your page
loading time.
All of us have grown more impatient over time due to the
result of our fast growing technology.
Singapore has high internet speed compared to our
neighbouring countries: Malaysia, Indonesia, Australia, and
even Hong Kong.
4. Update your website content regularly: Many
businesses have the same website content for a whole
year or even over 3~5 years.
A static website without updates of any kind may be
viewed by search engines as a “dead” entity – with no
life and nothing new to offer to Google’s search engine
users (you and me)
You will need a: Web Content Management System
(CMS) that will give you the ability to update your
website’s content easily.

17. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
12 SEO Strategies
5. Optimize and update your Page Title, Meta Keywords
and Description:
(a) Research on keyword’s demand with Google Keyword
tool (shared with you during the workshop later).
(b) Updating the keywords for relevant pages is crucial in
helping you be more searchable online, and achieve better
SEO ranking for your website.
6. Content Marketing and Content Strategy:
Write valuable content with communicative copy. Why?
Good Content drives your website tons of traffic.
“How to… do something”, these are surging on Google
Search and YouTube too!

18. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
12 SEO Strategies
7. Invest in good quality, high-resolution graphics: We are
visual people, and when something is appealing, we tend
to spend more time looking at it.
9. Understand Trends, Use Google Trends
8. Rename your image name: Say if you have a product, and
it is a tool to help you massage spots on your shoulder.
The image name should not be: 00093718639.jpg
It should be descriptive: diy-shoulder-massage-your-
company-name-singapore.jpg

19. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
12 SEO Strategies
10. Use Google Maps
Screenshot taken Oct 2019 Screenshot taken 5 Feb 2020

20. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
12 SEO Strategies
11. (a) Content is king.
Good content not marketed, is a waste of time and effort.
(b) Quality crosslinking/backlinks are queen.
Have valuable content that other websites can backlink
(credit or even source) to your website for.
It can be a case study, an informative video, an appealing
and interesting infographic.
12. Research before creating content:
One of the tools we use, is answerthepublic.com
We create content to answer burning questions people are
asking on google.
This gives our content more discoverability for the content
we spend time creating for search engines.

21. ©2020 Sky CRM Pte Ltd | Grow your Business with SEO Internet Marketing
Q&A Time
Approx 15 min
Thank you!
@skydigitalagency
youtube.com/skydigitalagency
Charmaine Lee
Chief Digital Marketing Officer