1. This is what Rihanna’s Digipak
for the album “Loud” looks like
all together.

2. Front Cover
of Rihanna’s
album
“Loud”
Her bold, red hair is what will make this digipak stand out from
other artists on the shelf and also make her as an artist stand
out. Her facial expression shows she has the pop star attitude.
By having an image that subtly shows the tattoo on her neck,
indicates that she still has a “bad girl” element to her.
By the front cover of the digipak
being covered by a big central
close up image of Rihanna’s
The main colours for the whole
face, as she is physically
digipak are warm colours such
attractive, the image captures the
as red and pink, this suggests
attention of potential buyers and
that the album is about love,
fans. Rihanna’s lips and hair are
lust and luck this also may
the most vocal part of the
reflect on the attitude of the
image, this is because they are
songs.
bright red and shows up extremely
strong, this contrasts with her
The front cover is
natural face makeup which makes
her look more natural.
appealing to the female
audience because of the
femininity and prettiness
of the album, young
females will aspire to be
like her where as the red
lipstick giving out a sexy
feel to the album will
target to males as they
will want to be with her.
The font used to write the album name “Loud” is in a very
simple, thin, elegant looking, spaced out text to not divert
any attention away from the close up image of Rihanna and
also doesn’t clash with any of the images. The text is
located at the bottom of the page.

3. Back cover of
Rihanna’s
album Loud.
The angle of her
face, looking down, makes
her look very
vulnerable, which contrasts
with the image on the front
cover which makes her
look really powerful.
I really like how you can
see the white curtains on
the side, giving it a
homely feel, also how
these curtains have let
light in on certain places
on the wall, it makes the
back cover very creative
with the use of light.
The pale pink background on the
album helps the track names and
production information stand
out, also giving a girly feel to the
whole album, it also gives a calm
and relaxed vibe. This colour
background also makes Rihanna’s
bright red hair stand out.
Along with the vulnerability that the
angle of her face shows, this pose
also makes her look vulnerable. As
this contrasts with the front cover
image, this shows her in different
moods and emotions on the same
album which could show us that this
album includes songs in all different
moods, for example happy, sad etc.
From this I have found that the Main Conventions on
the back cover of a digipak are:
• The track names
• The amount of tracks on the album
• The running order of the tracks
• The image
• The colour
• The production details.
The font style of the track names is
very easy to read, especially as its
all in capitals. The pink font colour
gives the album a girly pop feel to
the album. On this album there are
no track numbers, however it still
easy to see which order the tracks
go in.
This album has a different
layout to Demi Lovato’s
album “Here We Go
Again” as the production
teams information is in
bigger writing under the
list of songs that are on
the album, which is also
written in the same font
and colour.
The production
details are written in
a very small print as
this information isn’t
that important to fans
even though it has
necessary details
and legal
information.
Here is a list of
websites that fans
might be interested.
This is written in a
bigger font than the
production details so
its easier to read,
this also makes it
look more important.

4. The CD for the album “Loud” has
got an image of a rose head
covered over the whole CD. The
CD links with the back cover, more
than the front cover as it keeps
with the idea of pale pink which
suggests purity and innocence
which could show how on the
inside she isn’t as outgoing and
powerful as she looks on the front
cover/ or as the media institution
demands her to appear.
Flowers, love and beauty are
all the key themes to this whole
digipak and the CD ties in
nicely with that.
The track list is also on the CD for
ease to know the order of the
songs, along with the artists name
“Rihanna” with a few production
information and logos.

5. Inside of Rhianna’s “Loud”
digipak
The different images on this album
work well together as they show her
in her different personalities which
makes her seem more real.
The mise-en-scene behind
what the artist is wearing in
this, is a nude, natural
coloured dress which makes
her seem very innocent and
vulnerable, perhaps making
her seem more relatable to
her audience, her tattoo’s are
also not on show as much in
this image taking away the
“bad girl” look and leaving her
as pretty and natural.
The image on the inside allows the
audience to see the artist’s body
language, the way her body looks gives
the impression that the songs on the
album will be deep and meaningful.
The inside of the digipak shows an edited image of
Rihanna that spreads across the three pages of the
digipak. Rihanna is laying on a bed of roses whilst holding
a bunch of roses. The red colour of the roses link with the
red colour of her hair and the idea of the roses link with the
pale pink rose on the CD. Roses often symbolise romance
and tragedy in love which is a theme for a lot of Rihanna’s
songs on this album.