How to sell to chinese consumers through e-commerce? How to set up and run your e-shop in China? All data from public. Just for acedmic propose

1. E-Shop Hosting
Package in China:
Prepared by Charlotte Lee
2013 Nov

2. Agenda
1
Platform Set up
2
Product On-self & E-Shop Design
3
On-line Customer Service
4
Marketing in E-commerce Platform
5
Other Value-add Service
6
Application Procedure and Follow-up
7
Conclusion

3. Introduction
Opening E-shop take a lot of time, workload,
experience and skill.
For normal e-shop, it do takes 7 staffs
1 Editor
2 Customer Service
(Before Sales)
1 Graphic
1 Stock
controller
1 Marketer
1 Customer Service
(After Sale)

4. E-Shop Hosting Package Offer in China
Platform set up
Other value-add
Marketing
Product On-shelf
E-shop design
For small-medium
company, e-shop
is one of their sale
channel. Existing
hosting
package
bring
certain
benefit in e-shop
running

5. Platform Set-up
There are 5 difference service plan offered and its service charge will
be shown in slider 11
Plan
1
2
3
4
5
Product analysis
Χ
√
√
√
√
Platform market analysis
Χ
√
√
√
√
E-shop data provide
Provide by Brand owners
E-shop application procedure
√
√
√
√
√
Traffic & Conversion rate analysis
Χ
√
√
√
√
E-shop Plat
Χ
√
√
√
√
Traffic & Conversion rate analysis
Χ
√
√
√
√
Product & market
Analysis
Registration &
Application
E-shop Diagnose

6. Product On-shelf & E-Shop Design
Particular / Plan
Data Packet
1
2
3
500
500
Unlimite
d
Unlimite
d
200
200
200
Unlimite
d
Un-limit
X
40
50
Key
Product
Key
Product
2
X
X
X
X
X
2
X
X
X
￥ 1 - 5 /pc for extra
Key Product Photo Optimization
￥ 100 - 700 /design for extra
E-shop – standard template
￥ 600 - 1000 /design
E-shop – superior template
￥ 1000 - 2000 /design
E-shop – premium template
￥ 2000 - 4000 /design
Poster Design
￥ 100 - 300/pc for extra
5
500
￥ 0.5 /pc for extra
Non-data packet
4
Standard Data for
On-shelf
E-shop Design
X
X
2
Un-limit
Un-limit
15
30
40
Un-limit
Un-limit

7. E-Shop Basic Graphic Design
Reason to buy
Product Data
Quality Guarante
Product Benefit
Details

8. On-line Customer Service
Particular / Plan
1
2
3
4
5
No of customer service staff
√
√
√
√
Service hours
√
√
√
√
Promotion
Plan
√
selection
√
√
√
√
√
√
9:00-24:00 (Except public holiday)
Before Sales Service
Brand need to provide stock list. Customer service staff
will check the list before confirm the order with endcustomers
After Sales Service
Will handle the bad comment, remind the order list at
9h00 (not include order placement)
(details will
be offering in
next step)
√

9. Marketing in E-commerce Platform
Particular / Plan
2
3
4
5
X
40
50
Unlimit
Unlimit
X
20
50
Unlimit
Unlimit
Events Application and Marketing Tools
used
X
√
√
√
√
Other marketing event or PR
X
X
√
√
√
X
X
√
√
√
Key Product Optimization
1
Theme, Title, Details Page
Promotion Plan adjustment and report
Extra items will be charged
Inside Platform
Marketing
Tao community, cross-selling
Advertorial ads, Newsletter, SEO, Bloggers
Outside Platform
Marketing

10. Other Value-added Service
Particular / Plan
Taobao/Tmall Platform Promotion
SEO in Taobao or Tmall → Increase Traffic
Alibaba Platform Shop Maintain
1
2
3
4
5
X
X
X
√
√
X
X
X
√
√
X
X
X
X
√
X
X
X
X
√
Synchronization in Taoba + Tmall
Team Service
5-7 staff handle the project, set up end-year target,
cost estimation
Other marketing event or PR
Platform SEO, Picture Searching, Video Sharing, B2B
Platform, Door-to-door Media, Classified Post

11. Application Procedure
Application
1 week
Sign contract
Arrange Payment (3D)
Company Info.
Provide
E-Shop
Opening
1 - 2 week
1 week
Product – photo, size,
material, color,
delivery address,
courier fee…etc
provide
Marketing Plan
Select e-shop
template, design
Hosting co validation
Hosting co start to
manipulate (24H)
Marketing
C. S
select Star product
 select discount
product and target
amount
 confirm promotion
budget

Customer Service
Info provide: deliver
address, courier fee,
shop event plan
 special request

Upload 30 product
for testing
Payment to
hosting
Vendor online check
Commission
confirm to hosting
every
10th to 13th
Settle payment
every 15th per
month
Update product
info @24 hours

12. Service Plan
Plan
IT Service Charges
Sales Commission
(￥ per annum)
Valid Period
(based on product catalog &
e-shop workload)
1
10 000
1 – 5%
1 year
2
20 000
1 – 10%
1 year
3
30 000
1 – 10%
1 year
4
60 000
1 – 10%
1 year
5
120 000 – 360 000
To be confirmed
6 months

13. Service Plan
Price ￥
Period
5 000
1 year
10 000
1 year
15 000 + points
1 year
Pro.1688.com
3 000
1 quarter
Taobao Platform SEO
3 000
1 month
Taobao Express
3 600
1 quarter
1000 + points
1 month
> 600
1 time
Hosting Service
Alibaba Trust
Customer service
Sub-contract
E-shop design template & design

14. THANK YOU
Prepared by Charlotte Lee
2013 Nov

15. Appendix -

16. Appendix -

17. Appendix -
• Low cost
generate traffic
• UPS, high
inventory
product, raise
marketing
budget
All
product
Promote
Stock
Clearance
• Stock
Clearance
Star
Product
Potential
Product
• Select potential
product to
prepare as next
Star product