Media studies presentation

1. Performance, Narrative
and Concept.

2. Performance
Performance based music videos are where the video mainly consists
of the artist performing. This video is usually ideal for artists on a low
budget. An example of this is 'Beyoncé - Love on Top.’

3. The video shows Beyoncé continuously performing in to camera
throughout. Music videos that focus on performance are not that
popular as the target audience (TA) can not engage with the
song/video. However the constant costume change and lighting
make the video more interesting to watch so although it is an
unpopular style the video is still eye catching.

4. Narrative
A Narrative music video is where the video follows a story line.
There are two different types of narrative music videos: Linear and
Fragmented.
A linear narrative starts with a story that has a beginning, continues on
through to a middle and ends at the end of the story. A fragmented
narrative is something that doesn't follow that pattern.

5. An example of a linear narrative is
'Hozier - Take Me To Church.’
Narrative based music videos are
popular with songs used in films as
parts of the film are usually cut into
the music video to correspond with
original story being shown. The
story in these types of videos usually
link to the lyrics.

6. Concept
Following on from that, concept videos are based around an idea or a
concept that's normally strange and use an unusual filming or editing
technique. The aim of a concept video is to keep the audience
entertained and constantly looking at what is happening on their
screen.

7. The thematic side of a concept video is that there is lots of common
themes going on in the video. This depends on the music genre. If
the music genre is rap then it has lots of filming in the streets/outside
locations however if its a pop music video then dance routines
throughout are very common (such as It’s Raining Men by Geri
Halliwell)

8. Symbolic concept videos consist of the use of various symbols to
build up meanings such as if the video is in a grave yard then that will
symbolise death. Lighting can often set and suggest the mood and
the average shot length can also represent certain things. An
example of a concept music video 'Monkey Drummer - Aphex Twin.
This video includes a mechanic monkey with a lot arms drumming the
whole length of the song.