Yes!! Its true. Social Media is a powerful business tool. Have not tried yet? Then you are ...

2. There was a time when social media came and took the
center stage. Skeptics then overlooked its power thinking
that it was just a latest buzzword with no practical
advantages. Even today, there are a few people who
advocate for conventional marketing methods. Now, this is a
serious lack of understanding. Social media can be used as a
powerful business tool for marketing and branding your
business.

3. Reports show that a huge percentage of marketers have used
Facebook, Twitter, G+ & others for getting more customers.
Impressed, isn’t it? Want to replicate such success stories for
your business? Well, if social media is used wisely, achieving
those results for your business (no matter how big or how
small it is) won’t be distant dream! Read on to know the
benefits of social media and how you can you channelize them
and make your own success story…

4. 1.Brand Recognition
The current marketing scenario asks you to grab every possible
opportunity to increase your visibility. Social media can give a voice to your
business to let people know what you have to sell. Your business will be
accessible to new customers, and familiar and recognizable for existing
customers. For example, an apathetic user will have a new found interest
in your brand after seeing it on multiple networks. Similarly, regular
newsfeed will increase the chances of a Twitter user to stumble upon your
business profile.

5. 2- Brand loyalty.
Regular and interesting news updates on your page will keep your users hooked to
it and they will look forward to the latest product launches or services. This way,
your customers feel connected to you and as they hit the ‘like’ button or comment
on your updates, your page appears on the timeline of people in their circle too.
Your business may also have the advantage of word-of-moth referrals too! Now,
this is called, “having a cake and getting to eat it too”.

6. 3.Increased rate of conversion.
Regular news feeds and status updates help you build a following on social
media. Any new update in the form of blog posts, images and videos will give
your users a chance to react in the comment section. This gives you an
opportunity to connect and interact with your new customers, recent
customers, and old customers. You can also let your audience know about
your new launches and product releases which may eventually result into
conversions. Not that every conversation may result into a conversion, but
sheer number of opportunities cannot be overlooked!

7. 4.Revenue
Social media can go a long way in helping you generate revenue. And how to
achieve that? Social media helps you build a community. Once you have a
good following you can advertise your products or services through posting
regular updates in the form of images and videos. Provide links that can
forward the users to your business’ social media page or sometimes to your
website. This enables you to fetch benefits from social media without needing
to have a channel.

8. 5.Research
Social media helps you know your competitors’ stand in the
market. You can just visit their pages and know what is
happening in their circle, how many followers they have and why
and their latest updates. You also get to know what your
customers have to say about your products or services. This
valuable exercise will help you validate your business practices
and improvise them in the coming future.

9. 6.Recruitment
You can also use social media to let people know about
new vacancies in your company. There are many job
networking sites that can help you attract skilled
people through social networks.

10. 7.Search-engine discoverability.
How your business performs on search results is a lot affected by
your influence on social networks. If you have a large social
following, chances are that you appear higher on search
rankings. This is also a well known SEO strategy.

11. 8.Social Media helps you find new business partners.
Social media offers you a platform to connect with other
entrepreneurs and business owners. You can have real
conversations with people which could have been otherwise
impossible, due to social or geographic limitations. If the
wavelengths match, you get new business associations and new
distributors for your business

12. THANK YOU
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