1. PHLX 225th Anniversary
PR and Media Plan
Charlie Vinopal
Manager: Joe Christinat
Corporate Communications

2. My Role With Corporate Communications
Assisted public relations team at Nasdaq
• Assemble/disseminate news clips on news of the day and Nasdaq brand
• Draft media alerts for the market open and market close
• Resources used: ShadowTV, Factiva, Gorkana
• Updated files for editorial calendars and trade pub awards

3. The Main Event
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• 225th Anniversary of the Philadelphia Stock Exchange
• 2015 is the 225th Anniversary of the Philadelphia Stock Exchange.
• Nasdaq acquired PHLX in 2008—this event can serve as great PR for Nasdaq.
• SO, how do we publicize the event to drive visibility for the Nasdaq brand?

4. Change of Plans
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Unfortunately, certain circumstances got in the way…
• Weekly calls postponed
• PHLX Exchange 225th Celebration canceled
• Decided to continue with the project in a hypothetical manner

5. The History
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• We must “pitch” this narrative to the media. Fortunately, history
can do most of the talking for us…
• The U.S Constitution was ratified in 1787, PHLX was established in 1790
• Philadelphia is essentially the birthplace of American commerce
• PHLX helped to build up the city of Philadelphia and this great nation

6. Teamwork
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• To ensure this celebration is spectacular, we must all work
together
Planning
• Weekly calls led by Jameel Johnson, Nasdaq Government Relations
• Working with local, state and federal legislators

7. PHLX Team Role in Anniversary Preparation
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• Engaging the local community…
• Philly-based events team will
• Gather past and present PHLX luminaries
• Local universities: Penn, Temple, St. Joseph’s, Drexel

8. Media
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Broadcast:
Local Print:
National/Intl. Pubs:
Additional:

9. “The Pitch”
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• Introduction/Greeting
• Provide a background for the event
• Historical significance of the event
• Introduce the “human element”
• Benefits of attending (interview opportunities)
• Offer thanks and note availability

10. Day of the Event
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• Attend the event and insure that everything runs smoothly
• Help media coordinate interviews/other engagements
• Make sure the photographers are properly informed
• Assist with social media coverage for the day

11. Aftermath
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• Assemble media roundup featuring coverage for the day
• Factiva
• ShadowTV
• Distribute to the PR team

12. © 2014, The NASDAQ OMX Group, Inc. All Rights Reserved.
Charlie Vinopal
Corporate Communications
847.542.0636
Charles.Vinopal@nasdaq.com
Thank You