Charlie Vinopal works in corporate communications at NASDAQ OMX and assists with public relations tasks such as creating media alerts and company background documents. His responsibilities include protecting and promoting the NASDAQ OMX brand globally and supporting listed companies. He analyzes NASDAQ OMX's social media presence on platforms like Twitter, Instagram, and Facebook and works to improve engagement by balancing posts across platforms, brainstorming ways to grow Instagram followers, and connecting with audiences through user-generated content and influencer outreach.

1. Charlie Vinopal
Business Unit: Corporate Communications
Manager: Will Briganti
Mentor: Josh Machiz

2. Responsibilities
 Assisted public relations team at NASDAQ OMX:
◦ Supported the creation of opening/closing bell media alerts
◦ Developed company background documents for pre-IPO
meetings
◦ Supported news clip gathering using FACTIVA and
ShadowTV
◦ SOCIAL MEDIA!

3.  Protect and promote the NASDAQ OMX brand
to a global audience of stockholders
 Support listed companies and business units
 How do we do that?
GoPro IPO, June 26 2014

4.  Opening/Closing Bell at MarketSite
 Various events in and around Times Square
 Twitter, Instagram, Facebook & more

5.  How do we best utilize social media tools to tell the NASDAQ OMX
story?
Twitter: 347k Followers
(@NASDAQ + @NASDAQOMX)
Instagram: 1,300 followers Facebook: 397k likes

6.  www.pixlee.com
◦ Software startup company founded in July 2012
◦ Allows users (for a fee) to study social media usage
◦ User/audience analytics
◦ Allows for the broadcast of user-generated content

9.  Create an even balance between Twitter and
Instagram posts
 Brainstorm how to improve Instagram
following
 Connect with audience

10.  Great difference of followers between social
media platforms (1,300 vs. 347k).
 Based off metrics, Instagram is more popular
platform. Increase # of followers!

11.  Multiple strategies to improve on disparity
◦ Hashtags
◦ Using one platform to help the other
◦ Get creative with content!

12.  Engaging our audience
◦ Liking/commenting on audience posts
◦ Publishing user-generated content (Pixlee)
◦ Reaching out to top influencers with loyal following
(Riley Uggla)
 Done something like this before

13.  Enhancing brand recognition is a task that is
never complete and social media is vital to
this continual process

14. Charlie Vinopal
Corporate Communications
847.542.0636
charles.vinopal@nasdaqomx.com