3. Google Code
Implementation
• More code for conversion tracking/ecommerce
• Code for tracking events
• Link to Adwords if using
• Link to Webmaster Tools
17. Plan your journey to digital
transformation
INITIAL MANAGED DEFINED QUANTIFIED OPTIMISED
YEAR 5
Best in class
digital marketing
YEAR 4
Competing
with digital
YEAR 3
Average
digital capability
YEAR 2
Developing
digital capability
YEAR 1
A digital
laggard
18. Focus on/Take aways
• GA will help you drive more performance from your
website
• Get the technical bits correct, right code, right
implementation
• Align the information you need from GA to your own
KPIs
• If it is not natural for you, find a way to enjoy it
• Review regularly…. At least once a week if you want to
be a Jedi
• Go spread the word, GA is not just for nerds!