1. CONVENTIONS OF A FILM POSTER

2. CONVENTIONS OF A FILM POSTER
• It must be eye catching and captivating to the audience
• There must be a focal picture that will draw in the audiences eye
• The title is displayed in a large, eye-catching font
• It clearly defines the film’s genre
• The poster should be designed to attract the largest audience possible
• There is usually an indication of when the film is being released – either a date or
‘Coming Soon’, although they are sometimes less specific, for example they might say ‘In
Cinemas This Summer’
• Information on the Directors and Production Company is often displayed in a billing block
at the bottom of the poster
• There could be reviews or titles of other films that the company has made

3. It shows that the film has a lot of
action in it because the characters are
running; this also helps to draw interest
because people who would look at this
poster would want to know why
they’re running.
The image shows the three main
characters with the emphasis on the
most important character (Harry)
because he is at the front and he is
slightly bigger than the other two.
The tagline is short to make it more
memorable, other posters use other
taglines such as ‘Nowhere is safe’.
The title is large so that it draws in the
audience’s eyes.
The release date shows how important
the film is by the use of the word ‘epic’.

4. The globe suggests that At the top of the poster, the
something big is going to happen company names another popular
in the film that will affect a lot of film that they have made to
people. attract the audience from the
other film and to add credibility
to their name.
The main characters are on the The title/ logo is quite big and is
film poster with the most in the middle of the image
important ones at the front and making it the centre of interest
the lesser ones towards the back. this means that it draws the
audience’s eyes in.
The poster is quite dark which The fact that the film is animated
puts more emphasis on the title shows that it is aimed at a
and the main character which are younger audience, the bright
bright red. It also adds more colours of the cars emphasises
mystery to the film. this.

5. OTHER EXAMPLES