Over the past decade, print magazine sales have been steadily declining, with sales decreasing every year since 2005. This is due to the rise of digital media and decreasing newsstand sales. While some magazines have attempted strategies like producing special issues or focusing more on digital/social media, the future of magazines is uncertain as print fades and the industry scrambles to adapt their business models for the digital age.
1. T H E D E AT H O F P R I N T
M A G A Z I N E S
B Y C H A R L I E H A R T
2. M A G A Z I N E S H AV E B E E N T H E R E T O C A P T U R E S O M E O F
S O C I E T Y ’ S G R E AT E S T M O M E N T S
Images : Pinterest
3. B U T O V E R T H E PA S T D E C A D E P R I N T
M A G A Z I N E S H AV E B E E N D Y I N G
Image: Google Images
4. E V E RY Y E A R S I N C E 2 0 0 5 M A G A Z I N E S A L E S H AV E B E E N
D E C R E A S I N G
Image: Pexels
5. I N 2 0 1 4 - 2 0 1 5 C A N A D I A N N E W S S TA N D M A G A Z I N E S A L E S
D E C R E A S E D B Y 1 1 . 7 M I L L I O N U N I T S
Image: Pexels
I N 2 0 1 4 - 2 0 1 5 A M E R I C A N M A G A Z I N E R E TA I L U N I T
S A L E S D E C R E A S E D B Y 7 3 M I L L I O N U N I T S
6. 50 % of all new magazines wont last a full year
Image: Pexels
7. S O M E M A G A Z I N E S H AV E R E S O R T E D T O A
S E X U A L S E L L D E L I V E R I N G 7 0 % M O R E S A L E S
T H A N T H E AV E R A G E I S S U E
Image : Jezebel
8. The numbers for actual
readers to subscribers do not
look promising for example
Sports Illustrated has 300
Million subscribers but 23
Millions readers
Image: Sports Illustrated
9. S P E C I A L I S S U E S C A N B E T H E S AV I N G G R A C E O F M A G A Z I N E S A S
M A G A Z I N E S S E L L M U C H B E T T E R W H E N T H E Y A R E S P E C I A L I S S U E S
Image: Google Images
10. T H E P O S S I B L E F U T U R E :
E - M A G A Z I N E S
11. 4 3 % O F AV I D
M A G A Z I N E R E A D E R S
U S E D I G I TA L E D I T I O N S
Image: Pexels
12. T H E R E A R E P R O J E C T I O N S T H AT O V E R H A L F O F A L L
I N T E R N E T U S E R S W I L L B E U S I N G TA B L E T S S O M O N E T I Z I N G
T H E TA B L E T M A R K E T O F M A G A Z I N E S I S T H E N E X T S T E P
Image: Pexels
13. T O E N G A G E T H E N E W A G E O F M A G A Z I N E R E A D E R S
M A G A Z I N E S H AV E B E E N T RY I N G T O C O N N E C T T H R O U G H
S O C I A L M E D I A
Image: Pexels
14. A P P S S U C H A S N E X T I S S U E A R E T H E N E X T P O S S I B L E T O P
D O G I N T H E TA B L E T E - M A G A Z I N E W O R L D B U T N O T
E V E RY O N E I S C O N V I N C E D T H E Y H AV E W H AT I T TA K E S T O
S U C C E E D
Image: Google Images
15. N AV E E T A L O N G A W R I T E R
F R O M T H E G L O B E A N D
M A I L H A S T H I S T O S AY
A B O U T N E X T I S S U E
• Simply adding an all-in-one
subscription to magazines or books
doesn’t fundamentally change
what you can get from your
average modern library.
• Netflix succeeds because, while it
has thousands of titles in its overall
catalogue, its algorithms excel at
filtering through the glut to tailor a
selection for your taste.
• Next Issue or any service that
claims to modernize reading would
need to do at least that.
Image: Pexels
16. - N AV E E T A L O N G , G L O B E A N D M A I L
• “Netflix succeeds because, while it has thousands of titles
in its overall catalogue, its algorithms excel at filtering
through the glut to tailor a selection for your taste.”
• “Next Issue or any service that claims to modernize
reading would need to do at least that.”
17. A S M A G A Z I N E A N D N E W S PA P E R S C O N T I N U E T O L O S E
P R I N T R E A D E R S , T H E Y A R E S C R A M B L I N G T O S C O R E
C U S T O M E R F O R T H E I R D I G I TA L P R O D U C T S , A N D A R E
F I N D I N G T H E M I N I N C R E A S I N G LY T H R O U G H S O C I A L M E D I A
Image: Pexels
18. M A G A Z I N E S A R E F O C U S I N G O N B U I L D I N G D E E P E R C O N N E C T I O N S
W I T H FA C E B O O K , T W I T T E R A N D P I N T E R E S T W H I C H H O L D T H E
P R O M I S E O F M O R E R E A D E R S A N D P O T E N T I A L LY M O R E
S U B S C R I B E R S
Image: Pexels
19. W I T H T H E F U T U R E O F M A G A Z I N E S C O M I N G T O A C L O S E A N E W
C H A P T E R F O R T H E N E W S E N T I T Y W I L L B E G I N A N D C O N T I N U E W H AT
S O C I E T Y H A S VA L U E D A B O U T M A G A Z I N E S F O R M A N Y D E C A D E S T H E
C O N N E C T A B I L I T Y W I L L C O N T I N U E W I T H E - M A G A Z I N E S A N D
C O N T I N U E T H E L E G A C Y T H AT T H I S F O R M O F P R I N T M E D I A H A S
B E G U N
Image: Pexels
20. * " M A G A Z I N E R E TA I L U N I T S A L E S I N T H E U . S . 2 0 1 5 | S TAT I S T I C . " S TAT I S TA . N . P. , N . D . W E B . 0 5 M A R . 2 0 1 7 .
" A S N E W S S TA N D S A L E S D E C L I N E , M A G A Z I N E S R A I S E P R I C E S . " M E D I A L I F E M A G A Z I N E - F O R M E D I A B U Y E R S A N D
P L A N N E R S . N . P. , N . D . W E B . 0 5 M A R . 2 0 1 7 .
WA N G , A M Y X . " B O O K S A N D N E W S PA P E R S W I L L D O J U S T F I N E I N 2 0 1 6 . M A G A Z I N E S ? N O T S O M U C H . " Q U A R T Z .
Q U A R T Z , 0 2 J A N . 2 0 1 6 . W E B . 0 5 M A R . 2 0 1 7 .
WA R R E N , R O Z . " T H E D Y I N G M A G A Z I N E B L U E S . " T H E H U F F I N G T O N P O S T. T H E H U F F I N G T O N P O S T. C O M , 2 1 J A N .
2 0 1 5 . W E B . 0 5 M A R . 2 0 1 7 .
" O U T O F P R I N T & O U T O F T O U C H : T H E M A G A Z I N E I N D U S T RY I S D Y I N G . " U P T O W N B O U R G E O I S . N . P. , N . D . W E B .
0 5 M A R . 2 0 1 7 .
M AT R I X , S I D N E Y E V E . " M O D U L E 0 3 L E C T U R E 0 2 F I L M 2 4 0 . " L E C T U R E .
A L A N G , N AV N E E T. " W H Y T H E N E X T I S S U E M A G A Z I N E A P P I S N O T T H E F U T U R E O F P U B L I S H I N G . " T H E G L O B E A N D
M A I L . S P E C I A L T O T H E G L O B E A N D M A I L , 2 5 O C T. 2 0 1 3 . W E B . 0 5 M A R . 2 0 1 7 .
H A U G H N E Y, C H R I S T I N E . " P U B L I C AT I O N S S E E P I N T E R E S T A S K E Y A L LY. " T H E N E W Y O R K T I M E S . T H E N E W Y O R K
T I M E S , 2 1 S E P T. 2 0 1 4 . W E B . 0 5 M A R . 2 0 1 7 .
W O R K C I T E D