CW Moissanite Introduction

2. Charles Winston
Dedication
Today, Charles is the CEO and
founder of the company that
bears his name. Charles and
his best-selling designs appear
regularly on television shopping
networks around the world.
They include HSN in the USA,
Citrruss TV in Dubai (broadcast
in 17 Arab countries) and TVSN
in Australia. His collections can
currently be found in many fine
stores. His dedicated following
of buyers enjoy Charles’
stories, anecdotes as well as
appreciating his jewelry
expertise. They look to Charles
to educate them as they buy.
Charles has made such an
impression on many of these
shoppers that he is often
stopped in public and asked
about his jewelry. To keep up
with the demands of his fans,
Charles regularly reads and
responds to many of the
customer service and special
CEO and Founder of Charles Winston, Inc.
request emails!
Fourth generation jeweler Charles Winston's deep appreciation for beautiful
jewelry is a result of his rich jewelry heritage. At the age of 17, his father brought
Charles into the family business. Growing up in the jewelry industry Charles
worked in various capacities to make his own distinctive mark.
While working in these various capacities, Charles noticed the number of
companies that were emulating the classic fine jewelry look, but producing the fine
jewelry look in a lesser quality. Charles began asking himself, what it would take
for all women to enjoy beautiful classic looks without forfeiting the quality that he
so much admired.
Around 1992, eighteen years after he started working in the jewelry industry,
Charles realized he could create beautiful fine jewelry in that same fashion that all
women could enjoy and thus began his quest to produce the worldʼs finest jewelry
from genuine and lab-created gemstones. By following five basic principles, he
embarked on a line that would change the industry, which resulted in the creation
The Charles Winston Collection.

3. Brilliant

4. Born From the Stars
Moissanite found on earth is so rare that without Charles & Colvard creating this gem, it would not be
available for jewelry. With our exclusive patented process, our master craftsman hand-facet the most
brilliant jewel in the world. Painstakingly cut and polished to a fiery created gemstone, just as
nature intended it to be, and then sorted by our highly trained staff of gemologists, each
piece is selected individually to ensure that nothing but the finest of stones are used
for the Charles & Colvard Created Moissanite® brand. Not only have we created the
most stunningly affordable luxury indulgence, it also provides a way for you to
express your style in an earth-friendly manner as our technological advancements
work hand-in-hand with todayʼs need to be eco-friendly.

5. Scintillating
Grading
CLARITY
Moissanite has only the finest clarity
and on most diamond scales its
rating would rival the nicest VS
diamond. Moissanite’s exceptional
fire and brilliance are enhanced by
the consistent quality of Charles &
Colvard Created Moissanite®.
COLOR
Charles & Colvard Created
Moissanite® is produced near-
colorless and carries the highest
refractive index and dispersion.
As a result, it has greater fire,
brilliance and scintillation than
that of any other gemstone.
CARAT WEIGHT
Charles & Colvard Created
Moissanite® is always precisely cut to
exacting measurements so that its
size is consistent from stone to
stone. This provides an advantage
that the size your customer selects is
the size they receive. It also allows
you to see the equivalent pricing
when compared to a diamond so
that you can see the value this
unique created gemstone can offer!
CUT
From crystal formation to the
final polish, moissanite stones are
hand-faceted to maximize each
created gemstone’s exceptional fire,
brilliance and sparkle.
5th C
Each Charles & Colvard Created
Moissanite® gemstone is backed and
warranted with Charles & Colvard’s®
exclusive Limited Lifetime Warranty.

6. Training Program PROGRAM COMPONENTS:
• The Value of Relationships
KATE PETERSON, President and CEO, Performance Concepts, Inc.
• Collecting the Most Useful
Backed by over 20 years of behind-the-counter Information
experience, Kate Peterson has developed, • Ask the Right Questions
directed and delivered some of the most effective • The Art of Active Listening
training programs in the industry for legends Managing Your Information
such as J.B. Robinson, Kay Jewelers, Sterling, • Keeping in Touch
Inc. and Littman/Barclay Jewelers. Her areas of
• Methods of Contact
expertise include every aspect of organizational
• Long Term Maintenance
design and development, sales, client relations
and service, human resource management, • Other fast paced and informational
full-day programs are also available
operations management and leadership
development. Her own skills in communication,
combined with wide ranging expertise have MOISSANITE TRAINING
earned her acclaim in every major speaking venue in the United States and
• Selling Essentials
throughout the world. Kate is known for her creativity, innovation, 'out of the box'
• Advanced Presentation Techniques
thinking and use of leading edge technology. With a keen understanding of
adult learning, Kate has pioneered concepts and crafted tools for staff • Jewelry Sales Boot Camp
development and human resource management that enable retailers all over • Steps in a Sale
America to run their businesses more effectively. Earning an outstanding • "ABC" Always Be Closing
reputation as an industry consultant specializing in family and closely-held
• The "Ladder of Genuine Benefits"
businesses, Kate's services are highly sought after for the unique
• Establishing Value Keeping Control
communication and growth strategies her perspective lends.
of the Sale
• Overcoming Objections
ACTIVE PRODUCT TRAINING • Turnovers
Performance Concepts' Product training DVD will equip your sales team with • Add-on Sales
the tools and mind set that will allow them to effectively gather information from • Product Knowledge Essentials
the customer in a non-offensive subtle manner, and then organize and utilize • Fashion and Style
that information to develop long lasting client relationships. For the retailer
looking to add professionalism and consistency to the sales process, while
developing customers into life-long advocates, this training experience is a
must! Even as a stand-alone, concept-based module, it's sure to bring your
team to a new level of client awareness and sales success!

7. Exceptional
Selling
For most people, selling
Charles & Colvard Created
Moissanite® is a new and
exciting experience, but that
doesn't mean it should be
overwhelming. Understanding
moissanite’s quality
characteristics is
straightforward and simple.
Charles & Colvard’s®
moissanite education is
designed to answer all your
questions. It explains
moissanite’s characteristics,
how those characteristics
influence appearance, and
which are more important than
others. In just a few minutes
you'll know everything you
need to know about the joy of
selling Charles & Colvard
Created Moissanite®.

8. Counter Card Mailer
8101 Brier Creek Pkwy
Raleigh, NC | (919)598-9625
Bring this
postcard
to Kohls
and enjoy
15% OFF
your More
by Chalres
Winston®
purchase.
© 2010 Charles & Colvard®. All Rights Reserved. 660.904.052410 coupon code: kohlscwcc070610
The Power to Turn Heads ™
Limited Lifetime Warranty &
Jewelry Valuation Certificate
Brochure
Raleigh, NC | (919)598-9625
8101 Brier Creek Pkwy
Unbelievably Brilliant,
Unexpectedly within Reach ™
Email Promo
www.charlesandcolvard.com
© 2010 Charles & Colvard®. All Rights Reserved. 660.904.052410
Poster
Print this email, bring it to Kohls
and enjoy 15% OFF your More by
Chalres Winston® purchase.
Printer Freindly Coupon
8101 Brier Creek Pkwy
Raleigh, NC | (919)598-9625
Billboard
Unbelievably Brilliant,
Unexpectedly within Reach ™

9. Radiant
Marketing
We are providing collateral files
for a fully integrated marketing
campaign to include the
broadest of consumer ranges
and reaches. Utilizing both
traditional channels as well as
social and electronic media.
Our distinct branding and
collateral will support not only
the unique beauty of created
gemstone and jewelry designs,
but additionally the
sustainability of purchasing
an affordable luxury item that,
by its nature, is an eco-
friendly option.

10. What Makes More Different?
Charles Winston, Inc. in Charles got away from the
collaboration with Charles & mundane looks that the other
Colvard is able to keep the distributors of Moissanite® are
costs at more reasonable selling.
Charles Winston is a name that
levels.
evokes thoughts of the highest .
quality standards in the jewelry
industry.
.
Charles Winston brings his
trademark looks of big, over the
top items, using interesting Charlesʼ new designs using
color combinations and plating Moissanite® with genuine
colors to accent the stones. colored stones, including
sapphire, pink sapphire, yellow
sapphire and ruby, just to name
a few will add an entire new
excitement to the product.

11. Testimonials
This is a beautiful ring.
Compared to a diamond there is no
WOW!! Can't stop staring!! difference. It is exactly the same as a
I just received this ring in the 2 carat/yellow gold. OMG, its beautiful!
diamond ring with one exception the
I bought the 1 carat last year around this time and I am so pleased
price. If it were diamonds it would cost
that I decided to get the two carat. This ring is gorgeous and has a
around $9000.There are a lot of
good amount of gold. You can actually feel the weight to it, as
moisannite stones some are yellow or
opposed to some rings that are so lightweight, you cannot feel them
greenish in hue, not this one. This is
in your hand. I cannot take my eyes off of it! December is 27 years
closer to the G,H ,I category. The
for us and this is my new wedding ring. :-)) The sparkle is blinding
setting is Lucerne which costs more
and oh, so breathtaking!
than the standard settings.I have been
HSN - Nikeeta, FL- Sepember 28, 2009
looking for awhile and this ring
averaged $1750 to $2100 for 1 and
3/4 carats with a yellow tinge the
better ones (like this) $2700 and up. It seems that this stone is
very popular and supply and demand has driven up the pricing
Diamonds Don't Even .You must see it to believe it, once you do you will never buy
a diamond again. I certainly wont.
Compare To Moissanite!
"This ring is GORGEOUS! I had already had Overstock - Nov 20, 2009ddiamnd from Brooklyn NY
my heart set on Moissanite before stopping
by the Fort Wayne Helzberg store...but was
just shopping around to see what carat size
was appropriate for me...with the help of I first discovered Moissanite
Craig I decided anything bigger than a 1ct. while doing research for engagement rings. After living in Europe
was TOO much for me! He was so helpful for 2 years I learned a lot about diamonds and the cartels. I felt as
and seemed more like a friend then a sales I had been living in a fog about what the diamond industry was
person...which I appreciated greatly! He really about and how the American culture has been captivated by
introduced me to the "IMPERIAL Moissanite" the media, myself included.There is no doubt the diamond is
that is only sold at Helzberg...and I was sold beautiful, what we believe it represents is also beautiful, however
once again on Moissanite! He then showed a moissanite to me is more beautiful. I read article after article, I
me the clearance price, and I was at the compared charts about the science of moissanite, I tried looking
counter putting it on Layaway immediately! for negative comments and had trouble. I then did a comparison
My boyfriend and I are not yet engaged, but between a diamond and a moissanite, and I found that not only do
will be eventually and we couldn't pass up the science and numbers work in favor, but the physical beauty
such a steal! We plan to remove the stone was a delight. The flash and color beams like a star, and ironically
and have a setting custom made for me, originally coming from a meteorite makes perfect sense.
when the time is right for us...but either way, I feel like I have a piece of a star at the base of my finger, it is a
with the original setting or another...this is gorgeous gem and wont cost me an extra mortgage to wear it. To
just STUNNING! You won't be sorry...afterall, me it means not only beauty and strength, but the education and
where else can you get a PERFECT 1ct. knowledge I hold of the world. Thanks for the opportunity to share
solitaire for $549??? It's a no brainer!" my story, I couldn't be happier or prouder with my upcoming
engagement ring!
Helzberg - October 22, 2009
C&C Testimonials - Rachel W. - Milwaukee, WI
*All testimonials are from actual customers-typos and all.

12. 300 Perimeter Park Drive, Suite A, Morrisville, NC 27560
919-468-0399 • charlesandcolvard.com
© 2010 Charles & Colvard®. All Rights Reserved. 100.2010.1.cw