The document discusses how the UMass Amherst Libraries is using interactive data visualization software like Tableau to transform how it makes collection development decisions. The software allows library staff to better understand and communicate collection usage data through interactive visualizations. This has informed decisions about format selections, subject area allocations, and individual item purchases in a transparent way that demonstrates fiscal responsibility. It is helping the libraries move from abstract discussions of the collection to concrete understandings based on data.
UMass Libraries Transform Collection Development with Data Visualization
1. UMass Amherst Libraries
How Interactive Graphic
Displays are Transforming
Collection Development
Decisions
Rachel Lewellen – Assessment Librarian
Paulina Borrego – Science & Engineering Librarian
Collection Development and
Data Visualization
2. 2UMass Amherst Libraries
Today
Data Visualization - Tableau
• Easier for staff to understand and use visual data
• Good for communication and sharing
• Useful tool for analysis
Transforming Collection Development
• Able to use and understand collection data
• Conversation and discussion
• Allocations
• Transparency
19. 19UMass Amherst Libraries
“The Cornell study reinforces data from a study conducted at
the University of Pittsburgh over three decades ago. That
study reported that 40% of monographs never circulated
during the first six years after purchase. If a book does not
circulate within the first six years, the chances of it ever
circulating drop to one in fifty. At ARL institutions, 56% of
books never circulate.”
Stewart, C. (2011). The next chapter: Measuring the pace of change for print monograph collections.
The Journal of Academic Librarianship, 37(4), 355-357.
21. 21UMass Amherst Libraries
Transforming Collection Development Decisions
Transformed abstract ideas of the collection into concrete
understandable reality
Informs item level decision making
Informs format decisions
Informs allocation distribution across subject areas and purchase
programs
Used to communicate collections information with stakeholders
Demonstrates fiscal accountability and responsibility
This is a familiar excel view
Paulina – UMass Amherst Libraries – selectors with individual budget allocations
My story as a new librarian and selector / 8 science & engineering depts
Trying to make sense of excel reports
This is the familiar excel view.
And it takes advantage of some the nice features in excel Filtering, conditional formatting.
However, it is too cumbersome for selectors to use.
Paulina – Pivot tables allowed for more functionality than spreadsheets
Still tables were huge and hard to manipulate
Difficult to make sense of the data, especially trends.
Easier to understand and more intuitive than text/numerical spreadsheet display
Excel or other software skills not needed for interaction
Interactivity facilitates exploration and analysis
Show spreadsheet vs display
Show filters and sorting on dashboard show filter/sorting on Excel
Show interactivity/filtering
Paulina – Tableau made the data more accessible and understandable
Ability to visually see trends
Faced with undeniable evidence - both horrifying and freeing
Paulina – like many selectors I studied the areas of research of the faculty in my depts
Tried to purchase titles that aligned with those research areas
Example: Mathematical chemistry – Mathematical modeling
Even best efforts for selection did not prove successful
Aggregate and disaggregate – combine and break apart in many ways.
This is a view of approvals
Budget ‘crisis’ of 2009 / dropping of approval plans in 2010
Reinstate approval plans based on performance
Paulina – being competitive
Wanting the books I purchased to be as highly circulated as the books on demand (BODEM)
Faced with the undeniable evidence
Changed my individual collection policy
Almost exclusively only purchase those titles directly requested by students and faculty
Money unspent went to the common good
Paulina – direct evidence puts selector model into question
Just in case versus Just in time
Paulina – Transparency / ability to view the entire collection not just my own part
Example - Subclass P = Language and Literature
Ability to view my individual LC parts of the collection
QA Mathematics / QD Chemistry / QC Physics
Communicating with larger community, campus budget etc.
Building dashboards pretty easy
Show building image
Measure and dimensions
Drop and drag
Visual options offered – show me
Time, built in-calculation options
Ability to answer specific questions. Caveat is that you might be tempted to build 100 views.
Paulina – different modes of visualization for different types of learners – bubble plots / column / pie chart
Public web access (free)
Private web access (fee based)
http://public.tableausoftware.com/shared/SZN8NZXT2?:display_count=no
Easy for staff to access on own time
In own location
Brower only requirement for public/free access
Server has automatic update capacity
Staff
RLC
Faculty
Administration
Server – costs
Tableau Server – There are two licensing models: Named User and Core
With Named-User licensing, you are licensing the individual, not the hardware
- Logins are $750 per user/license ($150 maintenance included in first year purchase)
- Minimum configuration offered is 10 logins, priced at $7,500
- As you budget, please note that anyone accessing the Tableau Server web environment, needs a web login
- Named-User licensing offers you the flexibility of adding as much hardware to your cluster as you wish
With Core licensing, you are licensing the hardware, not the individual
- Minimum configuration offered is an 8-Core Server license, priced at $224,250 ($45k maintenance included in first year purchase)
- Core licensing offers you the flexibility of adding as many users to your Server environment as you wish
Desktop =$1,200 plus 300 annual annual maintenance
Public vs private display
Time – investment, learning curve
Data issues
Memory
Public/private
Paulina - Intellectual vs experiential knowing
The power of 1st hand knowledge and experience
Whose books don’t circulate? Oh, my books don’t circulate
Paulina - Tableau has helped me to take ownership of my selection decisions and policy
Has directly changed my collection policy in a short period of time
Faced with the undeniable evidence
Just in case vs Just in time
Advocate for Evidence based collection development
Paulina – Grateful to be at a University Library that values assessment
Collectively has afforded us a common language for discussion, decisions, and policies
Creates a culture of assessment