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2010 Charleston Conference2010 Charleston Conference
Lively Lunch PresentationLively Lunch Presentation
November 4November 4thth
, 2010, 2010
Charleston, SCCharleston, SC
Cataloging in Publication Program:Cataloging in Publication Program:
Repositioning for the next 40 yearsRepositioning for the next 40 years
Karl Debus-LópezKarl Debus-López
Chief, U.S. General DivisionChief, U.S. General Division
Acting Chief,Acting Chief,
U.S. and Publisher Liaison DivisionU.S. and Publisher Liaison Division
Library of CongressLibrary of Congress
ProgramProgram
 CIP Mission and HistoryCIP Mission and History
 CIP Receipts and Data ProvidedCIP Receipts and Data Provided
 Projects and InnovationsProjects and Innovations
 Electronic Cataloging in PublicationElectronic Cataloging in Publication
Partnership Program: History andPartnership Program: History and
MembershipMembership
 New Collaborative Subject Based ProgramNew Collaborative Subject Based Program
 Questions for DiscussionQuestions for Discussion
The CIP Program MissionThe CIP Program Mission
The CIP program was established 39The CIP program was established 39
years ago to serve the nation’syears ago to serve the nation’s
libraries by cataloging, in advance oflibraries by cataloging, in advance of
publication, books widely acquired bypublication, books widely acquired by
the nation’s libraries.the nation’s libraries.
Instead of individual librariesInstead of individual libraries
cataloging the same work repeatedly,cataloging the same work repeatedly,
the work is cataloged once, andthe work is cataloged once, and
thousands of libraries benefit.thousands of libraries benefit.
CIP Statistics: Receipts and DataCIP Statistics: Receipts and Data
ProvidedProvided
 Total books received and CIP pre-Total books received and CIP pre-
publication records produced 1971-2010:publication records produced 1971-2010:
• 1,524,832 books with records1,524,832 books with records
 Approximately 95% of books receivedApproximately 95% of books received
through CIP are in scope for the Library ofthrough CIP are in scope for the Library of
Congress’ collectionsCongress’ collections
 Estimated value of books received 1971-Estimated value of books received 1971-
2010:2010:
• $92 million+$92 million+
FY10 Statistics:FY10 Statistics:
Publisher ParticipationPublisher Participation
 ECIP Participating Publishers:ECIP Participating Publishers: 5,0085,008
 CIP Data Provided: 55,976CIP Data Provided: 55,976
 Close to 100% of all CIP applicationsClose to 100% of all CIP applications
are now processed through the ECIPare now processed through the ECIP
ProgramProgram..
 EPCN Participating Publishers: 47,945EPCN Participating Publishers: 47,945
 EPCN Assignments: 42,764EPCN Assignments: 42,764
FY10 Statistics:FY10 Statistics:
Throughput, Summaries,Throughput, Summaries,
and TOC’sand TOC’s
 Average throughput: 6.6 daysAverage throughput: 6.6 days
• 88% completed in 14 days88% completed in 14 days
 Summaries included: 5,783Summaries included: 5,783
 Tables of Contents included:Tables of Contents included:
21,08821,088
Projects and InnovationsProjects and Innovations
 Implementation of automated CIP claimingImplementation of automated CIP claiming
 ONIX/MARC ConverterONIX/MARC Converter
 Continued development of MESH to LCSH mapping toolContinued development of MESH to LCSH mapping tool
 American Mathematical Society subject terminology projectAmerican Mathematical Society subject terminology project
 BISAC terminology now included within CIP data.BISAC terminology now included within CIP data.
 Investigating addition of other thesaurus terms to CIPInvestigating addition of other thesaurus terms to CIP
recordsrecords
 E-booksE-books
Electronic CatalogingElectronic Cataloging
in Publicationin Publication
Partnership Program:Partnership Program:
New DevelopmentsNew Developments
History and PurposeHistory and Purpose
of Programof Program
 Prototype began in early 1970’s with NLMPrototype began in early 1970’s with NLM
 CIP Division tasked with expandingCIP Division tasked with expanding
program in 2003program in 2003
 Distribute creation of pre-publication dataDistribute creation of pre-publication data
and allow partners to learn of criticaland allow partners to learn of critical
upcoming titles of interest to their librariesupcoming titles of interest to their libraries
 Program officially began in 2005 withProgram officially began in 2005 with
Cornell University and NorthwesternCornell University and Northwestern
University as first partnersUniversity as first partners
Current membersCurrent members
• Brigham Young UniversityBrigham Young University
• Cornell UniversityCornell University
• Duke UniversityDuke University
• National Agricultural LibraryNational Agricultural Library
• National Library of MedicineNational Library of Medicine
• Northwestern UniversityNorthwestern University
• Ohio State UniversityOhio State University
• Stanford UniversityStanford University
• Texas A&M UniversityTexas A&M University
• University of ChicagoUniversity of Chicago
• University of HawaiiUniversity of Hawaii
• University of PennsylvaniaUniversity of Pennsylvania
• University of WashingtonUniversity of Washington
• University of WisconsinUniversity of Wisconsin
Focus to dateFocus to date
University pressesUniversity presses
Exceptions:Exceptions:
 NALNAL
 NLMNLM
 Brigham Young UniversityBrigham Young University
 Northwestern UniversityNorthwestern University
Change of focus: subject-basedChange of focus: subject-based
 Broader than academic pressesBroader than academic presses
 Public and special libraries invitedPublic and special libraries invited
• Popular titlesPopular titles
• Children’s literatureChildren’s literature
• Specialized/Research materials (associations,Specialized/Research materials (associations,
think tanks, societies, etc.)think tanks, societies, etc.)
 Subject-based approachSubject-based approach
• ArtArt
• ScienceScience
• Other subjects, particularly those whereOther subjects, particularly those where
libraries have greater expertise than LClibraries have greater expertise than LC
• What is your library’s area of expertise?What is your library’s area of expertise?
Subject-oriented workflowSubject-oriented workflow
 How does the specific work get to aHow does the specific work get to a
Partner Library?Partner Library?
 BISAC termsBISAC terms
• Subject terms used by the publishingSubject terms used by the publishing
communitycommunity
• Publisher selects at ECIP application stagePublisher selects at ECIP application stage
 Subject mappingSubject mapping
• Each BISAC term “mapped” to a catalogingEach BISAC term “mapped” to a cataloging
sectionsection
• Your library receives that specific subjectYour library receives that specific subject
 Forward to LC for shelflisting and DeweyForward to LC for shelflisting and Dewey
classificationclassification
Program requirementsProgram requirements
 Library is a BIBCO libraryLibrary is a BIBCO library
 An interest in the newestAn interest in the newest
publicationspublications
 Both LC and Dewey libraries canBoth LC and Dewey libraries can
participateparticipate
Where to goWhere to go
for more informationfor more information
 Electronic CIPElectronic CIP
• http://cip.loc.gov/ciphttp://cip.loc.gov/cip
Primary CIP ContactsPrimary CIP Contacts
 Programmatic questions should go to KarlProgrammatic questions should go to Karl
Debus-López, Acting Chief of USPL,Debus-López, Acting Chief of USPL,
kdeb@loc.govkdeb@loc.gov; (202) 707-6641; (202) 707-6641
 Publishers should refer applicationPublishers should refer application
questions to Schamell Padgett, Head, CIPquestions to Schamell Padgett, Head, CIP
Publisher Liaison Section,Publisher Liaison Section, spad@loc.govspad@loc.gov;;
(202) 707-2223(202) 707-2223
 Technical questions should go to CamillaTechnical questions should go to Camilla
Williams, CIP Program Specialist,Williams, CIP Program Specialist,
cewi@loc.govcewi@loc.gov; (202) 707-3820; (202) 707-3820
Questions for DiscussionQuestions for Discussion
 How do you use CIP records?How do you use CIP records?
 What would you like us to change aboutWhat would you like us to change about
the CIP Program and its focus?the CIP Program and its focus?
 Is there value to you in having the CIPIs there value to you in having the CIP
Program include e-books?Program include e-books?
 Would you be interested in participating inWould you be interested in participating in
the ECIP Cataloging Partnership Programthe ECIP Cataloging Partnership Program
as a subject partner?as a subject partner?

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Cataloging in Publication Program: Repositioning for the next 40 years by Karl Debus-López, Library of Congress

  • 1. 2010 Charleston Conference2010 Charleston Conference Lively Lunch PresentationLively Lunch Presentation November 4November 4thth , 2010, 2010 Charleston, SCCharleston, SC Cataloging in Publication Program:Cataloging in Publication Program: Repositioning for the next 40 yearsRepositioning for the next 40 years Karl Debus-LópezKarl Debus-López Chief, U.S. General DivisionChief, U.S. General Division Acting Chief,Acting Chief, U.S. and Publisher Liaison DivisionU.S. and Publisher Liaison Division Library of CongressLibrary of Congress
  • 2. ProgramProgram  CIP Mission and HistoryCIP Mission and History  CIP Receipts and Data ProvidedCIP Receipts and Data Provided  Projects and InnovationsProjects and Innovations  Electronic Cataloging in PublicationElectronic Cataloging in Publication Partnership Program: History andPartnership Program: History and MembershipMembership  New Collaborative Subject Based ProgramNew Collaborative Subject Based Program  Questions for DiscussionQuestions for Discussion
  • 3. The CIP Program MissionThe CIP Program Mission The CIP program was established 39The CIP program was established 39 years ago to serve the nation’syears ago to serve the nation’s libraries by cataloging, in advance oflibraries by cataloging, in advance of publication, books widely acquired bypublication, books widely acquired by the nation’s libraries.the nation’s libraries. Instead of individual librariesInstead of individual libraries cataloging the same work repeatedly,cataloging the same work repeatedly, the work is cataloged once, andthe work is cataloged once, and thousands of libraries benefit.thousands of libraries benefit.
  • 4. CIP Statistics: Receipts and DataCIP Statistics: Receipts and Data ProvidedProvided  Total books received and CIP pre-Total books received and CIP pre- publication records produced 1971-2010:publication records produced 1971-2010: • 1,524,832 books with records1,524,832 books with records  Approximately 95% of books receivedApproximately 95% of books received through CIP are in scope for the Library ofthrough CIP are in scope for the Library of Congress’ collectionsCongress’ collections  Estimated value of books received 1971-Estimated value of books received 1971- 2010:2010: • $92 million+$92 million+
  • 5. FY10 Statistics:FY10 Statistics: Publisher ParticipationPublisher Participation  ECIP Participating Publishers:ECIP Participating Publishers: 5,0085,008  CIP Data Provided: 55,976CIP Data Provided: 55,976  Close to 100% of all CIP applicationsClose to 100% of all CIP applications are now processed through the ECIPare now processed through the ECIP ProgramProgram..  EPCN Participating Publishers: 47,945EPCN Participating Publishers: 47,945  EPCN Assignments: 42,764EPCN Assignments: 42,764
  • 6. FY10 Statistics:FY10 Statistics: Throughput, Summaries,Throughput, Summaries, and TOC’sand TOC’s  Average throughput: 6.6 daysAverage throughput: 6.6 days • 88% completed in 14 days88% completed in 14 days  Summaries included: 5,783Summaries included: 5,783  Tables of Contents included:Tables of Contents included: 21,08821,088
  • 7. Projects and InnovationsProjects and Innovations  Implementation of automated CIP claimingImplementation of automated CIP claiming  ONIX/MARC ConverterONIX/MARC Converter  Continued development of MESH to LCSH mapping toolContinued development of MESH to LCSH mapping tool  American Mathematical Society subject terminology projectAmerican Mathematical Society subject terminology project  BISAC terminology now included within CIP data.BISAC terminology now included within CIP data.  Investigating addition of other thesaurus terms to CIPInvestigating addition of other thesaurus terms to CIP recordsrecords  E-booksE-books
  • 8. Electronic CatalogingElectronic Cataloging in Publicationin Publication Partnership Program:Partnership Program: New DevelopmentsNew Developments
  • 9. History and PurposeHistory and Purpose of Programof Program  Prototype began in early 1970’s with NLMPrototype began in early 1970’s with NLM  CIP Division tasked with expandingCIP Division tasked with expanding program in 2003program in 2003  Distribute creation of pre-publication dataDistribute creation of pre-publication data and allow partners to learn of criticaland allow partners to learn of critical upcoming titles of interest to their librariesupcoming titles of interest to their libraries  Program officially began in 2005 withProgram officially began in 2005 with Cornell University and NorthwesternCornell University and Northwestern University as first partnersUniversity as first partners
  • 10. Current membersCurrent members • Brigham Young UniversityBrigham Young University • Cornell UniversityCornell University • Duke UniversityDuke University • National Agricultural LibraryNational Agricultural Library • National Library of MedicineNational Library of Medicine • Northwestern UniversityNorthwestern University • Ohio State UniversityOhio State University • Stanford UniversityStanford University • Texas A&M UniversityTexas A&M University • University of ChicagoUniversity of Chicago • University of HawaiiUniversity of Hawaii • University of PennsylvaniaUniversity of Pennsylvania • University of WashingtonUniversity of Washington • University of WisconsinUniversity of Wisconsin
  • 11. Focus to dateFocus to date University pressesUniversity presses Exceptions:Exceptions:  NALNAL  NLMNLM  Brigham Young UniversityBrigham Young University  Northwestern UniversityNorthwestern University
  • 12. Change of focus: subject-basedChange of focus: subject-based  Broader than academic pressesBroader than academic presses  Public and special libraries invitedPublic and special libraries invited • Popular titlesPopular titles • Children’s literatureChildren’s literature • Specialized/Research materials (associations,Specialized/Research materials (associations, think tanks, societies, etc.)think tanks, societies, etc.)  Subject-based approachSubject-based approach • ArtArt • ScienceScience • Other subjects, particularly those whereOther subjects, particularly those where libraries have greater expertise than LClibraries have greater expertise than LC • What is your library’s area of expertise?What is your library’s area of expertise?
  • 13. Subject-oriented workflowSubject-oriented workflow  How does the specific work get to aHow does the specific work get to a Partner Library?Partner Library?  BISAC termsBISAC terms • Subject terms used by the publishingSubject terms used by the publishing communitycommunity • Publisher selects at ECIP application stagePublisher selects at ECIP application stage  Subject mappingSubject mapping • Each BISAC term “mapped” to a catalogingEach BISAC term “mapped” to a cataloging sectionsection • Your library receives that specific subjectYour library receives that specific subject  Forward to LC for shelflisting and DeweyForward to LC for shelflisting and Dewey classificationclassification
  • 14. Program requirementsProgram requirements  Library is a BIBCO libraryLibrary is a BIBCO library  An interest in the newestAn interest in the newest publicationspublications  Both LC and Dewey libraries canBoth LC and Dewey libraries can participateparticipate
  • 15. Where to goWhere to go for more informationfor more information  Electronic CIPElectronic CIP • http://cip.loc.gov/ciphttp://cip.loc.gov/cip
  • 16. Primary CIP ContactsPrimary CIP Contacts  Programmatic questions should go to KarlProgrammatic questions should go to Karl Debus-López, Acting Chief of USPL,Debus-López, Acting Chief of USPL, kdeb@loc.govkdeb@loc.gov; (202) 707-6641; (202) 707-6641  Publishers should refer applicationPublishers should refer application questions to Schamell Padgett, Head, CIPquestions to Schamell Padgett, Head, CIP Publisher Liaison Section,Publisher Liaison Section, spad@loc.govspad@loc.gov;; (202) 707-2223(202) 707-2223  Technical questions should go to CamillaTechnical questions should go to Camilla Williams, CIP Program Specialist,Williams, CIP Program Specialist, cewi@loc.govcewi@loc.gov; (202) 707-3820; (202) 707-3820
  • 17. Questions for DiscussionQuestions for Discussion  How do you use CIP records?How do you use CIP records?  What would you like us to change aboutWhat would you like us to change about the CIP Program and its focus?the CIP Program and its focus?  Is there value to you in having the CIPIs there value to you in having the CIP Program include e-books?Program include e-books?  Would you be interested in participating inWould you be interested in participating in the ECIP Cataloging Partnership Programthe ECIP Cataloging Partnership Program as a subject partner?as a subject partner?

Hinweis der Redaktion

  1. I believe I have a very interesting presentation for you today as I highlight new developments with the Cataloging in Publication or as many of you know it, CIP Program and the U.S. ISSN program, both of which are administered by the Library of Congress. What I plan on doing is to quickly go through a presentation on CIP and then a presentation on ISSN. I want to acknowledge my colleague, Regina Reynolds, ISSN Coordinator, for the ISSN part of this luncheon. Unfortunately, she was not able to attend the conference. Most of you are probably familiar with CIP and ISSN. They have both been working so well – and often in the background of your work -- that you may not realize how essential the two programs are to our growing linked data environment. And, I suspect most of you may not know of the new innovations we are implementing for CIP and ISSN. Since this is a Lively Lunch, I will have a few questions at the end of both presentations for all of us to discuss.
  2. I will start our CIP presentation with a brief overview of the purpose and history of the CIP Program. I know that most of you are aware of the CIP Program, but, I believe it is still helpful to provide you with background information and current statistics to understand where CIP fits into the overall stream of bibliographic data produced within the United States. Next I will mention some of our new CIP related projects and innovations. These developments will position CIP to maximize use of bibliographically rich publisher supplied data, thereby improving access to U.S. publications for our users and reducing the amount of work spent by our metadata staff on creating these records for the nation. I will then discuss new developments with the Electronic Cataloging in Publication program – how we are repurposing the program to allow for a more collaborative subject based approach for our cataloging partners.
  3. The mission of the CIP Program has not changed in its close to 40 years of its existence. It remains what appears on this screen. The CIP program was established 39 years ago to serve the nation’s libraries by cataloging, in advance of publication, books widely acquired by the nation’s libraries. Instead of individual libraries cataloging the same work repeatedly, the work is cataloged once, and thousands of libraries benefit. One consequence of the creation of the CIP program is that the program has become an incredible source of bibliographic data for newly published books. This data can be mined for multiple purposes including creating linkages between libraries, publishers, vendors, and other providers of bibliographic information.
  4. No one can deny that the CIP Program has been a great success. Between 1971 and 2010 the Library of Congress has received over 1.5 million books through the program. Approximately 95% of the books received through the CIP Program are in scope for the library’s collections. They represent the “cream of the crop” of U.S. publishing output. Library of Congress and Partner Library staff have created pre-publication bibliographic records for these books for the publishers to use as they determine and for libraries to use for acquisitions and preliminary cataloging purposes. The estimated value of the books received at the Library of Congress through the CIP Program during this time period is over $92 million dollars. Along with the books received through the Copyright Office, the CIP receipts represent the foundation of the Library of Congress’ current U.S. national imprint collection.
  5. Currently, a little over 5,000 U.S. publishers participate in the CIP Program. In 2010 we provided CIP data for 55,976 titles – which was an increase of 18% and the second highest amount ever produced in CIP’s history. This definitely shows that the U.S. print publishing industry is certainly not dead. Close to 100% of all CIP applications are now processed through the ECIP Program. At this point, we receive very few print galleys for processing. CIP’s sister program the Electronic Preassigned Control Number Program whereby the Library of Congress assigns Library of Congress Control Numbers, but, not full cataloging, to smaller publishers has also continued to flourish. Currently 47,945 smaller publishers participate in the EPCN program and we assigned 42,764 Library of Congress Control numbers in 2010.
  6. On average the Library of Congress takes 6.6 days to process an ECIP application and 88% of them are completed in 14 days. When received from publishers within their ECIP applications, we add summaries and tables of contents information to the title’s corresponding Library of Congress bibliographic record. Last year, 5,783 records were received with summaries – an increase of 141% while 21,088 were received with Tables of Contents an increase of 18%. These two ECIP program features have enhanced thousands of records, greatly facilitating keyword searching and providing the user with more complete information in the CIP record about the content of the book.
  7. I would like to take just a few minutes to mention some of the projects we have been working on over the last year. In February we implemented automatic claiming of books for which we provided pre-publication data to the publisher but we never received the book. Over 32,000 claims were sent to publishers. We saw an immediate response from the publishers, with many older titles being sent to the Library. In fact 57% of the claims were filled by the publishers – so thank you publishers. We have continued to automatically claim unfulfilled titles. The end result was an increase of 36% more books received through the CIP Program from last year – over 113,000 CIP books were received at the Library of Congress in FY10. These new additions greatly enhance the Library’s collection. We are currently testing an ONIX to MARC converter program which allows the Library to use descriptive information provided by the publishing community, thereby expediting processing of materials for the publishing and user communities alike and reducing workload for the Library of Congress cataloging staff. In FY10 2,810 titles were processed using the ONIX to MARC converter. We have continued to work on a revision to a NLM MESH to Library of Congress Subject Headings mapping tool. If successful, we can use the tool to map from LCSH to Library of Congress Classification, thereby automating most of the work done to catalog medical titles held at both the National Library of Medicine and the Library of Congress. With input from the American Mathematical Society, the Library of Congress developed a program that uses the AMS class numbers to create subject terms from the captions in the AMS classification list. During this pilot project, LC staff will note any problems or unexpected results encountered from this process. Since it is included within the CIP application, we are now also including BISAC terminology within the CIP record. We will continue to explore adding other vocabularies from societies and associations to the CIP record. Besides providing additional terms for subject indexing and keyword access, projects to add terms from other vocabularies to LC records can provide a basis for correlations that could be used for future linked data projects. Finally, at the request of many of our partner publishers and libraries, we are also investigating how to expand the CIP scope to include e-books. We should have more information on this possible expansion by early next year.
  8. Now, let’s turn to the Electronic Cataloging in Publication Partnership Program.
  9. A proto-type version of the ECIP Cataloging Partnership Program began in the 1970’s with the National Library of Medicine. Of course, at that time the partnership with NLM was entirely paper based and we used a courier to deliver paper galleys to NLM which were later returned to LC with typed CIP data. In 2003 the CIP Division was tasked with exploring the possibility of a decentralized CIP pilot program in which institutions other than the Library of Congress would perform cataloging for certain CIP materials. The ECIP partner libraries would create pre-publication data for forthcoming titles to be published by their respective university presses. They could also benefit from this collaborative project by learning of critical upcoming titles of interest to their libraries. CIP initiated the ECIP Cataloging Partnership Program with Cornell University and Northwestern University as its first partners in 2005.
  10. Since 2005 the program has grown and we now have fourteen ECIP Cataloging Partners. We are currently in negotiations with four other potential libraries that we may add to the program later this year or in 2011. The current members cataloged 4,635 books in FY10 – an increase of 32% from FY09.
  11. The initial focus of the program was on university presses associated with the institution of the library performing the ECIP cataloging. However, there are four notable exceptions. The National Agricultural Library and National Library of Medicine focus on agricultural and medical titles, respectively. Brigham Young University focuses on Mormon literature and Mormonism in general from a number of different publishers. Northwestern University has also changed its participation to a subject based focus, handling the cataloging for titles in African Studies thereby allowing them to see all major new U.S. publications in this subject area which is critical to their curriculum.
  12. Since the arrangements with NAL, NLM, and Brigham Young have been so successful, we want to expand the program to libraries that wish to participate and focus on specific subject areas. The program is not exclusive to large academic research libraries. Currently, we are in negotiations with a major public library to see how they might be able to provide pre-publication data for children’s literature titles. We are also in discussions with an art library to see how they can participate in the program. Libraries that are interested in participating should contact me or one of the CIP Program specialists for more information. We are particularly interested in adding libraries that may have greater knowledge and expertise in a particular subject area than our catalogers at the Library of Congress have.
  13. If you are wondering how we would send the ECIP application to a library other than the Library of Congress, it’s a fairly automated process. We have mapped BISAC subject terms used by the publishing community to what we call our ECIP Traffic Manager that determines where the ECIP is referred to after receipt at the Library of Congress. The publisher selects the BISAC terms at the ECIP application stage. Each BISAC term is mapped by subject to the inbox of an appropriate cataloging section. The partner library would be considered a cataloging section and would automatically receive that ECIP. For instance, Mormonism is mapped to Brigham Young University. If the publisher selects an incorrect BISAC term and the ECIP is misrouted, the cataloging section forwards it to the appropriate section. Once the book is cataloged, it is forwarded to the Library of congress for shelflisting and the assignment of a Dewey Decimal classification number. If an institution is a Dewey library, we would provide the LC class number.
  14. There aren’t too many program requirements. A library needs to be a BIBCO library. The library should have an interest in the newest U.S. publications. It doesn’t matter if the library uses LC or Dewey classification. Either will suffice. If you are interested in joining the ECIP Cataloging Partnership Program as a subject partner, please contact me.
  15. If you are interested in additional information on the CIP Program, you can go to the CIP page at the URL provided on this PowerPoint screen.
  16. Or, you can contact the individuals listed on this screen.
  17. Here are a few questions for you to ponder while we move on to the ISSN program. After I complete the ISSN presentation, there should be enough time to discuss CIP and ISSN – whatever you are most interested in.