Discover the story, technology of Heuritech, the French expert in Artificial Intelligence for fashion & beauty, and get a glimpse of the solutions that we are developing to detect product mentions in pictures, and online consumer trends.

2. The 3Bn images shared online each day are a
constant stream of inspiration for consumers and a
long tail of new voices for brands.
Mary Meeker’s 2016 Internet trend report on Facebook properties & Snapshat
CONTEXT
But current online monitoring solutions are limited
to textual analysis. Thus giving brands only a partial
view on what’s happening on their market.

3. SOLUTION
In 2016, in order to push our technology to top levels of precision, we
switched from being a generalist service provider to building a great
product dedicated to fashion & beauty professionals.
We now work hand in hand with tops players in these industries.
Heuritech was founded in 2013 by Tony Pinville and
Charles Ollion, 2 PhDs in AI with a broad expertise in
deep learning and data science.
Heuritech has become an international reference in AI
and now shares its expertise during multiple
conferences and through the Deep Learning meetups
in Paris.
At Heuritech, we go beyond simply understanding textual contents:
we capture the meaning of images.
We have developed state-of-the-art algorithms based on Deep
Learning. We teach them to recognize and interpret thousands of
details inside any image or text.

4. SOLUTION
Most social media monitoring solutions use semantic analysis.
A few startups are starting to offer image recognition solutions.
We pioneer the combination of text & image recognition at a high level of precision in order to make sense of
the web’s unstructured contents. We also enhance these analysis with internal data when needed.
WEB & SOCIAL MEDIA DATA INTERNAL DATA
CRM
Store
feedback
Marketing
campaigns
Traffic data
Context Sentences
Objects Entities
Brands
Face Opinion
Multilingual

5. STORY
They trust us:
Heuritech started in 2013 as a generalist AI service provider.
In 2016, we decided to focus on
building a great product for fashion & beauty industries
Product - fashion & beauty
Heuritech
is born
1st customer in luxury
1st Heuritech AI
conference
100 attendees
AI conference
with expert Y. LeCun
400 attendees
Artificial Intelligence as a Service - all industries
Fundraising
20162014 2015 2017
Pilots & co-construction
with key fashion industry
partners
Official
product launch
June 2017
WHERE
WE ARE
July
2013

6. DIFFERENTIATION
Keyword
monitoring
Social media
monitoring
solutions for
e-reputation
Press clippings
Generalist
computer vision
experts
Manual image & text
clippings
Generalist image recognition:
broad but not accurate
The first web monitoring company
that combines state-of-the-art text & image recognition
to reach human-level precision at large scale in fashion & beauty industries

7. Understanding consumers &
perceived posItioning
Reducing time-to-market
Backing product launches with data
Optimizing stocks
PRODUCT
AUDIENCE ANALYSIS
Explore the audience of your
key products online
PRODUCT
REVIEWS
Understand how products are
seen and used
FROM LARGE-SCALE
MONITORING
TO LOCAL
Understand local preferences
all over the world
TREND
MONITORING
Monitor & quantify product
trends on a specific category
Improving products
1. GAINING A DEEP UNDERSTANDING OF YOUR AUDIENCEPRODUCTIMPACT

8. Cutting costs of manual
tagging & homogenising
classification
Increasing conversion rate
& average order value
Transforming the whole purchasing
experience in a “mobile first” mindset
2. BOOSTING YOUR E-COMMERCE PERFORMANCES
CATALOG
TAGGING
Tag product catalogs
automatically with color
shades, patterns, styles
etc.
SEARCH
Enhance filters & internal
search thanks to
thorough catalog
tagging
VISUAL
SEARCH
Enable customers to
snap a look in the street,
on a magazine or online
and buy the products or
find similar ones in your
catalog
PRODUCT
RECOMMENDATION
Build recommendations
based on online trends
“How to wear it”
“Trending look”
PERSONAL
SHOPPER
Curate the right
selection of products
based on online tastes,
saved items and
previous purchases
“You might like”
PRODUCTIMPACT

9. BY COLOR SHADE
Light Blue
Deep Blue
Navy Blue
BY PATTERN
Stripes
Floral
Cheetah
BY STYLE
Bohemian
Retro
Party
EXAMPLE: AUTOMATIC CATALOG TAGGING

10. We are currently speaking with top luxury maisons, marketplaces, brands and
agencies and building the best product, tailored to the industry leaders’ needs.
We are also running pilots with innovative partners on some of their key
business issues.
Do you want to be part of the game ?
Tony Pinville
CEO
pinville@heuritech.com
+33 6 20 54 61 80
Charles Thurat
Biz’Dev & Customer Success
thurat@heuritech.com
+33 6 70 37 21 57
Charlotte Fanneau
Product Marketing Manager
fanneau@heuritech.com
+33 7 83 19 21 31