Ford Presentation

1. Powerhouse
Bianca Kratky
Cisco
Suzy Lombardi Charles Pan Lawrence Shulman
Xerox
Ford
John Deere

2. Ford
v
v
v
v
v
The Ford Motor Company was
founded in 1903 in Dearborn
Michigan
Henry Ford was its founder.
First product was the Model T which
debuted in 1908
Ford is a multinational corporation
maintaining a foothold in North
America, Europe and Asia
Ford is a public corporation

3. v
v
v
Ford markets to a vast array of
consumers worldwide
Majority of its customers in North
America and India
Its target market consists of people
eligible to drive

4. Competitors
Direct Competitors
v
Examples include: General
Motors, Chrysler, and
Toyota
v
Indirect Competitors:
Alternative forms of
transportation: Buses,
Trains and bicycles
v
Direct Competitors
Indirect
Competitors

5. Strengths of Ford
Diversified product portfolio
v
Strong marketing network
v
Robust manufacturing
capabilities
v

6. Weaknesses of Ford
v
v
v
Heavy losses in Europe
Poor environmental records
High cost structure

7. Opportunities for Ford
v
v
v
Sustainable technologies and
alternative-fuels
Growing global commercial vehicle
Increased focus on emerging markets

8. Threats of Ford
v
v
v
Weak economic environment in Europe
Currency fluctuations and trade policy
risks for the South American operations
Intense competition and pricing pressure

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Works Cited
http://www.nasdaq.com/symbol/csco/historical
http://web.ebscohost.com/bsi/pdfviewer/pdfviewer?vid=7&sid=7d2603cc-c42a-49a0-acff89eb268ee664%40sessionmgr115&hid=124 Marketline, 30 July 2012, Company Profile Cisco
Systems, Inc
http://wiki.answers.com/Q/What_is_cisco%27s_slogan
http://subscriber.hoovers.com/H/company360/competitorsList.html?
companyId=10597000000000
http://corporate.ford.com/careers/career-paths/marketing?&ccode=US
http://online.wsj.com/article/SB10001424052702304371504577404532918989276.html
http://global.factiva.com/pcs/default.aspx?napc=K&f=FRDMO&fcpil=en
http://www.xerox.com/downloads/wpaper/x/XGS_wp_XOS_Value_Proposition.pdf
http://www.xerox.com/downloads/wpaper/x/XGS_wp_XOS_Value_Proposition.pdf
http://www.deere.com/wps/dcom/en_US/corporate/our_company/about_us/strategy/strate
gy.page
http://www.deere.com/wps/dcom/en_US/corporate/our_company/our_company.page?
http://subscriber.hoovers.com/H/company360/overview.html?companyId=10444000000000
http://web.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=61e01093-4de1-4661-b97042e4f351313d%40sessionmgr4001&vid=4&hid=4206
http://
web.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=fa7f9f7c-b004-4875-a0e5-0dd0ae162b8d%40sessionmgr400
http://
web.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=fa7f9f7c-b004-4875-a0e5-0dd0ae162b8d%40sessionmgr400
http://web.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=fa7f9f7c-b004-4875-a0e50dd0ae162b8d%40sessionmgr4001&vid=14&hid=4206

10. •
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Works Cited
http://www.nasdaq.com/symbol/csco/historical
http://web.ebscohost.com/bsi/pdfviewer/pdfviewer?vid=7&sid=7d2603cc-c42a-49a0-acff89eb268ee664%40sessionmgr115&hid=124 Marketline, 30 July 2012, Company Profile Cisco
Systems, Inc
http://wiki.answers.com/Q/What_is_cisco%27s_slogan
http://subscriber.hoovers.com/H/company360/competitorsList.html?
companyId=10597000000000
http://corporate.ford.com/careers/career-paths/marketing?&ccode=US
http://online.wsj.com/article/SB10001424052702304371504577404532918989276.html
http://global.factiva.com/pcs/default.aspx?napc=K&f=FRDMO&fcpil=en
http://www.xerox.com/downloads/wpaper/x/XGS_wp_XOS_Value_Proposition.pdf
http://www.xerox.com/downloads/wpaper/x/XGS_wp_XOS_Value_Proposition.pdf
http://www.deere.com/wps/dcom/en_US/corporate/our_company/about_us/strategy/strate
gy.page
http://www.deere.com/wps/dcom/en_US/corporate/our_company/our_company.page?
http://subscriber.hoovers.com/H/company360/overview.html?companyId=10444000000000
http://web.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=61e01093-4de1-4661-b97042e4f351313d%40sessionmgr4001&vid=4&hid=4206
http://
web.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=fa7f9f7c-b004-4875-a0e5-0dd0ae162b8d%40sessionmgr400
http://
web.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=fa7f9f7c-b004-4875-a0e5-0dd0ae162b8d%40sessionmgr400
http://web.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=fa7f9f7c-b004-4875-a0e50dd0ae162b8d%40sessionmgr4001&vid=14&hid=4206