3. What Are MLM Drop
Cards?
• A drop card is a short marketing
message on a piece of paper,
designed to captivate your
prospect’s attention and entice
them to call your toll-free number
or visit your website.
• Normally, they are slightly bigger
than a business card and slightly
smaller than a postcard.
• One of the most common drop
cards is the fake $100 bill.
Basically, it looks like a $100 bill,
but when you flip it over it has
your marketing message on it.
4. Reasons to Use MLM
Drop Cards
# 1 Let’s be honest for a minute. Quite perhaps
the biggest challenge most network marketers
struggle with is GENERATING LEADS for their
business. After they work through their warm
market, they are stuck. Even worse, most new
reps are scared to talk to people because they
fear rejection.
# 2 This is where MLM Drop Cards come in handy.
Using drop cards is simple. Anyone can do it, even
grandpa. It doesn’t take any special skill-set. It's
not a time-consuming task either. That’s why drop
cards work so great.
5. Reasons to Use MLM
Drop Cards
# 3 You simply hand your drop card to a
prospect, don’t say anything at all, and walk
away. If they are interested in your marketing
message, they will call your sizzle call message
or visit your website.
# 4 Anyone can easily hand out 10-20 drop
cards per day, just while they are out and about
living life. Your WHOLE TEAM can use drop
cards. It can be your lead generation system for
your team.
6. What to Put On Your Drop Card
• Headline – Something bold to capture people’s attention
• Benefit Statements – What’s in it for me?
• Call to Action – What should they do next?
• Contact Information – How can they contact you?
• Headline – Opportunity Awaits You
• Benefit – Fire your boss, earn additional income, work from
home
• Call to Action – Visit my website to get the details
• Contact Information – Email me at or call me at
7. Success Tips Using Drop Cards
# 1 Hand Them Out Consistently
Your key to success is to be consistent. Never let a
day go by where you don’t hand out at least 10-20
MLM Drop Cards. Doing so will create a new habit,
which is what you want to do.
# 2 Keep the Message Simple
Think of your drop card as a short-classified ad.
You want to pique the person's interest, give them
a little bit of information and tell them what you
want them to do next. You don’t need fancy
graphics. The most important thing is the
MESSAGE.
8. Success Tips Using Drop Cards
# 3 Don’t Mention Your Company’s Name
Keep your drop cards generic. Don’t say you are a
distributor with such and such company.
# 4 Have a Strong Call to Action
Tell your prospect what you want them to do. Be
specific. Tell them to call your toll-free number, visit
your website, email you, or whatever you want
them to do next.
# 5 Use a $100 Bill Drop Card
You can order these online. You can print your
marketing message on a replica $100 bill. This really
gets people's attention. You'll read more about this
in a moment.
9. Success Tips Using Drop Cards
# 6 Provide Multiple Ways to Contact You
Provide your phone number, email, sizzle call number and
website so people have multiple ways to get in touch with you.
If you provide your phone number, make sure you take live
calls, so you don’t end up playing phone tag with people.
# 7 Give Them to People
Whenever possible, put the drop card in your prospect’s hand,
rather than leaving in a public place. You don’t have to say
anything, other than “take this.” Just give them the card and
walk away.
# 8 Set a Goal
Set a goal for how many MLM Drop Cards you want to hand
out each month and keep track of it. This keeps you
accountable.
10. Success Tips Using Drop Cards
# 9 Teach Your Team to Use Drop Cards
One of my best tips is to teach your team members to
use drop cards to grow their business. What type of
growth could you expect in your business if you had
50-100 people on your team each handing out 20 drop
cards per day? I think you would see a huge influx of
new leads and new reps.
# 10 Track Your Results
My final tip, and one of the most important tips, is to
track your results. Keep track of how many drop cards
you hand out, how many calls you get, and how many
new reps and customers sign up. That way you know
your conversion rate. It might also be in your best
interest to test out a few different drop cards to see
which ones convert the best.
11. Places to Leave Drop Cards
• Coffee Shops
• Libraries
• Book Stores
• Convenience Stores
• Grocery Stores
• Enclose in Your Bill
Payments
• Bowling Alley
• The Gym
• Hair Salon
• Restaurant
• Toll Booths
• Flea Markets
• Yard Sales
• Local Events
• Gas Stations
• Movie Theatre
• Public Restrooms
• Post on ANY Bulletin
Board
• Colleges and Universities
• Job Fairs
12. The $100 Bill Drop Card
Invest your money and buy the $100 bill drop
cards. Here's why:
“The $100 bill is by far the most effective type of
Drop Card. Who wouldn’t pick up a dropped $100
bill? This is where your MLM business information
comes in! You might think this is a silly tactic, but
believe me, it works. A lot of people out there have
no idea what a Drop Card is, so imagine the
number of people picking up your Drop Cards and
wondering what it is.”
Source
16. What Type
of Response
Rate to
Expect
I can’t legally guarantee a specific response rate. Individual results
will always vary. From personal experience, I can tell you that for
every 100 MLM Drop Cards I hand out, I normally get 5 to 8 visits to
my website, of which 1 or 2 become leads. This doesn’t sound like
much, but imagine what you could attain if you and 50 to 100 of
your team members were all handing out 10-20 drop cards per
day?
17. Where to Order MLM
Drop Cards
There are a variety of places to order
drop cards:
• eBay
• VistaPrint
• Your local Kinkos, Office Max, Staples
or Office Depot
• Print on your own computer at home
Just do a Google search and you will
find several vendors who sell drop cards
18. Final Thoughts
• If you aren’t using MLM Drop Cards to expand
your network marketing business locally, you
are really behind the power curve.
• I think it’s a great and inexpensive way to
generate leads for your business, even on a
shoestring budget.
• Your key to success is to hand out thousands of
drop cards each month, and follow-up with your
leads promptly.
