My small presentation from a Chiang Mai weekly meetup.

2. About Me
• Been In SEO Since My Early Teens
• Multiple 4 to 5 Figure Affiliate Websites
• Self-Running Agency In The UK

3. My Talk From 2015

4. What Is ROI Based SEO?
• Time Over Money
• Spend Based On Results

5. Example Campaign
• 6 Month Timeframe
• Highly Competitive Niche
• From 300 Visits To 30,000 Visits Worth Around $200
• Total SEO Spend of Under $10,000

6. The Results

7. Initial Analysis
• Finding Target Pages & Finding Target Keywords
• Analysing Current “State” of SEO
• Planning & Executing Your SEO Strategy (Page by Page & Site Wide)

8. Use An SSL Certificate
• Should Be Standard Practice

9. Page Optimization
• Changing URL Structure e.g. from /product-123.html to /target-
keyword/
• Optimizing The Meta Title
• Adding Extra Content (Compare & Expand vs Competition Pages)

10. Page Optimization

11. Internal Linking
• The Most Under Utilized Tactic In SEO
• Super Simple To Do

12. Internal Linking
• Using Google To Do
Internal Linking For You –

13. Link Building Foundation
• All Social Profiles Setup With Link
• Citations For Websites With An Address (I Recommend
CitationsBuilder.com)

14. Guest Post Link Building
• Find Highly Relevant Blogs
• Get In Touch
• Pay Them Off
Tool Used: LinkHunter.com

15. Build Links Of HQ, Slowly, Over Time

16. Tier 2 Link Building
• Find Cheap Links – Fiverr, ArchSEO, SAPE etc
• Build Them At Your Authority Links
• Wait A Couple Weeks
P.S. DO NOT BUILD THESE LINKS DIRECTLY AT YOUR WEBSITE.

17. Links I Don’t Recommend
• Press Releases
• Forum Profiles
• IFTTT / Content Syndication

18. Works In Australia

19. All The Way To The UK Too

20. Thanks For Watching
• My Blog – CharlesFloate.co.uk
• Follow My Twitter - @Charles_SEO
• Facebook Page – Facebook.Com/TheCharlesFloate