April 2019 I delivered this talk to a Mobile UX meetup who were interested in how to think about the opportunity in creating voice skills on Google Assistant and Amazon Alexa and what we had learned over the last 4 years working in this space. We talk through our experiences with brands like Marriott and Diageo and how we're thinking about the future.

1. Mobile UX London
Voice - Lessons Learned
1
@charlescadbury
@sayitnow_ai

2. 3 Themes
2
1. Building launch momentum
2. Business cases for voice
3. How we’re thinking about the future

3. 3
2015

4. 4
2015

5. Marriott - Hotel Concierce
5
@charlescadbury
@sayitnow_ai

6. 6@charlescadbury
@charlescadbury
@sayitnow_ai

7. 1. Building launch momentum
Concept to Concierge in 70 days

8. Actions speak louder than words
@charlescadbury
@sayitnow_ai

9. “No battle plan survives first contact with
the enemy” – Helmuth von Moltke
@charlescadbury
@sayitnow_ai

10. 30/9/2016
@charlescadbury
@sayitnow_ai

11. 4/10/2016
Step 1:
Codify – look
at your idea
as a business
from day 1
@charlescadbury
@sayitnow_ai

12. 7/10/2016
Step 2:
Share the vision
@charlescadbury
@sayitnow_ai

13. 12/10/2016
Step 3:
Iterate the vision
@charlescadbury
@charlescadbury
@sayitnow_ai

14. • Create compelling events.
• Everyone works better to a deadline.
• Product lead vs market lead. Listen to the
market.
• Pitch anyone and everyone
• Sanderson, Langham, Georges Hotel, Marriott.
Picking up the pace
@charlescadbury
@sayitnow_ai

15. Look for the lucky break, then amplify it
150 > 8 > 2
10 > 30 > 3,000
10/11/2016

16. 16
● Do your homework
● UCD
● Win evangelists wherever you can (echo
bingo, sweets)
Novem
ber 2016

17. 7/12/2016

18. 2. Business cases for voice

19. 19@charlescadbury
Gartner Hype Cycle 2016
Natural Language
Question
Answering

20. 20@charlescadbury
OUT

21. 21
Dazzle Rail - Trains
@charlescadbury
@sayitnow_ai

22. We believe that everyone should be able to
communicate seamlessly with the brands they love
22

23. Value Added Retail
@charlescadbury
@sayitnow_ai

24. 3. How we’re thinking about the future
24

25. 25
‘Billion user
club’ driving
immediacy
culture
@charlescadbury

26. 26
@charlescadbury
@sayitnow_ai
We always
overestimate the
change that will
occur in the next
two years and
underestimate
the change that
will occur in the
next ten. Don't
let yourself be
lulled into
inaction -
Bill Gates

27. Who are we?
27
Number of conversational practitioners
Now
Future
@charlescadbury
@sayitnow_ai

28. Who are we?
28
Number of conversational practitioners
Now
Future
@charlescadbury
@sayitnow_ai

29. 29
@charlescadbury

30. What questions do you have?
charlie@sayitnow.ai
www.sayitnow.ai