14th November 2019 Charlie Cadbury of Say It Now and Will Harvey of Diageo gave an update on the heritage and opportunity presented with voice assistants and a walk through of the Talisker Tasting Skill (Diageo Slides not featured in this upload) - they talked about the effectiveness of the Talisker Tasting Skill and what they have planned next.

1. 01
Next Generation Experiences With
Conversational AI
Featuring Will Harvey
Innovation Manager @ Diageo
&
Charlie Cadbury, CEO @ Say It Now

2. Next Generation Experiences With Conversational AI
We believe customers should be able to
communicate seamlessly with the brands they love.
MAD//Fest Chatbot:
m.me/madfestchatbot

3. Marketing Is Hard

4. One way messaging is very hard to land
99.54% of display does not convert

5. Two way conversations are far more rewarding

6. We were always going to end
up talking to technology

7. “The vision for Echo and Alexa was inspired by the
Star Trek computer.”
Jeff Bezos, Amazon shareholder letter, April 2019
Jeff’s Vision

8. UK – 21.1% today US – 30% today
N.B. Black Friday (29th November) and Christmas will give these numbers a bump
Smart Speaker Household Penetration by EU country U.S Smart Speaker Installed Base
Staggering Voice Assistant Growth
Fastest Selling Mainstream Consumer Electronics

9. Interoperability Initiative
More than 85,000 smart home
products from over 9,500
unique brands can be
controlled with Alexa.
What’s Driving Ubiquity
Alexa Everywhere
Always with you. Channel trust increasing. More and more tasks delegated to your assistant.
Day 1 Editions
A program designed to
bring innovative ideas to
customers faster — starting
with Echo Frames, Echo
Loop.
Amazon Auto
GM is the first automaker to
deliver a fully embedded Alexa
experience based on the Alexa
Auto SDK, bringing Alexa to
new and existing.
Source, Amazon

10. The voice commerce opportunity is in a similar place to
the m-commerce opportunity in 2008
Voice Commerce Sales
2017, 2022 in US & UK
Source: OC&C 2018
“9.6% of consumers say they use voice speakers to buy things in
2019, compared to 7.7% in 2018 — a 25% increase in purchases
made via voice speakers.” - VISA
Voice Commerce Growth
2018-2019 25% YOY increase

11. In 2008 only 17% of the UK population had a smartphone.
In June 2019 21% of UK households had a smart speaker
installed.
The voice commerce opportunity is in a similar place to
the m-commerce opportunity in 2008, which then saw
20% YOY growth.
Get ready to support voice
Source: OC&C 2018
Heritage
Mobile growth as a comparable
Source: https://www.broadbandsearch.net/

12. What questions do you have?
www.sayitnow.ai
charlie@sayitnow.ai