Working with your storytellers to create powerful video campaigns | Right between the eyes: video content that delivers for your charity | Seminar | 26 Jan 2017

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Jay Paul, marketing manager, customers, RNIB Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Regierungs- und gemeinnützige Organisationen

Storytellers
& Storytelling
Working with your storytellers to create powerful video campaigns
Jay Paul,
Marketing Manager Customers

“Great stories are rarely
aimed at everyone.”
- Seth Godin

What we’ll explore…
1
2
3
Working with your community
What makes a powerful story
How to engage with storytelling
4 Effective storytelling through video

Use story tools1
2 Involve from the start
Working with your community

A shared story1
2 A compelling story
What makes a powerful story?

1
2
Engage with storytelling
Consider context
The power of one

1
2
Effective storytelling with video
Get technical
Make friends

Wrapping up
1
2
3
Work with your community
Powerful stories
Engaging stories
4 Effective stories

Thank you, any questions?
rnib.org.uk/HowISee

Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do: www.charitycomms.org.uk

26 January 2017
Seminar
London
#ccvideo
Right between the eyes:
video content that
delivers for your charity
Sponsored by

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