Simon Bostock, digital strategy and planning, Deeson Group Digital impact conference www.charitycomms.org.uk/events

1. Digital Impact Conference
An Ambivalent Mobile Content Strategy

2. What practical tools
and techniques can
charity communicators
use to help their
organisations better
communicate with a
dual-screening,
multi-channel, mobile
first audience?

3. Some Drupal developers, 2013

4. We shall return to the
developers later . . .

5. Because . . .
QuickTime™ and a
GIF decompressor
are needed to see this picture.

7. Stolen from Cleve Gibbon: http://www.slideshare.net/cleveg/defining-content-architecture

9. http://chiefmartec.com/2011/08/marketing-technology-landscape-infographic/

10. New and
Improved
Scary slide!

11. http://chiefmartec.com/2012/09/marketing-technology-landscape-supergraphic-2012/

13. http://www.fastcodesign.com/1671735/infographic-the-intricate-anatomy-of-ux-design#1

14. http://tahoedesigner.com/

15. Found here: http://www.fusionthetic.com/design/fusionthetic-brand-design/

16. Team Chunk
vs
Team Blob

17. Introducing Team Blob...

18. http://www.silverstripe.org/forms-newsletter-blog-modules-released/

19. http://www.silverstripe.org/customising-the-cms/show/7952

22. Introducing Team Chunk...

23. (In a minute...)
Introducing Team Chunk...

25. In scope:
four-ish approaches
to‘going mobile’

26. Out (temporarily):
what that actually means...

27. Out (temporarily):
what that actually means...

28. Out (temporarily):
what that actually means...

29. 0. Apps

31. 1. Responsive

32. http://ami.responsivedesign.is

33. http://evolvingtowardagile.blogspot.co.uk/2013/04/an-experience-report-building-mobile.html

34. http://www.netmagazine.com/tutorials/build-responsive-site-week-going-further-part-5

35. http://www.zdnet.com/blog/sap/what-is-the-ultimate-ruggedized-mobile-device/1043

38. 2. MDot

40. http://xkcd.com/869/

41. http://googlewebmastercentral.blogspot.co.uk/2013/06/changes-in-rankings-of-
smartphone_11.html

42. http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing-
recommendations-on-seo-for-mobile/

43. http://sarawb.com/2012/03/07/content-strategy-responsive-design/

44. http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing-recommendations-on-seo-
for-mobile/
http://trentwalton.com/2011/07/14/content-choreography/

45. http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing-recommendations-on-seo-
for-mobile/
http://trentwalton.com/2011/07/14/content-choreography/

46. http://www.cennydd.co.uk/2013/the-gradient-chart

47. http://baymard.com/blog/content-on-mobile-vs-desktop

48. https://medium.com/design-ux/d35eacec9e45

49. 3. Adaptive

50. http://bradfrostweb.com/blog/post/beyond-squishy-the-principles-of-adaptive-design/

51. http://bradfrostweb.com/blog/post/beyond-squishy-the-principles-of-adaptive-design/

52. Everything that
can be digital
will be digital.
Razorfish strapline

56. http://econsultancy.com/uk/blog/63061-eight-ways-estate-agents-can-make-the-most-of-mobile

57. 1. Metadata

64. http://intentionaldesign.ca/2013/07/07/dita-to-web-the-next-big-
thing-part-2/

65. http://intentionaldesign.ca/2013/07/07/dita-to-web-the-next-big-
thing-part-2/

67. 2. Tools

68. a. Testing

69. http://www.howtogomo.com/en-gb/d/test-your-site/#getmo-meter

70. http://www.browserstack.com/

71. http://vanamco.com/ghostlab/

72. b. design tools and workflow

77. c. travel light

79. d. look for structure opportunities

84. Spitfire Ale
http://spitfireale.co.uk

87. e. learn about microdata and rich
snippets

89. f. learn about markup languages

92. g. ask more from your developers

95. Q, M and Team Chunk OO, 2013

96. Simon Bostock
Strategy & Planning
Deeson Online
http://deeson-online.co.uk
@deeson_labs
http://www.linkedin.com/in/bostocks