Howard Lake, UK Fundraising www.charitycomms.org.uk/events

1. Social Media Conference
21 March 2012
#CCsocmed
www.charitycomms.org.uk

2. Top tips for earning more online
Howard Lake
Fundraising UK Ltd
CharityComms Social Media Conference
www.fundraising.co.uk
21 March 2012
hlake@fundraising.co.uk
/www.flickr.com/photos/rosauraochoa/3256859352 @howardlake

4. since November 1994
since November 1994

5. Today
• getting started - your website & email
• three approaches
– give your supporters social actions
– make your site’s action social
– curate the best content to show impact

6. March 2012

7. March 2012

8. 1. Getting started
Photo: www.flickr.com/photos/hawee/3227480813/

9. The very beginning
• Get the basics of your website and email
communications right
• (Re)build for mobile

10. Check your site works
• Add a link to one of your pages on a
Facebook page. What info is picked up?
rci se
Exe

12. Add social media to email

13. Add Facebook Like button
www.facebook.com/facebook-widgets/

14. blog.justgiving.com/charities/what-value-a-like-on-average-5-apparently/
• on average, six ’likes’ are needed for one
donation

15. 2. Three approaches

16. It’s not all about you

17. 2.1 Offer tools on your site
• Tweet this
• Share (embed) this video
• Facebook cover images
• Email text adverts
• Banner/button ads
• ...

19. www.fundraising.co.uk © 2010 Fundraising UK Ltd

20. Tweet yourself
• Write three tweets that your supporters can
send on your behalf
• Need the code? Use clicktotweet.com.
• Try www.fairtweets.com
rci se
Exe

21. 2.2 Social commerce

22. Link supporter actions to...
20% of sponsors do this
For every person who shares a link via
Facebook Connect, one person comes
back to Justgiving

23. 6 Sep -- 6 Oct 2011 on JustGiving
6 Sep 6 Oct 2011 on JustGiving

25. How social can you be?
• What actions on your site can you make
social?
rci se
Exe

26. 2.3 Curation
• Search for and identify those who mention
you
• Gather, edit, present and give context to
focused information

27. Curation is...
Curation, not creation, is
king
Guy Kawasaki, co-founder of Alltop

28. Wired UK, April 2012

29. • Daily email updates
• Search for
– your Twittername Tweetbeep.com
Tweetbeep.com
– hashtag
Samepoint.com
Samepoint.com
– keyword
Socialoomph.com
Socialoomph.com
– event name

30. Celeb’s tweet = patron
www.forceschildrenstrust.org/about-us/trustees-and-patrons.html

31. www.fundraising.co.uk © 2010 Fundraising UK Ltd

32. On Twitter we found...

33. Twitter got us on BBC 1 One Show

35. Basic curation with Twitter

36. Curating Twitter

37. Ask and learn in person
www.fundraising.co.uk www.nfptweetup.org.uk © 2010 Fundraising UK Ltd

38. Photo: russelldavies (www.flickr.com/photos/russelldavies/375434178)

39. Thank you
Howard Lake
Fundraising UK Ltd
www.fundraising.co.uk
hlake@fundraising.co.uk
01206 579081
www.twitter.com/howardlake
www.twitter.com/ukfundraising