Alasdair Roxburgh, head of humanitarian and conflict campaigns, Save the Children Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

2. CharityComs: Brand Breakfast 2
Child Refugee Crisis Campaign
February 2017

3. Refugee Campaigning
February 2017 3CharityComms: Brand Breakfast

4. The Dubs Amendment
1. The Crisis
• By August 2015 approx 26,000 unaccompanied children had arrived in
Europe
• Services in Italy and Greece were stretched to the limit
• Increasing number of children were disappearing
2. The solution
• Relocation plan that helped to share the burden across Europe
• In the UK this represented resettling 3,000 children
4CharityComms: Brand Breakfast February 2017

5. The Dubs Amendment
5CharityComms: Brand Breakfast February 2017
Multi-tactical Campaign including:
• Email actions
• Share actions
• Social Media assets
• Media engagement (particularly
centre-right outlets)
• Constituency level events
• Phone banking
• Private lobbying
Critically as well we worked with a
growing and diverse movement of
organisations who brought their
own tactics and perspectives.

6. Role of Brand
6CharityComms: Brand Breakfast February 2017

7. Challenges
7
• Hostile media (at times)
• Counter to the public narrative
• Changing external environment
• Our own capacity
CharityComms: Brand Breakfast February 2017

8. What we learned
1. Create a brand within which your campaigns can be flexible
2. Use your insight and adapt to changing conditions
3. Repeat your message (and counter challenges to it)
8CharityComms: Brand Breakfast February 2017

9. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

10. #brandfast
Brand Breakfast
28.02.2017
Brand strategy
and story
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