SlideShare ist ein Scribd-Unternehmen logo
1 von 23
www.pancreaticcanceraction.org
Shock tactics - a reputation
minefield or a risk worth
taking?
Pancreatic Cancer Action advertising campaign
Limited resources – maximum impact!
Ali Stunt, CEO and Founder
Natasha North, Marketing and Communications Manager
www.pancreaticcanceraction.org
About Pancreatic Cancer Action
 Set up in 2010 by a rare survivor
 Key aim is to get more people diagnosed in
time for surgery – only cure!
 Focused on raising awareness of disease
and symptoms
 Small charity with 2.5 full-time equivalent
staff
www.pancreaticcanceraction.org
Big problem
 No method of early detection
 Chronically underfunded
◦ Receives just 1% of cancer research funding
 Chronic lack of awareness
◦ 70% of UK population do not know where
their pancreas is or what it does
◦ 50% patients never heard of disease before
their own diagnosis
www.pancreaticcanceraction.org
The Strategy
 Stand out and provoke thought
 Generate interest so people read on
 Get the most out of limited budget and
resources
www.pancreaticcanceraction.org
I wish I had… campaign
www.pancreaticcanceraction.org
Why the campaign was necessary
There has been a huge improvement in
survival rates of many cancers in 40 years
www.pancreaticcanceraction.org
Objectives of the campaign
 Tackle low awareness
◦ Of the disease in general
◦ Of diagnosis, survival rates and lack of
research funding
◦ Of symptoms
 Drive earlier diagnosis
◦ Get more people to ask their doctor
◦ Encourage doctors to be less ‘shy’ about
referrals
www.pancreaticcanceraction.org
The advert featuring real
patients…
www.pancreaticcanceraction.org
We did our research…
Neuroscience
 Measured how 115 people responded to the adverts.
 Outcome: risk of offence was low once people had read
the advert.
Online survey (2000 respondents)
 Outcome: only 6% were angry and over 50% were
made more aware and wanted to do more.
In-depth interviews with people affected by different
cancers
 Outcome: once the message was understood, they
were supportive of the advert.
www.pancreaticcanceraction.org
Low cost – maximum impact
 The adverts appeared only 9 times
over 4 days in regional newspapers in
London and Manchester.
 Total spend for the initial hard-hitting
campaign was £15,000
 Followed up with symptoms campaign
on London Underground featuring
same three patients….
www.pancreaticcanceraction.org
The symptoms advert…
www.pancreaticcanceraction.org
What happened
 Social media went bonkers
 Inundated with media calls in one day
 Spokesperson in high demand
www.pancreaticcanceraction.org
How we managed it
 Adaptability
 Respond to media enquiries quickly
 Released regular statements online
and on social media
 Prioritise complainants
www.pancreaticcanceraction.org
Extensive media coverage
The campaign reached well over 20 million people just in the UK and more globally (backed up
by research).
Over 150 pieces of press coverage relating to the advertising in the UK alone:
 TV including Newsnight, Daybreak and Sky News
 Online and printed national including The Times, Daily Mail and BBC News
 Extensive radio coverage including most BBC stations, 5 Live and LBC
 At least 100 regional pieces of coverage. Also:
 International coverage including US Doctors TV, CBS Canada, BBC World Service and
Melbourne 10
 Social media – Twitter mentions of pancreatic cancer up 69% on previous month of
campaign and over 100% increase in followers on Facebook.
Over £1m of highest quality earned media
www.pancreaticcanceraction.org
The good…
www.pancreaticcanceraction.org
The bad…
www.pancreaticcanceraction.org
The ugly…
www.pancreaticcanceraction.org
What the comms team could
have done differently
 More resource
 Complaints procedure
 Used a monitoring tool
 Received more third party input
www.pancreaticcanceraction.org
Impact of the campaign
 Months after the campaign it is still being
discussed.
 43% of people who recognised campaign more
aware of the symptoms.
 Traffic on explanatory page of website up
963%.
 Donations up 60% on same period last year.
 Modelled increase in pancreatic cancer
diagnosis 14% up.
 Modelled number of lives saved = 36.
www.pancreaticcanceraction.org
Impact of the campaign
 Surge in petition signatures
 Drug approved by Cancer Drugs Fund
 Meeting with Jeremy Hunt and Lord
Saatchi
 Offered speaking opportunities
 Pancreatic cancer has higher profile
www.pancreaticcanceraction.org
The challenges for a small team
• Lack of resource
• Managing damage limitation -
building bridges while fighting fires
• Supporting stakeholders
• Emotional impact
www.pancreaticcanceraction.org
Was the campaign worth it?
As Philip Schofield said to the late Kerry
Harvey on This Morning:
www.pancreaticcanceraction.org
Summary
Means to an end
 Set out to shock in order to get attention and then use that attention to deliver an
important message.
Do your homework
 Use research to assess the risk.
Be brave
 Don’t be put off by the impossible – be prepared to take a calculated risk.
Ride the momentum
 use it to drive change

Weitere ähnliche Inhalte

Andere mochten auch

Protecting your reputation during hard-hitting campaigns. Keeping your reputa...
Protecting your reputation during hard-hitting campaigns. Keeping your reputa...Protecting your reputation during hard-hitting campaigns. Keeping your reputa...
Protecting your reputation during hard-hitting campaigns. Keeping your reputa...CharityComms
 
Crisis, what crisis? Keeping your reputation spotless conference, 21 May 2014.
Crisis, what crisis? Keeping your reputation spotless conference, 21 May 2014.Crisis, what crisis? Keeping your reputation spotless conference, 21 May 2014.
Crisis, what crisis? Keeping your reputation spotless conference, 21 May 2014.CharityComms
 
Please don't feed the trolls. Keeping your reputation spotless conference, 21...
Please don't feed the trolls. Keeping your reputation spotless conference, 21...Please don't feed the trolls. Keeping your reputation spotless conference, 21...
Please don't feed the trolls. Keeping your reputation spotless conference, 21...CharityComms
 
Protecting your reputation in a crisis irm webinar
Protecting your reputation in a crisis   irm webinarProtecting your reputation in a crisis   irm webinar
Protecting your reputation in a crisis irm webinarAnn Wright
 
Copywriter secrets from Articulate Training
Copywriter secrets from Articulate Training Copywriter secrets from Articulate Training
Copywriter secrets from Articulate Training Articulate Marketing
 
Bloggers = journos?
Bloggers = journos?Bloggers = journos?
Bloggers = journos?CharityComms
 
A blog or a bucket?
A blog or a bucket?A blog or a bucket?
A blog or a bucket?CharityComms
 
Creating your own media moment: #iceclimb
Creating your own media moment: #iceclimbCreating your own media moment: #iceclimb
Creating your own media moment: #iceclimbCharityComms
 
Dealing with a crisis
Dealing with a crisisDealing with a crisis
Dealing with a crisisCharityComms
 
Tweeting from the top
Tweeting from the topTweeting from the top
Tweeting from the topCharityComms
 
Media in the digital age
Media in the digital ageMedia in the digital age
Media in the digital ageCharityComms
 
An online digital media centre
An online digital media centreAn online digital media centre
An online digital media centreCharityComms
 
An amplifier, not a mouthpiece
An amplifier, not a mouthpieceAn amplifier, not a mouthpiece
An amplifier, not a mouthpieceCharityComms
 
WonkComms - when passion meets ration(al)
WonkComms - when passion meets ration(al)WonkComms - when passion meets ration(al)
WonkComms - when passion meets ration(al)CharityComms
 
An integrated PR launch
An integrated PR launchAn integrated PR launch
An integrated PR launchCharityComms
 
A 21st century media plan
A 21st century media planA 21st century media plan
A 21st century media planCharityComms
 
Enron - Corporate Governance - Scandal - Nesr
Enron - Corporate Governance - Scandal - NesrEnron - Corporate Governance - Scandal - Nesr
Enron - Corporate Governance - Scandal - NesrAnesr
 
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)Lara McCulloch-Carter
 

Andere mochten auch (19)

Protecting your reputation during hard-hitting campaigns. Keeping your reputa...
Protecting your reputation during hard-hitting campaigns. Keeping your reputa...Protecting your reputation during hard-hitting campaigns. Keeping your reputa...
Protecting your reputation during hard-hitting campaigns. Keeping your reputa...
 
Crisis, what crisis? Keeping your reputation spotless conference, 21 May 2014.
Crisis, what crisis? Keeping your reputation spotless conference, 21 May 2014.Crisis, what crisis? Keeping your reputation spotless conference, 21 May 2014.
Crisis, what crisis? Keeping your reputation spotless conference, 21 May 2014.
 
Please don't feed the trolls. Keeping your reputation spotless conference, 21...
Please don't feed the trolls. Keeping your reputation spotless conference, 21...Please don't feed the trolls. Keeping your reputation spotless conference, 21...
Please don't feed the trolls. Keeping your reputation spotless conference, 21...
 
Protecting your reputation in a crisis irm webinar
Protecting your reputation in a crisis   irm webinarProtecting your reputation in a crisis   irm webinar
Protecting your reputation in a crisis irm webinar
 
Copywriter secrets from Articulate Training
Copywriter secrets from Articulate Training Copywriter secrets from Articulate Training
Copywriter secrets from Articulate Training
 
Polecat connecting risk
Polecat connecting riskPolecat connecting risk
Polecat connecting risk
 
Bloggers = journos?
Bloggers = journos?Bloggers = journos?
Bloggers = journos?
 
A blog or a bucket?
A blog or a bucket?A blog or a bucket?
A blog or a bucket?
 
Creating your own media moment: #iceclimb
Creating your own media moment: #iceclimbCreating your own media moment: #iceclimb
Creating your own media moment: #iceclimb
 
Dealing with a crisis
Dealing with a crisisDealing with a crisis
Dealing with a crisis
 
Tweeting from the top
Tweeting from the topTweeting from the top
Tweeting from the top
 
Media in the digital age
Media in the digital ageMedia in the digital age
Media in the digital age
 
An online digital media centre
An online digital media centreAn online digital media centre
An online digital media centre
 
An amplifier, not a mouthpiece
An amplifier, not a mouthpieceAn amplifier, not a mouthpiece
An amplifier, not a mouthpiece
 
WonkComms - when passion meets ration(al)
WonkComms - when passion meets ration(al)WonkComms - when passion meets ration(al)
WonkComms - when passion meets ration(al)
 
An integrated PR launch
An integrated PR launchAn integrated PR launch
An integrated PR launch
 
A 21st century media plan
A 21st century media planA 21st century media plan
A 21st century media plan
 
Enron - Corporate Governance - Scandal - Nesr
Enron - Corporate Governance - Scandal - NesrEnron - Corporate Governance - Scandal - Nesr
Enron - Corporate Governance - Scandal - Nesr
 
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
 

Ähnlich wie Shock tactics - a reputation minefield or a risk worth taking?

Integrated PR campaigns | PR Network | 3 July 2017
Integrated PR campaigns | PR Network | 3 July 2017Integrated PR campaigns | PR Network | 3 July 2017
Integrated PR campaigns | PR Network | 3 July 2017CharityComms
 
Fight Against Cervical Cancer
Fight Against Cervical CancerFight Against Cervical Cancer
Fight Against Cervical CancerAkshay Joshi
 
Sana la Rana Case Study
Sana la Rana Case StudySana la Rana Case Study
Sana la Rana Case StudyJohn Luecke
 
Charity Media Monitor
Charity Media MonitorCharity Media Monitor
Charity Media MonitornfpSynergy
 
2015 Title Pckg_HEART YOUR LADY PARTS 5k
2015 Title Pckg_HEART YOUR LADY PARTS 5k2015 Title Pckg_HEART YOUR LADY PARTS 5k
2015 Title Pckg_HEART YOUR LADY PARTS 5klizloden
 
How to create maximum impact with an awareness raising campaign on a small bu...
How to create maximum impact with an awareness raising campaign on a small bu...How to create maximum impact with an awareness raising campaign on a small bu...
How to create maximum impact with an awareness raising campaign on a small bu...CharityComms
 
Corporate sustainability & responsibility 2007 / 1st Place / Izvēlies dzīvot!
Corporate sustainability & responsibility 2007 / 1st Place / Izvēlies dzīvot!Corporate sustainability & responsibility 2007 / 1st Place / Izvēlies dzīvot!
Corporate sustainability & responsibility 2007 / 1st Place / Izvēlies dzīvot!Baltic PR Awards
 
Helping beat bone cancer
Helping beat bone cancerHelping beat bone cancer
Helping beat bone canceraberfieldpr
 
Above the Influence Campaign
Above the Influence CampaignAbove the Influence Campaign
Above the Influence Campaignracheldrummond92
 
What is 80% by 2018? April 2017 #CRCWebinar
What is 80% by 2018? April 2017 #CRCWebinarWhat is 80% by 2018? April 2017 #CRCWebinar
What is 80% by 2018? April 2017 #CRCWebinarFight Colorectal Cancer
 
Health Promotion Campaign presentationNational UniversityC
Health Promotion Campaign presentationNational UniversityCHealth Promotion Campaign presentationNational UniversityC
Health Promotion Campaign presentationNational UniversityCJeanmarieColbert3
 
The Highmark Foundation Helps the American Cancer Society Prevent HPV-Relate...
 The Highmark Foundation Helps the American Cancer Society Prevent HPV-Relate... The Highmark Foundation Helps the American Cancer Society Prevent HPV-Relate...
The Highmark Foundation Helps the American Cancer Society Prevent HPV-Relate...Alexandra Houser Vukoder
 
How to Personalize Cancer Diagnostics and Empower Patients in Their Fight
How to Personalize Cancer Diagnostics and Empower Patients in Their FightHow to Personalize Cancer Diagnostics and Empower Patients in Their Fight
How to Personalize Cancer Diagnostics and Empower Patients in Their FightMicroArts
 
Bursting the bubble – reaching beyond established audiences | The future of e...
Bursting the bubble – reaching beyond established audiences | The future of e...Bursting the bubble – reaching beyond established audiences | The future of e...
Bursting the bubble – reaching beyond established audiences | The future of e...CharityComms
 
HIV Test? STD Test? I'm On It! Lessons Learned from Implementing a Latino-foc...
HIV Test? STD Test? I'm On It! Lessons Learned from Implementing a Latino-foc...HIV Test? STD Test? I'm On It! Lessons Learned from Implementing a Latino-foc...
HIV Test? STD Test? I'm On It! Lessons Learned from Implementing a Latino-foc...Clancey Bateman, MS, MPH
 
Understanding the barriers so you can break them down | Psychology of communi...
Understanding the barriers so you can break them down | Psychology of communi...Understanding the barriers so you can break them down | Psychology of communi...
Understanding the barriers so you can break them down | Psychology of communi...CharityComms
 

Ähnlich wie Shock tactics - a reputation minefield or a risk worth taking? (20)

Integrated PR campaigns | PR Network | 3 July 2017
Integrated PR campaigns | PR Network | 3 July 2017Integrated PR campaigns | PR Network | 3 July 2017
Integrated PR campaigns | PR Network | 3 July 2017
 
Fight Against Cervical Cancer
Fight Against Cervical CancerFight Against Cervical Cancer
Fight Against Cervical Cancer
 
Sana la Rana Case Study
Sana la Rana Case StudySana la Rana Case Study
Sana la Rana Case Study
 
Charity Media Monitor
Charity Media MonitorCharity Media Monitor
Charity Media Monitor
 
2015 Title Pckg_HEART YOUR LADY PARTS 5k
2015 Title Pckg_HEART YOUR LADY PARTS 5k2015 Title Pckg_HEART YOUR LADY PARTS 5k
2015 Title Pckg_HEART YOUR LADY PARTS 5k
 
rj pdf.pdf
rj pdf.pdfrj pdf.pdf
rj pdf.pdf
 
M4
M4M4
M4
 
How to create maximum impact with an awareness raising campaign on a small bu...
How to create maximum impact with an awareness raising campaign on a small bu...How to create maximum impact with an awareness raising campaign on a small bu...
How to create maximum impact with an awareness raising campaign on a small bu...
 
Corporate sustainability & responsibility 2007 / 1st Place / Izvēlies dzīvot!
Corporate sustainability & responsibility 2007 / 1st Place / Izvēlies dzīvot!Corporate sustainability & responsibility 2007 / 1st Place / Izvēlies dzīvot!
Corporate sustainability & responsibility 2007 / 1st Place / Izvēlies dzīvot!
 
NP_FightForCancer_FINAL
NP_FightForCancer_FINALNP_FightForCancer_FINAL
NP_FightForCancer_FINAL
 
Helping beat bone cancer
Helping beat bone cancerHelping beat bone cancer
Helping beat bone cancer
 
Above the Influence Campaign
Above the Influence CampaignAbove the Influence Campaign
Above the Influence Campaign
 
What is 80% by 2018? April 2017 #CRCWebinar
What is 80% by 2018? April 2017 #CRCWebinarWhat is 80% by 2018? April 2017 #CRCWebinar
What is 80% by 2018? April 2017 #CRCWebinar
 
Health Promotion Campaign presentationNational UniversityC
Health Promotion Campaign presentationNational UniversityCHealth Promotion Campaign presentationNational UniversityC
Health Promotion Campaign presentationNational UniversityC
 
Virgil Simons
Virgil SimonsVirgil Simons
Virgil Simons
 
The Highmark Foundation Helps the American Cancer Society Prevent HPV-Relate...
 The Highmark Foundation Helps the American Cancer Society Prevent HPV-Relate... The Highmark Foundation Helps the American Cancer Society Prevent HPV-Relate...
The Highmark Foundation Helps the American Cancer Society Prevent HPV-Relate...
 
How to Personalize Cancer Diagnostics and Empower Patients in Their Fight
How to Personalize Cancer Diagnostics and Empower Patients in Their FightHow to Personalize Cancer Diagnostics and Empower Patients in Their Fight
How to Personalize Cancer Diagnostics and Empower Patients in Their Fight
 
Bursting the bubble – reaching beyond established audiences | The future of e...
Bursting the bubble – reaching beyond established audiences | The future of e...Bursting the bubble – reaching beyond established audiences | The future of e...
Bursting the bubble – reaching beyond established audiences | The future of e...
 
HIV Test? STD Test? I'm On It! Lessons Learned from Implementing a Latino-foc...
HIV Test? STD Test? I'm On It! Lessons Learned from Implementing a Latino-foc...HIV Test? STD Test? I'm On It! Lessons Learned from Implementing a Latino-foc...
HIV Test? STD Test? I'm On It! Lessons Learned from Implementing a Latino-foc...
 
Understanding the barriers so you can break them down | Psychology of communi...
Understanding the barriers so you can break them down | Psychology of communi...Understanding the barriers so you can break them down | Psychology of communi...
Understanding the barriers so you can break them down | Psychology of communi...
 

Mehr von CharityComms

The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...CharityComms
 
How to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audienceHow to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audienceCharityComms
 
Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
 
Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
 
Golden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided timesGolden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided timesCharityComms
 
How framing is changing the rules of charity comms
How framing is changing the rules of charity commsHow framing is changing the rules of charity comms
How framing is changing the rules of charity commsCharityComms
 
Applying behavioural insights to comms
Applying behavioural insights to commsApplying behavioural insights to comms
Applying behavioural insights to commsCharityComms
 
Why it's so hard to change minds
Why it's so hard to change mindsWhy it's so hard to change minds
Why it's so hard to change mindsCharityComms
 
What if we thought right outside the box?
What if we thought right outside the box?What if we thought right outside the box?
What if we thought right outside the box?CharityComms
 
Creating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communicationsCreating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communicationsCharityComms
 
Trends in a turbulent world
Trends in a turbulent worldTrends in a turbulent world
Trends in a turbulent worldCharityComms
 
What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...CharityComms
 
What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?CharityComms
 
How to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiencesHow to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiencesCharityComms
 
Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture CharityComms
 
20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal stories20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
 
Crisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of supportCrisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
 
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthHow Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
 
Crisis communications isn't always about the negative
Crisis communications isn't always about the negativeCrisis communications isn't always about the negative
Crisis communications isn't always about the negativeCharityComms
 
What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?CharityComms
 

Mehr von CharityComms (20)

The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...
 
How to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audienceHow to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audience
 
Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...
 
Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...
 
Golden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided timesGolden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided times
 
How framing is changing the rules of charity comms
How framing is changing the rules of charity commsHow framing is changing the rules of charity comms
How framing is changing the rules of charity comms
 
Applying behavioural insights to comms
Applying behavioural insights to commsApplying behavioural insights to comms
Applying behavioural insights to comms
 
Why it's so hard to change minds
Why it's so hard to change mindsWhy it's so hard to change minds
Why it's so hard to change minds
 
What if we thought right outside the box?
What if we thought right outside the box?What if we thought right outside the box?
What if we thought right outside the box?
 
Creating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communicationsCreating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communications
 
Trends in a turbulent world
Trends in a turbulent worldTrends in a turbulent world
Trends in a turbulent world
 
What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...
 
What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?
 
How to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiencesHow to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiences
 
Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture
 
20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal stories20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal stories
 
Crisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of supportCrisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of support
 
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthHow Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
 
Crisis communications isn't always about the negative
Crisis communications isn't always about the negativeCrisis communications isn't always about the negative
Crisis communications isn't always about the negative
 
What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?
 

Kürzlich hochgeladen

Climate change and safety and health at work
Climate change and safety and health at workClimate change and safety and health at work
Climate change and safety and health at workChristina Parmionova
 
Climate change and occupational safety and health.
Climate change and occupational safety and health.Climate change and occupational safety and health.
Climate change and occupational safety and health.Christina Parmionova
 
2024 Zoom Reinstein Legacy Asbestos Webinar
2024 Zoom Reinstein Legacy Asbestos Webinar2024 Zoom Reinstein Legacy Asbestos Webinar
2024 Zoom Reinstein Legacy Asbestos WebinarLinda Reinstein
 
Call Girls Sangamwadi Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Sangamwadi Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Sangamwadi Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Sangamwadi Call Me 7737669865 Budget Friendly No Advance Bookingroncy bisnoi
 
Antisemitism Awareness Act: pénaliser la critique de l'Etat d'Israël
Antisemitism Awareness Act: pénaliser la critique de l'Etat d'IsraëlAntisemitism Awareness Act: pénaliser la critique de l'Etat d'Israël
Antisemitism Awareness Act: pénaliser la critique de l'Etat d'IsraëlEdouardHusson
 
2024: The FAR, Federal Acquisition Regulations, Part 30
2024: The FAR, Federal Acquisition Regulations, Part 302024: The FAR, Federal Acquisition Regulations, Part 30
2024: The FAR, Federal Acquisition Regulations, Part 30JSchaus & Associates
 
Get Premium Budhwar Peth Call Girls (8005736733) 24x7 Rate 15999 with A/c Roo...
Get Premium Budhwar Peth Call Girls (8005736733) 24x7 Rate 15999 with A/c Roo...Get Premium Budhwar Peth Call Girls (8005736733) 24x7 Rate 15999 with A/c Roo...
Get Premium Budhwar Peth Call Girls (8005736733) 24x7 Rate 15999 with A/c Roo...MOHANI PANDEY
 
VIP Call Girl mohali 7001035870 Enjoy Call Girls With Our Escorts
VIP Call Girl mohali 7001035870 Enjoy Call Girls With Our EscortsVIP Call Girl mohali 7001035870 Enjoy Call Girls With Our Escorts
VIP Call Girl mohali 7001035870 Enjoy Call Girls With Our Escortssonatiwari757
 
VIP Call Girl Service Ludhiana 7001035870 Enjoy Call Girls With Our Escorts
VIP Call Girl Service Ludhiana 7001035870 Enjoy Call Girls With Our EscortsVIP Call Girl Service Ludhiana 7001035870 Enjoy Call Girls With Our Escorts
VIP Call Girl Service Ludhiana 7001035870 Enjoy Call Girls With Our Escortssonatiwari757
 
VIP Russian Call Girls in Indore Ishita 💚😋 9256729539 🚀 Indore Escorts
VIP Russian Call Girls in Indore Ishita 💚😋  9256729539 🚀 Indore EscortsVIP Russian Call Girls in Indore Ishita 💚😋  9256729539 🚀 Indore Escorts
VIP Russian Call Girls in Indore Ishita 💚😋 9256729539 🚀 Indore Escortsaditipandeya
 
(NEHA) Bhosari Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts
(NEHA) Bhosari Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts(NEHA) Bhosari Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts
(NEHA) Bhosari Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escortsranjana rawat
 
Call Girls Nanded City Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Nanded City Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Nanded City Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Nanded City Call Me 7737669865 Budget Friendly No Advance Bookingroncy bisnoi
 
Lucknow 💋 Russian Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payment 8...
Lucknow 💋 Russian Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payment 8...Lucknow 💋 Russian Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payment 8...
Lucknow 💋 Russian Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payment 8...anilsa9823
 
Call On 6297143586 Yerwada Call Girls In All Pune 24/7 Provide Call With Bes...
Call On 6297143586  Yerwada Call Girls In All Pune 24/7 Provide Call With Bes...Call On 6297143586  Yerwada Call Girls In All Pune 24/7 Provide Call With Bes...
Call On 6297143586 Yerwada Call Girls In All Pune 24/7 Provide Call With Bes...tanu pandey
 
Akurdi ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready For S...
Akurdi ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready For S...Akurdi ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready For S...
Akurdi ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready For S...tanu pandey
 
Item # 4 - 231 Encino Ave (Significance Only).pdf
Item # 4 - 231 Encino Ave (Significance Only).pdfItem # 4 - 231 Encino Ave (Significance Only).pdf
Item # 4 - 231 Encino Ave (Significance Only).pdfahcitycouncil
 
Night 7k to 12k Call Girls Service In Navi Mumbai 👉 BOOK NOW 9833363713 👈 ♀️...
Night 7k to 12k  Call Girls Service In Navi Mumbai 👉 BOOK NOW 9833363713 👈 ♀️...Night 7k to 12k  Call Girls Service In Navi Mumbai 👉 BOOK NOW 9833363713 👈 ♀️...
Night 7k to 12k Call Girls Service In Navi Mumbai 👉 BOOK NOW 9833363713 👈 ♀️...aartirawatdelhi
 
Call Girls Chakan Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Chakan Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Chakan Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Chakan Call Me 7737669865 Budget Friendly No Advance Bookingroncy bisnoi
 
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.Christina Parmionova
 

Kürzlich hochgeladen (20)

Climate change and safety and health at work
Climate change and safety and health at workClimate change and safety and health at work
Climate change and safety and health at work
 
Climate change and occupational safety and health.
Climate change and occupational safety and health.Climate change and occupational safety and health.
Climate change and occupational safety and health.
 
2024 Zoom Reinstein Legacy Asbestos Webinar
2024 Zoom Reinstein Legacy Asbestos Webinar2024 Zoom Reinstein Legacy Asbestos Webinar
2024 Zoom Reinstein Legacy Asbestos Webinar
 
Call Girls Sangamwadi Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Sangamwadi Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Sangamwadi Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Sangamwadi Call Me 7737669865 Budget Friendly No Advance Booking
 
Antisemitism Awareness Act: pénaliser la critique de l'Etat d'Israël
Antisemitism Awareness Act: pénaliser la critique de l'Etat d'IsraëlAntisemitism Awareness Act: pénaliser la critique de l'Etat d'Israël
Antisemitism Awareness Act: pénaliser la critique de l'Etat d'Israël
 
2024: The FAR, Federal Acquisition Regulations, Part 30
2024: The FAR, Federal Acquisition Regulations, Part 302024: The FAR, Federal Acquisition Regulations, Part 30
2024: The FAR, Federal Acquisition Regulations, Part 30
 
Get Premium Budhwar Peth Call Girls (8005736733) 24x7 Rate 15999 with A/c Roo...
Get Premium Budhwar Peth Call Girls (8005736733) 24x7 Rate 15999 with A/c Roo...Get Premium Budhwar Peth Call Girls (8005736733) 24x7 Rate 15999 with A/c Roo...
Get Premium Budhwar Peth Call Girls (8005736733) 24x7 Rate 15999 with A/c Roo...
 
VIP Call Girl mohali 7001035870 Enjoy Call Girls With Our Escorts
VIP Call Girl mohali 7001035870 Enjoy Call Girls With Our EscortsVIP Call Girl mohali 7001035870 Enjoy Call Girls With Our Escorts
VIP Call Girl mohali 7001035870 Enjoy Call Girls With Our Escorts
 
VIP Call Girl Service Ludhiana 7001035870 Enjoy Call Girls With Our Escorts
VIP Call Girl Service Ludhiana 7001035870 Enjoy Call Girls With Our EscortsVIP Call Girl Service Ludhiana 7001035870 Enjoy Call Girls With Our Escorts
VIP Call Girl Service Ludhiana 7001035870 Enjoy Call Girls With Our Escorts
 
VIP Russian Call Girls in Indore Ishita 💚😋 9256729539 🚀 Indore Escorts
VIP Russian Call Girls in Indore Ishita 💚😋  9256729539 🚀 Indore EscortsVIP Russian Call Girls in Indore Ishita 💚😋  9256729539 🚀 Indore Escorts
VIP Russian Call Girls in Indore Ishita 💚😋 9256729539 🚀 Indore Escorts
 
(NEHA) Bhosari Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts
(NEHA) Bhosari Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts(NEHA) Bhosari Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts
(NEHA) Bhosari Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts
 
Call Girls Nanded City Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Nanded City Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Nanded City Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Nanded City Call Me 7737669865 Budget Friendly No Advance Booking
 
Lucknow 💋 Russian Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payment 8...
Lucknow 💋 Russian Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payment 8...Lucknow 💋 Russian Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payment 8...
Lucknow 💋 Russian Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payment 8...
 
Call On 6297143586 Yerwada Call Girls In All Pune 24/7 Provide Call With Bes...
Call On 6297143586  Yerwada Call Girls In All Pune 24/7 Provide Call With Bes...Call On 6297143586  Yerwada Call Girls In All Pune 24/7 Provide Call With Bes...
Call On 6297143586 Yerwada Call Girls In All Pune 24/7 Provide Call With Bes...
 
Call Girls Service Connaught Place @9999965857 Delhi 🫦 No Advance VVIP 🍎 SER...
Call Girls Service Connaught Place @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SER...Call Girls Service Connaught Place @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SER...
Call Girls Service Connaught Place @9999965857 Delhi 🫦 No Advance VVIP 🍎 SER...
 
Akurdi ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready For S...
Akurdi ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready For S...Akurdi ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready For S...
Akurdi ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready For S...
 
Item # 4 - 231 Encino Ave (Significance Only).pdf
Item # 4 - 231 Encino Ave (Significance Only).pdfItem # 4 - 231 Encino Ave (Significance Only).pdf
Item # 4 - 231 Encino Ave (Significance Only).pdf
 
Night 7k to 12k Call Girls Service In Navi Mumbai 👉 BOOK NOW 9833363713 👈 ♀️...
Night 7k to 12k  Call Girls Service In Navi Mumbai 👉 BOOK NOW 9833363713 👈 ♀️...Night 7k to 12k  Call Girls Service In Navi Mumbai 👉 BOOK NOW 9833363713 👈 ♀️...
Night 7k to 12k Call Girls Service In Navi Mumbai 👉 BOOK NOW 9833363713 👈 ♀️...
 
Call Girls Chakan Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Chakan Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Chakan Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Chakan Call Me 7737669865 Budget Friendly No Advance Booking
 
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.
 

Shock tactics - a reputation minefield or a risk worth taking?

Hinweis der Redaktion

  1. Use multiple points, if necessary.
  2. Use brief bullets and discuss details verbally.