Carla Montemayor, communications officer, Migrants Organise Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Rebuilding and Rebranding

2. Why a rebrand?
•Change in strategy and approach
•Change in the political environment
•Communicating the transformation

3. Why a rebrand?

5. How did we rebrand?
• 2 years of reflection and review
• 8 months listening exercise
- 90 individuals (partners, stakeholders, supporters, members)
- 136 names suggested
• Creatives drafted to reflect substantive changes

6. Brand values
Thoughtful
Authentic
Personal
Compassionate
Powerful
Brave

9. Do’s and don’ts
DO
• Think about what you want to
achieve through your
communications work.
• Use simple, personal language.
• Move people with powerful
messages.
• Use stories to explain your work.
• Show people in a positive and
powerful light.
DON’T
• Assume that people understand
our work. Always explain the
basics.
• Use jargon or overly technical
language.
• Compromise the privacy or
security of people.

10. What difference has rebranding made?
• Name recall, reputation, appeal
•Metrics
• Narrative change: Migrants, power, agency,
action.

11. Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do:
www.charitycomms.org.uk

12. 12 July 2017
London
#CCsmallcharity
Small charities
communications
conference