Tracey Pritchard, executive director of engagement, Prostate Cancer UK Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Push or Pull?
Tracey Pritchard
Executive Director of Engagement

4. STEP 1 What
STEP 2 Who
STEP 3 How

6. STEP 1 What

7. Roll out of prostate MRI
Research into aggressive disease
Fewer men die
early, because
they receive an
early diagnosis
More men get
access to an
accurate
diagnosis
5 years
1 year
Investment into research for a screening
programme
3 years
Active surveillance up
Increased support for men living with & beyond the disease
Under & over-treatment down Men get
access to
effective
treatments
Men get better
side-effects
support
Ten Years to Tame Prostate Cancer

8. Roll out of prostate MRI
Research into aggressive disease
Fewer men die
early, because
they receive an
early diagnosis
More men get
access to an
accurate
diagnosis
5 years
1 year
Investment into research for a screening
programme
3 years
Ten Years to Tame Prostate Cancer

9. The impact of better diagnosis on men
2017-2019
I will have
access to
mpMRI before
biopsy
By2022
I will not have
an
unnecessary
biopsy
I will feel
secure under
active
surveillance
By2027
I can be
confident that
my diagnosis
will be
accurate, and
can be used to
determine the
best treatment
for me

10. How can people help us stop men dying from prostate cancer?

11. Provide funding
High risk men are
aware/speak to GP
Men access
screening
Men access support
The role of public audiences

12. STEP 1 What
STEP 2 Who

13. Attitude to health AND charities

14. Mr Social Go-getter

15. Mr Compassionate Real-lifer

16. STEP 1 What
STEP 2 Who
STEP 3 How

18. Funding Awareness of Risk Accessing Screening Get Support
Know your
risk
Get screened
Services are available

19. PUBLIC ENGAGEMENT ACTIVITIES Apr May Jun Jul Aug Sep
Raise Income
March for Men
Direct Marketing
High Risk Awareness
HR1
HR2
Accessing Services
AS1
AS2
Change Brand Perceptions
BP1
BP2
Change Public Opinion
PO1
PO2
Public Engagement Activity
Integrated
messaging

20. Do we feel more
confident?

22. Starting to show results…
Buzz = Over the PAST TWO WEEKS, which of the following charities have you heard something POSITIVE/ NEGATIVE about (whether
in the news, through advertising, or talking to friends and family)?
Attention = The % of respondents who have reported hearing ANYTHING, either POSITIVE/ NEGATIVE about a charity of the PAST
TWO WEEKS.
Date range: 25/02/2018 – 25/03/2018
MAT: 2 weeks
Base size range: Attention approx. 1100, Buzz approx. 1100
Buzz = sentiment around a
charity brand. Picks up on PR
activity, news stories, new
product launches
Attention = charity brand’s
noise level
Attention
04/04/2018
Prostate Cancer UK: 7.9
Sector Median: 4.1
Buzz
04/04/2018
Prostate Cancer UK: 7.4
Sector Median: 2.5
Long-term Activity:
‘One man every 45 minutes’ Brand campaign
All channels, September 2017 – May 2018
Activity:
12/03-26/03
MFM Email – approx. 177k recipients
Activity:
23/02
Stephen Fry announcement
Activity:
06/03
Bill Turnbull
announcement

23. Men’s trust levels have seen a less consistent increase, but did increase significantly from
February to March.
Women’s trust levels in Prostate Cancer
UK have continuously increased from Jan*
*Trust based on awareness
Prostate Cancer UK base size: 573 respondents; male: 293 female: 280, have stated that they are aware of us
Question: ‘Which of the following charities do you trust?’
51%
47%
43% 42%
47%
37%
0%
10%
20%
30%
40%
50%
60%
Men Women
March February January

24. We pushed out:
1. x/10
2. x/10
3. x/10
We need people to:
- give money
- be aware of high risk
Charities + Health
We need to crack:
1.
2.
3.

25. STEP 1 What
STEP 2 Who
STEP 3 How

26. Prostate Cancer UK is a registered charity in England and Wales (1005541) and in Scotland (SC039332). Registered company number 02653887.

27. The future of engagement:
developing audience-centred strategies
25 April 2018
London
#CCaudience
Sponsored by

28. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk