Meaningful metrics for social media
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Bertie Bosrédon, digital engagement and social media consultant Digital impact conference www.charitycomms.org.uk/events
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Meaningful metrics for social media
- 1. Bertie Bosrédon* Bertie Bosrédon* @cafedumonde http://bertie.fr . b@bertie.fr */bow-ray-dom/ CharityComms! 18 July 2013! Measuring engagement on social media!
- 2. * About me! n BHF! n Breast Cancer Care! n Freelance! n Amnesty International, Scope, Samaritans, Christian Aid, International Tibet Network, CharityComms! n Podcast, teaching…!
- 3. * It was easier before…!
- 9. CMS CRM Donors | Events | Members Stakeholders | etc. Media Poli;cal contacts Campaigning tool Campaign emails Pe//ons MPs Off-‐line capture DM agency Email Service Provider Retail Research HR Volun-‐ teers Finance Text dona/on Dona/ons RG Dona/ons SG Events … Charity digital landscape Social Media Monitoring Broadcas/ng Survey It’s complicated… Intranet
- 10. * Owned media! Website! Email newsletter! Third party! Mobile !
- 12. * Earned media! Online PR! Social Media!
- 13. * Some stats!
- 15. Every month, in the UK 184 million hours watching YouTube, average session 20 minutes! 2nd biggest search engine Source:http://www.newmediatrendwatch.com!
- 16. Source: http://www.guardian.co.uk/technology/2012/may/15/twitter-uk-users-10m Twitter has over ! 200 million users! UK 26 million! 80% mobile access !
- 17. * 100 million users! UK 11 million !
- 18. Source: http://www.experian.com Pinterest is the fastest growing social media site 2028% increase registrations
- 19. 11 million users! been there done that
- 22. * After 3 weeks! 2,324 videos/hour!
- 23. * How do you choose?!
- 31. * How to…!
- 38. £26! £39! £65!
- 40. * Listening!
- 50. * Engaging!
- 57. * Measuring!
- 71. * Digital Charity Benchmark! 39 charities! Metrics! Rule !! Measurable! Comparable! Meaningful! ! !
- 72. * Example of metrics! n Social Media Number of followers on main Twitter account ! n Number of fans on main Facebook ! n Percentage of traffic from social media ! n Percentage of traffic from Facebook ! n Percentage of traffic from Twitter ! ! n Number of new followers ! n Number of information questions to Twitter account! n Number of information questions to Facebook page ! n Number of information questions to! n Number of offline acquisitions with social media source !
- 74. * Join the club?! n Action for Blind People! n Actionaid! n Arthritis Research UK! n BHF! n Blind Veterans! n Centre Point! n Children's Society! n Dogs Trust! n Girlguiding UK! n Guide Dogs! n Macmillan! n Marie Curie! n Mencap ! n National Autistic Society! n NSPCC ! n Oxfam! n Plan UK! n Practical Action! n Royal Marsden! n Scout Association ! n Shelter! n Sightsavers! n Teach First! n WSPA! n WWF ! n Action For Children! n Asthma UK! n Barnardos! n Diabetes UK! n Each ! n Mind! n Prostate Cancer UK! n RNIB! n RSPCA ! n Samaritans! n Save The Children! n Scope! n Vinspired ! n Youth Music !