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Catriona Ayre
JustGiving
What can we learn?
Storytelling creates emotional connections
A positive message moves people to take action
User generated content gives people a voice
1. Storytelling
creates
emotional
connections
2. A positive
message
moves people
to take action
3. User
generated
content gives
people a voice
“Before anything else, we’re all human.
It’s time to embrace diversity and help
end bias. Spread the word.
#LoveHasNoLabels”
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
Seminar
25 June 2015
London
#commscampaigns
Social media
campaigns I wish
I’d done
Turn people power into donations

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#LoveHasNoLabels. Social media campaigns I wish I'd done seminar, 25 June 2015