Brie Rogers Lowery, change.org Enhance your email marketing workshop www.charitycomms.org.uk/events

1. Brie Rogers Lowery
UK Campaigns Director,
Change.org
brie@change.org
@brie_rl

2. Is email dead?
Image: wordpost.org/

3. Yes
Comscore says usage is down for some:
> 59% decrease in use of internet based
email services (like Gmail) by 12-17 yr
olds
> 18% decline by 25-35 year olds
> 8% decline by 35-44 year olds
There are lots of mobile threats:
> Whatsapp: 20 billion
incoming/outgoing messages in a single
day (April 2013)
> Facebook Messenger on Android:
50,000,000 - 100,000,000 installs
(Android Play store)
> BBM - 60 million active users, 10
billion messages a day (May 2013)

4. No
Comscore:
> Web-Based Email Usage in Europe:
Jumps 14% Over Past Year
BBC/The Radicati Group:
2013: 3.9 billion email accounts
worldwide
2017: 4.9 billion
>Typical business user sends and
receives 105 messages daily
> 49% of email users live in the Asia
Pacific region
Yes
Comscore says usage is down for some:
> 59% decrease in use of internet based
email services (like Gmail) by 12-17 yr olds
> 18% decline by 25-35 year olds
> 8% decline by 35-44 year olds
There are lots of mobile threats:
> Whatsapp: 20 billion incoming/outgoing
messages in a single day (April 2013)
> Facebook Messenger on Android:
50,000,000 - 100,000,000 installs (Android
Play store)
> BBM - 60 million active users, 10 billion
messages a day (May 2013)

5. Source: visiblegains.com 2012 bit.ly/18euVvK

6. Image: ZedNet http://zd.net/12smaKG
The rise of social media

7. Source: SmarterTools bit.ly/11UeplC
Radicati, Email Statistics Report, 2013-2017
2013: 3.9 billion email accounts worldwide
2017: 4.9 billion
183 billion emails
sent/received worldwide each day
Facebook = 1.1 billion users
Twitter = 500m users (only 200m active)

8. 168,000 signatures  email or social?

10. An action source
Petition signers by source: www.change.org/amazon

11. Fwd = new signs

12. Emails are…
Content rich

13. Can look great

14. Can pack a lot in

15. Can raise you money

16. Why we shouldn't forget email
 Cuts through the noise of new social networks to deliver
messages to the space people trust
 Cheap & neutral, unlike Facebook & Twitter
 Allows you to build deep relationships
 It's the only social network my dad understands
Illustration: Dondy Razon

17. The art of email strategy

19. What is a good email?
1. Serves a purpose
2. Arrives at the right time
3. Is an entry point for something you want to do

20. Source: http://www.returnpath.com/wp-content/uploads/resource/email-mostly-mobile/Return-Path-Email-Mostly-Mobile1.jpg
A mobile future
Open rates by platform

21. Image: wordpost.org/
Email is alive!

22. Thank you!
brie@change.org
@brie_rl