Rosie McIntosh, head of storytelling at Third Sector Lab Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. CharityComms Network
Great video for charities

2. A bit about me

3. Why use video?
Accessibility
Another way to tell your stories
A true voice: avoids the “writing trap”
It’s entertaining
People love to share it
Youtube: 2nd biggest search engine

4. What makes the web special?
Less time and more
distractions
Broader audience with less
prior knowledge
Sharing: people pass it on

5. Key principles
Keep it short
Keep it simple
Make it useful
Make it “sharey”
And remember, you are interesting.

6. What makes it tricky?
Editing: time and practice
Confidence: for maker and
interviewee
Accessibility
… we can overcome these

7. Content that makes people act
It’s interesting, funny,
emotional or useful
Two options: tell a story or
provide useful, SEO
friendly information

8. Social reporting
Create an alternative event
report
Capture ideas and provoke
conversation around an
issue
Creative questions, simple
recording

9. Social reporting style
Rough and ready chat:
short, minimal editing
Film yourself or someone
else
Good for events and
campaigns
https://twitter.com/samaritans/statu
s/907831224864972800?s=03

10. Multimedia stories
Sound (music or talking)
and images
Easy to do
Semi-anonymous
Try slide.ly or biteable http://slide.ly/view/2f2d949cba92f7c9776156a
a62879034?platform=hootsuite

11. Audio with still images
Simple and intimate
Easy to do
Consider subtitles if
sharing to facebook
Daddy- Summer Puente
http://cowbird.com/story/49140/Daddy/

12. Animated audio
85% of video on facebook
is watched without audio
Use subtitles or animate
the text
Try legend (http://legend.im/) or
anchor
(https://medium.com/anchor/introducing-
anchor-videos-the-best-way-to-share-audio-on-
social-media-8701d85e4819) apps
https://drive.google.com/file/d/0B1aJ0JEyBUzG
YllUS0l6Zlo1bk0/view

13. Pictures and animation
Good option for anonymity
Allows story-telling without
complicated editing
Try goanimate or biteable

14. Live video
Like this! Immediate and
allows interaction
Try facebook live or
periscope
Some examples of
charities using it well
http://blog.justgiving.com/facebook-live-getting-
started-and-smashing-it/

15. Fully edited video story
Record video or audio for
voiceover to create story
Add images or footage
Add music and titles
Why the #livingwage matters
https://www.wevideo.com/view/945522134

16. “Logic makes people think,
emotion makes them act”
Positive emotions can be
just as powerful as
negative
Multi-sensory: music,
colours etc
Make people feel
German town cheers as bus of
Syrian migrants arrives
http://www.mirror.co.uk/news/world-news/heartwarming-
way-one-german-town-6362947

17. A note on equipment
Phones are perfect
Choose sound quality over picture quality. Consider a
microphone: adaptor for phones (http://www.amazon.co.uk/3-5mm-microphone-
adapter-iPhone-headset-white-cable-one-plug-grey/dp/B00C3KXJ8K) or irig
Guerillla tripods (https://www.amazon.co.uk/Joby-GripTight-GorillaPod-Stand-
Smartphones/dp/B009GHYMB6)
What would you need?

18. Asking the right
questions
Make the most of those 90 seconds

19. Getting your interviews
Introduce yourself and
explain
Discuss questions, but
don’t plan responses
Be friendly and interested

20. Keep it simple
Avoid jargon: language and
concepts
Imagine your dad (or your
pal or your gran watching)
One interview, one idea

21. Talk around the topic
It’s not about your event,
it’s about the issue
What perspective does this
individual bring to the
debate?

22. Ask for examples
What’s the best thing?
What’s the worst?
Top tips: what advice
would you give
How did you feel?

23. Provoke, but don’t attack
Make people think. Don’t
let them trot out “the line”
- What would change if
your project
disappeared tomorrow?

24. Empower the speaker
This is their chance to be
heard
- What would you do
differently?
- What do you wish
people knew?
- Who needs to hear this
message?

25. Past, present, future
Nice way to structure
interviews
- What’s your experience/
what’s changed?
- How are things now?
- What’s your dream for
the future?What will you
do differently?

26. The golden question
“Is there anything else you’d like to tell
us?”
(It’s amazing how often the answer is the only part of the
interview you need to use)

27. And a few not to bother with
Name, job title, where you’re from: ask but don’t use it in
the film
How was the lunch? (see above)
What have you got out of today?

28. Let’s give it a go without cameras
In groups of three, take
turns being the:
●Interviewer
●Interviewee
●Observer
Words of wisdom
Lessons you’ve learned as
a charity communicator

29. Nuts and bolts
Recording and uploading video

30. Find a quiet corner

31. Think about light

32. Landscape , not portrait

33. Head and shoulders
Off centre is best

34. Hold still…
use your elbows for stability

35. Double tap for full screen

36. Tap to focus

37. Aim for one take…
but start again if you need to

38. Work in clips: no more than a minute and
a half…
45 seconds is better

39. Before you go…
Check it’s worked
Consent form
https://docs.google.com/a/thirdsectorlab.co.uk/document/d/1kOWIanA6t_ksE0YSGim6CkLv9QO
oHXxZg3qLs2rUyKQ/edit?usp=sharing

40. Tap bottom left to view it

41. Tap bottom left to upload…

42. Select youtube…
make sure you’re signed in

43. Add a title: grab attention
description and tags can
be done later…
Publish

44. Congratulations. It’s time for your
premiere.

45. Let’s give it a go
Find a quiet corner and think about light
Landscape , not portrait
Use your elbows
Double tap for fullscreen, tap to focus
Aim for one take and work in clips
Check and get consent
Upload to youtube or share on twitter
using the hashtag
Wireless:
B!aze1961
Youtube:
bgbstraining@gmail.com
training123
#CCScots

46. Say hello
Purchase tickets here: https://www.eventbrite.co.uk/e/social-media-for-social-
good-tickets-37800308741
@rosiehopes rosie@thirdsectorlab.co.uk

47. Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do:
www.charitycomms.org.uk

48. Make the most out
of video
Scotland Networking Group
7 June 2017
Edinburgh
#ccscots