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How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month

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Francesca Corbett, press manager, Bowel Cancer UK Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Maximising case studies during Bowel Cancer Awareness Month Francesca Corbett 10 March 2020
BCAM 2019 • Over 700 pieces of media coverage reaching nearly 335 million people • Over 500,000 people visited our website • Nearly 100,000 impressions each on Facebook and Twitter
Case studies • #thisisbowelcancer photoshoot • National media interviews • Podcasts • Real life stories
Case studies • Blogs • NHS Twitter take over • Newspaper columns • Provide invaluable feedback
What do they get out of it? • Feel like they’re part of the family • Sense of ownership and pride • Empowered and inspired by others to share their story and raise awareness
My top tips • Make them feel special • Build authentic relationships • Follow and interact with them on social media • Check in on them during difficult times • Go above and beyond when thanking them
Keep in touch Email: francesca.corbett@bowelcanceruk.org.uk Twitter: @frantomaPR Instagram: @fran_corbett
10 March 2020 PR Network: Helping people share their real-life stories with the media
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month

  • 1. Maximising case studies during Bowel Cancer Awareness Month Francesca Corbett 10 March 2020
  • 2. BCAM 2019 • Over 700 pieces of media coverage reaching nearly 335 million people • Over 500,000 people visited our website • Nearly 100,000 impressions each on Facebook and Twitter
  • 3. Case studies • #thisisbowelcancer photoshoot • National media interviews • Podcasts • Real life stories
  • 4. Case studies • Blogs • NHS Twitter take over • Newspaper columns • Provide invaluable feedback
  • 5. What do they get out of it? • Feel like they’re part of the family • Sense of ownership and pride • Empowered and inspired by others to share their story and raise awareness
  • 6. My top tips • Make them feel special • Build authentic relationships • Follow and interact with them on social media • Check in on them during difficult times • Go above and beyond when thanking them
  • 7. Keep in touch Email: francesca.corbett@bowelcanceruk.org.uk Twitter: @frantomaPR Instagram: @fran_corbett
  • 8.
  • 9. 10 March 2020 PR Network: Helping people share their real-life stories with the media
  • 10. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk