3. What journalists want
“Ask not what the media can do for you. Ask
what you can do for the media.”
• Good stories
• Content relevant to audience
• Human interest
• Access and information
• Expert comment
• Meet deadlines
4. All you need is…
• Ideas
• Email address
• Website: 98% journalists start by doing a search on Google
• Twitter account
• Contact person
5. Researching Journalists
• Read, read, read
• Search internet
• Visit website/blog
• Follow on Twitter
Who am I?
What do I write about?
When are my deadlines?
www.journalisted.co.uk How can you contact me?
www.mediauk.com
www.freelancedirectory.org.uk
9. TWITTER EMAIL
• Share don’t broadcast • Be targeted
• Join the conversation • Strong subject line
• Send direct tweets • Get to the point
• Engage influencers • More than press
releases
10. Online press office
• Easy to find
• Up to date contacts
• How can you help?
• Resources