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Communications
on a Shoestring


      Conference

      27 June, 2012, London

      #shoestringcomms
Connecting With The
   Media Online
What journalists want
“Ask not what the media can do for you. Ask
  what you can do for the media.”

•   Good stories
•   Content relevant to audience
•   Human interest
•   Access and information
•   Expert comment
•   Meet deadlines
All you need is…

•   Ideas
•   Email address
•   Website: 98% journalists start by doing a search on Google
•   Twitter account
•   Contact person
Researching Journalists
•   Read, read, read
•   Search internet
•   Visit website/blog
•   Follow on Twitter
                                Who am I?
                                What do I write about?
                                When are my deadlines?
www.journalisted.co.uk          How can you contact me?
www.mediauk.com
www.freelancedirectory.org.uk
Looking for leads..
www.askcharity.org.uk

Follow journalists:


#journorequest


www.expertsources.co.uk
Content, content, content…
Comment & Blogs
TWITTER                     EMAIL

•   Share don’t broadcast   •   Be targeted
•   Join the conversation   •   Strong subject line
•   Send direct tweets      •   Get to the point
•   Engage influencers      •   More than press
                                releases
Online press office
•   Easy to find
•   Up to date contacts
•   How can you help?
•   Resources
Media monitoring
• Google Alerts
• Hootsuite
• Bit.ly
Any Questions?



   Thank you
Connecting with the media online

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