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Communications for behavioural change

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CharityComms
CharityComms

Norma Johnston, Director, Good Cause Communications CharityComms seminar, 16 September 2010 www.charitycomms.org.uk/events

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Into Africa Nigeria Guinea Worm Disease case study Norma Johnston Director Good Cause Communications Ltd
WHO HQ Geneva
Nigeria Guinea Worm Eradication Programme
 
Tools to do the job ,[object Object],[object Object],[object Object]
Time span ,[object Object],[object Object],[object Object]
 
Background: social mobilization ,[object Object]
 
The brief ,[object Object],[object Object],[object Object],[object Object]
Behavioural objective ,[object Object]
The 3 COMBI principles ,[object Object],[object Object],[object Object]
The five integrated action areas ,[object Object],2. Community Mobilization 4. Advertising 3. Personal selling/ Interpersonal communication 5. Point-of-Service Promotion Multiple channels and multiple levels
 
 
 
There is no single magic bullet
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Audiences ,[object Object],[object Object],[object Object],[object Object]
 
Field research
 
 
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
A strategy ,[object Object],[object Object],[object Object],[object Object]
Action plan
*January and February 2009
Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object]
Over to you…
 
 

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Communications for behavioural change