Julius Honnor, digital strategist, and Laura Robertson, content strategist, Contentious
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
11. Strategy = a master plan for how
to get from where you are now
to where you want to be.
12. Communications strategy =
working out how comms can
help you achieve your aims and
then creating, delivering and
managing them in an effective
and sustainable way.
15. 1. Map your landscape
2. Figure out your aims
3. Identify your audiences
4. Work out what people need and want
5. Plan your delivery
6. Measure your success
16. 1. Map the landscape
What’s the state of:
○ your world?
○ your organisation?
○ your communications?
17. 2. Figure out your aims
What’s your mission?
What’s your organisational strategy?
How can communications help?
What are your objectives?
26. Checklist
○ Does it reference the organisational strategy?
○ Does it tell a compelling story?
○ Does it include user voices?
○ Is it jargon free?
○ Is it visual?
○ Is it trend-setting not fashion-following?
30. Further reading (and watching)
What Is Strategy (and Why Should You Care)? Kristina Halvorson:
tinyurl.com/strategy-care
Creating a content strategy at a non-profit, Josh Tong: tinyurl.com/josh-tong-cs
Activists not parrots, Julius Honnor and Laura Robertson:
contentious.ltd/activists-not-parrots
Content in the Zombie Apocalypse, Karen McGrane: tinyurl.com/karen-zombie
Good Strategy, Bad Strategy, Richard Rumelt: tinyurl.com/good-bad-strategy
33. Visit the CharityComms
website to view slides from
past events, see what events
we have coming up and to
check out what else we do:
www.charitycomms.org.uk