Pam Beddard, freelance publicist

1. Bring on the giant hedgehog
A quick-fire guide to
how to grab attention
on a silly budget

2. Marketing is…….
Text book definition
“one party’s planned effort(s) to attract
& retain the attention of another, to
achieve a desired action or response”

3. Essentially, it’s selling....
 Used
cars
 Knock off Rolex
 Double glazing
 Ideas
 Issues
 Experiences
 Solutions

4. Noisier pitches = more attention

5. Seen at College Green this week

6. Low price/ no price
ELECTRONIC
FB, Twitter, web, e-zines, e-groups
ORGANIC
Word-of-mouth,
FAMOUS NAMES
Links to VIPs or celebrities
NEWS MEDIA
News releases/ press briefings/ visits
VISUAL
Displays, film, signage, photos
BRIEFINGS
Face-to-face, visits, getting out & about
COMMUNITY
Competitions/ collaborations

7. I
If this whole slide area is ALL e-traffic...

8. This much is for FACEBOOK

9. But… the power of the press
 More
credible
 More varied audience
 Tighter targets – time/interest/place
 Longer lasting
 Can be shared physically & electronically

10. Can be easier said than done
 Outlets
dwindling
 Competition fierce
 News desks aren’t
the ads department
 Important isn’t the
same as interesting
 Jaded palates

11. Seek to T.H.R.I.L.L.
Topical – it’s new, it’s fresh
Human – about people
Relevant – has meaning
Interest – we want to know
Local – the familiarity factor
Lively – drama/ conflict/ suspense

12. There’s a formula

13. Let’s play – beat the news desk