Ben Clowney, Hands Up Digital Web effectiveness workshop www.charitycomms.org.uk/events

1. THE PERFECT
BRIEF
Ben Clowney
Hands Up
ben@handsup.co.uk

2. BACKGROUND
What’s the challenge?
Why now?
What do you want from an agency?
What does success look like?
Flickr: fsse8info

3. BUDGET
Have one
Ask for options
Keep some back
Flickr: doug88888

4. SCHEDULE
Set a date
Don’t tell the truth
Flickr: alq666

5. REQUIREMENTS
Do you have a preferred platform?
Are they flexible or fixed?
Can it be phased?
Flickr: pjohnkeane

6. COMMON
The process is
PITFALLS
too rigorous
Fotopedia

7. You give too much
information
Photo: Dave Mercer

8. You forget to
mention existing
functionality

9. Photo: Lawyer’s Weekly
You are so
preoccupied with
whether or not
you could, you
don't stop to think
if you should

10. You don’t give the agency
a clear role
Flickr: Clare Bell

11. Photo: Lawyer’s Weekly
You argue down price
and expect the world

12. You let a vague brief
become a contract
Flickr: miuenski

13. QUICK TIPS FOR
PAIN-FREE
TENDERING
Fotopedia: US Army

14. PAIN-FREE TENDERING
Make some calls
Create a shortlist
Explain the process
Meet the best
Make your choice
Sign a contract
Fotopedia: US Army

15. AND FINALLY…
Be nice & good luck!
Fotopedia: US Army

16. handsup.co.uk
@HUdigital
Fotopedia: US Army