This document discusses an online session about how charities are using digital media centers and websites to provide multimedia resources for journalists. It notes that journalists want to find their own stories, access original content and strong audiovisual materials easily. The document then shares analytics on usage of Amnesty International's media center and news pages in January 2014, showing many journalists accessed materials on topics like executions in Iran. It also displays the large difference in traffic between the media center and news pages in 2013. Finally, it discusses how other organizations like Oxfam and Human Rights Watch structure their websites and the potential for using social media to drive more news traffic.

1. An online digital media centre
Susanna Flood, Director of Media, Amnesty International

2. What are we doing here?
An interactive session to look at innovation and
best practice in how charities are using their
websites to provide multimedia resources for
journalists, and to share experiences of
challenges and success.

3. A few ground rules:
 An interactive session
 Share ideas / solutions
 Compare experiences

4. Quick survey:
 Who has a digital media centre?
 How prominent is it on your web site?
 What works about it?
 What doesn’t work?

5. Start with the basics…

6. What do journalists want?
 To find their own stories
 Original content and points of views
 Strong AV / multimedia content
 Easy access

7. Let’s take a look at the
Amnesty International
web site…

8. www.amnesty.org

11. Hits on the Media Centre: January 2014
Press Release
New-satellite-images-show-scale-north-korea-s-repressive-prison-camps-2013-
Unique
Pageviews Pageviews
24485
21979
1206
1073
Egypt-three-years-wide-scale-repression-continues-unabated-2014-01-22
682
549
Egypt-three-years-wide-scale-repression-continues-unabated-2014-01-22
662
562
UAE-end-downward-cycle-unfair-political-trials-2014-01-20
530
485
Singapur-sentencia-historica-anula-pena-muerte-2013-11-14
415
396
Nigerian-president-must-reject-harsh-bill-same-sex-unions-2013-12-20
364
323
Romanian-court-victory-forced-eviction-roma-cluj-napoca-illegal-2014-01-07
319
284
Iran-hangs-40-people-two-weeks-amid-surge-executions-2014-01-16
289
251
Morocco-amendment-rape-provision-step-right-direction-2014-01-22
286
255
Cuba-intensifica-la-represi-n-en-las-horas-previas-la-cumbre-de-la-celac-20

13. Hits on the News Pages: January 2014
Story
Iran-hangs-40-people-two-weeks-amid-surge-executions-2014-01-16
Unique
Pageviews Pageviews
16576
15449
USA-texas-execution-would-violate-international-court-ruling-2014-01-17
4149
3861
Egypt-three-years-wide-scale-repression-continues-unabated-2014-01-23
4047
3559
All News
3216
2340
Malaysia-move-outlaw-human-rights-groups-assault-freedom-2014-01-08
2697
2527
Bulgaria-shamed-over-asylum-seekers-2014-01-03
2603
2338
Ukraine-must-act-immediately-halt-escalation-violence-2014-01-22
2499
2246
Ukraine-s-new-charter-oppression-2014-01-17
2322
2133
Thailand-restraint-urged-shutdown-protests-2014-01-10
2250
2063
Cambodia-police-kill-striking-garment-workers-2014-01-03
2241
2047

14. Total hits in 2013
3,000,000
2,590,461
2,500,000
2,000,000
1,500,000
1,000,000
500,000
458,353
0
Media centre
News page

15. Thoughts?

16. And some other web
sites…

17. www.oxfam.org.uk

19. www.hrw.org

22. www.savethechildren.org

26. Our next
development…

28. http://www.icrcvideonewsroom.org/content/index.asp

29. Social media

30. What about social media?
 Who uses twitter / Facebook for media
outreach?
 How does social media drive news traffic?
 Do you need different feeds?
 How to integrate into your digital media
centre?

35. Questions / Discussion?