Nicola Miller, founder, A Mile in Her Shoes Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Micro-managing:
Aligning communications with
organisational strategy
Nicola Miller, Founder and Chair
A Mile in Her Shoes
Wednesday 10 July 2019
@InHerShoesHQ

2. A Mile in Her Shoes in 2 minutes
@InHerShoesHQ
YouTube:
https://www.youtube.com/watch?v=Jipj2L6gGB8

3. @InHerShoesHQ

4. Micro matters: reality check
• Income <£10,000
• Often unregistered (too
small)
• Volunteer led, no paid
staff
• Unincorporated
• No premises
• Too small to apply for
majority of grants
• Stay small and struggle
to scale up
• 168,000 registered UK
charities, estimated
many more
unregistered, micro
charities
@InHerShoesHQ

5. @InHerShoesHQ

6. Micro managing: The power of saying
“no”
• why it’s especially important in micro charities
• what you could learn from us...
• ...and from when we’ve said “yes” and
regretted it
@InHerShoesHQ

7. Saying “no” to press and media
@InHerShoesHQ

8. Saying “no” to brand partnerships
@InHerShoesHQ

9. Saying “no” to supporters
@InHerShoesHQ

10. Saying “yes” to yourself!
@InHerShoesHQ

11. 3 ways ‘small’ can learn from ‘micro’
1. Don’t be afraid to say “no”
2. Don’t let valuable resources be led astray:
stay on (organisational) message.
3. Don’t always think big: think about what
(micro) matters
@InHerShoesHQ

12. Any questions?
Website: amileinhershoes.org.uk
Twitter: @InHerShoesHQ
Facebook: /inhershoeshq
E: info@amileinhershoes.org.uk
@InHerShoesHQ