Mobile - how does your website need to change? Part 1

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CharityComms

Al Barker, Sift Digital Web effectiveness workshop www.charitycomms.org.uk/events

Technologie Business

MOBILE - HOW DOES YOUR
WEBSITE NEED TO CHANGE?
ALEX BARKER // HEAD OF USER EXPERIENCE
CHARITYCOMMS // WEB EFFECTIVENESS // 12/12/2013

WHERE ARE YOU ON THE JOURNEY?

a show of hands please...

MOBILE IS MORE THAN JUST TECH
There is no 'responsive switch' or magic CSS rule
Multiscreen journeys must be user-centred
Tackle the content elephant in the room!

CONTENT STRATEGY
Education, Governance, Alignment
Audit Materials, but also People & Processes
Top Tasks and Prioritisation
(relieve digital constipation!)
Tone, Quality & Values

CONTENT PRODUCTION
Content and Social Media Framework
Content Calendars & KPI’s
Digital literacy / writing for the web

INFORMATION ARCHITECTURE
Adapt rigid and deep navigation structures
Beware of complex functionality
Taxonomy
Meta data
Ontology?

NOW YOU CAN DEFINE A SOLUTION
Responsive, surely (or should it be Adaptive?)
Build component libraries
Prototype, user test, iterate (remove abstraction)
Extend your QA process to all devices
Pilots are good (esp. if you have a massive site!)

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Mobile - how does your website need to change? Part 1

1. MOBILE - HOW DOES YOUR WEBSITE NEED TO CHANGE? ALEX BARKER // HEAD OF USER EXPERIENCE CHARITYCOMMS // WEB EFFECTIVENESS // 12/12/2013

2. WHERE ARE YOU ON THE JOURNEY? a show of hands please...

3. MOBILE IS MORE THAN JUST TECH There is no 'responsive switch' or magic CSS rule Multiscreen journeys must be user-centred Tackle the content elephant in the room!

4. CONTENT STRATEGY Education, Governance, Alignment Audit Materials, but also People & Processes Top Tasks and Prioritisation (relieve digital constipation!) Tone, Quality & Values

5. CONTENT PRODUCTION Content and Social Media Framework Content Calendars & KPI’s Digital literacy / writing for the web

6. INFORMATION ARCHITECTURE Adapt rigid and deep navigation structures Beware of complex functionality Taxonomy Meta data Ontology?

7. NOW YOU CAN DEFINE A SOLUTION Responsive, surely (or should it be Adaptive?) Build component libraries Prototype, user test, iterate (remove abstraction) Extend your QA process to all devices Pilots are good (esp. if you have a massive site!)

8. THANKS! @alexjbarker over to Emily...