SlideShare ist ein Scribd-Unternehmen logo
1 von 18
Learning Objective: ,[object Object]
Functions of devices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],iPhone
Functions of devices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Xbox 360
Functions of devices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Laptop/Netbook
All of these examples originally had one purpose but over time they have  evolved  and  adopted features  of other devices. This therefore makes it harder to define what is the main purpose of a piece of media as the differences between them are becoming few.
This is  technological convergence ,[object Object]
Convergence Culture ,[object Object],[object Object],[object Object]
Henry Jenkins ,[object Object],[object Object],[object Object]
What does he mean? ,[object Object]
5 processes that make up ‘Convergence Culture’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Technological Convergence ,[object Object],[object Object],- Sausages being cooked on a PS3
Economic convergence ,[object Object],[object Object]
What is he saying? ,[object Object]
Social or organic convergence ,[object Object],[object Object]
Cultural Convergence ,[object Object]
What is he saying? ,[object Object],[object Object],[object Object]
Global Convergence  ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]

Weitere Àhnliche Inhalte

Was ist angesagt?

Convergence Culture
Convergence CultureConvergence Culture
Convergence Culture
p10539022
 
Ideology & representation in media
Ideology & representation in media Ideology & representation in media
Ideology & representation in media
Stephanos Nader
 
Synergy and cross media convergence
Synergy and cross media convergenceSynergy and cross media convergence
Synergy and cross media convergence
sandraoddy2
 
Cultivation theory
Cultivation theoryCultivation theory
Cultivation theory
kaysar.khan
 
Jenkins – prosumer theory, 2006
Jenkins – prosumer theory, 2006Jenkins – prosumer theory, 2006
Jenkins – prosumer theory, 2006
Jody Evans
 
Cultivation Theory
Cultivation TheoryCultivation Theory
Cultivation Theory
cboger
 

Was ist angesagt? (20)

What is media convergence?
What is media convergence?What is media convergence?
What is media convergence?
 
Convergence Culture
Convergence CultureConvergence Culture
Convergence Culture
 
Defining Media Convergence
Defining Media ConvergenceDefining Media Convergence
Defining Media Convergence
 
Convergence in the film industry
Convergence in the film industry Convergence in the film industry
Convergence in the film industry
 
Media Culture and Cultural studies
Media Culture and Cultural studies Media Culture and Cultural studies
Media Culture and Cultural studies
 
Cultivation theory
Cultivation theoryCultivation theory
Cultivation theory
 
Broadcast media
Broadcast mediaBroadcast media
Broadcast media
 
Ideology & representation in media
Ideology & representation in media Ideology & representation in media
Ideology & representation in media
 
Evolution of-media-cavin santoya
Evolution of-media-cavin santoyaEvolution of-media-cavin santoya
Evolution of-media-cavin santoya
 
Sony media conglomerate
Sony media conglomerateSony media conglomerate
Sony media conglomerate
 
History of media studies presentation
History of media studies presentationHistory of media studies presentation
History of media studies presentation
 
QuĂ© es cultura de la convergencia segĂșn Henry Jenkins
QuĂ© es cultura de la convergencia segĂșn Henry JenkinsQuĂ© es cultura de la convergencia segĂșn Henry Jenkins
QuĂ© es cultura de la convergencia segĂșn Henry Jenkins
 
MASS MEDIA AND MASS MEDIA EFFECTS (G1 VYGOTSKY).pptx
MASS MEDIA AND MASS MEDIA EFFECTS  (G1 VYGOTSKY).pptxMASS MEDIA AND MASS MEDIA EFFECTS  (G1 VYGOTSKY).pptx
MASS MEDIA AND MASS MEDIA EFFECTS (G1 VYGOTSKY).pptx
 
Synergy and cross media convergence
Synergy and cross media convergenceSynergy and cross media convergence
Synergy and cross media convergence
 
Broadcast History
Broadcast HistoryBroadcast History
Broadcast History
 
Convergence Culture - Henry Jenkins
Convergence Culture - Henry JenkinsConvergence Culture - Henry Jenkins
Convergence Culture - Henry Jenkins
 
Cultivation theory
Cultivation theoryCultivation theory
Cultivation theory
 
Jenkins – prosumer theory, 2006
Jenkins – prosumer theory, 2006Jenkins – prosumer theory, 2006
Jenkins – prosumer theory, 2006
 
Media economics
Media economicsMedia economics
Media economics
 
Cultivation Theory
Cultivation TheoryCultivation Theory
Cultivation Theory
 

Ähnlich wie Convergence culture

What is convergence culture
What is convergence cultureWhat is convergence culture
What is convergence culture
naomigeorgiehannah
 
Convergence culture
Convergence cultureConvergence culture
Convergence culture
Charis Creber
 
Convergence.culture
Convergence.cultureConvergence.culture
Convergence.culture
Jess Wager
 
What is convergence culture
What is convergence cultureWhat is convergence culture
What is convergence culture
aliceemmalaurenlucy
 
Convergence culture
Convergence cultureConvergence culture
Convergence culture
Dolps1992
 
TYPES-OF-MEDIA-DELICANOG-SIGLOS-LATURNAS.pptx
TYPES-OF-MEDIA-DELICANOG-SIGLOS-LATURNAS.pptxTYPES-OF-MEDIA-DELICANOG-SIGLOS-LATURNAS.pptx
TYPES-OF-MEDIA-DELICANOG-SIGLOS-LATURNAS.pptx
JacobLabrador
 
Key concepts in_new_media
Key concepts in_new_mediaKey concepts in_new_media
Key concepts in_new_media
kamal Alyafay
 
And how it influence and control our mind
And how it influence and control our mindAnd how it influence and control our mind
And how it influence and control our mind
Abdou Kraiouch
 
Convergence culture zallman 4pmthurs_ krishan_jake_jake
Convergence culture  zallman  4pmthurs_ krishan_jake_jakeConvergence culture  zallman  4pmthurs_ krishan_jake_jake
Convergence culture zallman 4pmthurs_ krishan_jake_jake
kpat09
 

Ähnlich wie Convergence culture (20)

What is convergence culture
What is convergence cultureWhat is convergence culture
What is convergence culture
 
Convergence culture
Convergence cultureConvergence culture
Convergence culture
 
Convergence Culture
Convergence CultureConvergence Culture
Convergence Culture
 
Convergence.culture
Convergence.cultureConvergence.culture
Convergence.culture
 
What is convergence culture
What is convergence cultureWhat is convergence culture
What is convergence culture
 
How modern technologies have changed society
How modern technologies have changed societyHow modern technologies have changed society
How modern technologies have changed society
 
Convergence culture
Convergence cultureConvergence culture
Convergence culture
 
TYPES-OF-MEDIA-DELICANOG-SIGLOS-LATURNAS.pptx
TYPES-OF-MEDIA-DELICANOG-SIGLOS-LATURNAS.pptxTYPES-OF-MEDIA-DELICANOG-SIGLOS-LATURNAS.pptx
TYPES-OF-MEDIA-DELICANOG-SIGLOS-LATURNAS.pptx
 
New Media
New MediaNew Media
New Media
 
MEDIA AND THEIR TYPES
MEDIA AND THEIR TYPESMEDIA AND THEIR TYPES
MEDIA AND THEIR TYPES
 
Key concepts in_new_media
Key concepts in_new_mediaKey concepts in_new_media
Key concepts in_new_media
 
LESSON 4 EDITED.pdf
LESSON 4 EDITED.pdfLESSON 4 EDITED.pdf
LESSON 4 EDITED.pdf
 
Media convergence
Media convergenceMedia convergence
Media convergence
 
LM 4 The Contemporary World (1).pdf
LM 4 The Contemporary World (1).pdfLM 4 The Contemporary World (1).pdf
LM 4 The Contemporary World (1).pdf
 
Teaching Old Brands New Tricks with Transmedia Storytelling (1/2)
Teaching Old Brands New Tricks with Transmedia Storytelling (1/2) Teaching Old Brands New Tricks with Transmedia Storytelling (1/2)
Teaching Old Brands New Tricks with Transmedia Storytelling (1/2)
 
And how it influence and control our mind
And how it influence and control our mindAnd how it influence and control our mind
And how it influence and control our mind
 
Convergence
ConvergenceConvergence
Convergence
 
P2 media theories explained
P2 media theories explainedP2 media theories explained
P2 media theories explained
 
Mass Media Assignment
Mass Media AssignmentMass Media Assignment
Mass Media Assignment
 
Convergence culture zallman 4pmthurs_ krishan_jake_jake
Convergence culture  zallman  4pmthurs_ krishan_jake_jakeConvergence culture  zallman  4pmthurs_ krishan_jake_jake
Convergence culture zallman 4pmthurs_ krishan_jake_jake
 

Mehr von Charis Creber

Webiste analysis
Webiste analysisWebiste analysis
Webiste analysis
Charis Creber
 
Contents take
Contents take Contents take
Contents take
Charis Creber
 
Contents take 2
Contents take 2Contents take 2
Contents take 2
Charis Creber
 
Double page spread....
Double page spread....Double page spread....
Double page spread....
Charis Creber
 
Media question 5
Media question 5Media question 5
Media question 5
Charis Creber
 
Magazine film cover analysis
Magazine film cover analysisMagazine film cover analysis
Magazine film cover analysis
Charis Creber
 
Story board + script
Story board + scriptStory board + script
Story board + script
Charis Creber
 
Contents take 2
Contents take 2Contents take 2
Contents take 2
Charis Creber
 
%Magzine cover
%Magzine cover%Magzine cover
%Magzine cover
Charis Creber
 
Double page spread....
Double page spread....Double page spread....
Double page spread....
Charis Creber
 
Wills double page spread
Wills double page spreadWills double page spread
Wills double page spread
Charis Creber
 

Mehr von Charis Creber (20)

Webiste analysis
Webiste analysisWebiste analysis
Webiste analysis
 
Moodboard
MoodboardMoodboard
Moodboard
 
Evalution (1)
Evalution (1)Evalution (1)
Evalution (1)
 
Q3
Q3Q3
Q3
 
Contents take
Contents take Contents take
Contents take
 
Contents take 2
Contents take 2Contents take 2
Contents take 2
 
Double page spread....
Double page spread....Double page spread....
Double page spread....
 
Media question 5
Media question 5Media question 5
Media question 5
 
Zombie makeup
Zombie makeupZombie makeup
Zombie makeup
 
Storyboard
StoryboardStoryboard
Storyboard
 
Soundtrack
SoundtrackSoundtrack
Soundtrack
 
Script
ScriptScript
Script
 
Magazine film cover analysis
Magazine film cover analysisMagazine film cover analysis
Magazine film cover analysis
 
Story board + script
Story board + scriptStory board + script
Story board + script
 
Cover page
Cover pageCover page
Cover page
 
Contents take 2
Contents take 2Contents take 2
Contents take 2
 
%Magzine cover
%Magzine cover%Magzine cover
%Magzine cover
 
Double page spread....
Double page spread....Double page spread....
Double page spread....
 
Wills double page spread
Wills double page spreadWills double page spread
Wills double page spread
 
Evaluation 7
Evaluation 7Evaluation 7
Evaluation 7
 

Convergence culture

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. All of these examples originally had one purpose but over time they have evolved and adopted features of other devices. This therefore makes it harder to define what is the main purpose of a piece of media as the differences between them are becoming few.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.