Your Story on the Social Web

Digital Success™
Your Story on the Social Web

Golden Fleece Story Conference
You, Me, We: Connecting Thru Story
April 17, 2010

http://www.ChaosToClarity.com/

©2010 Chaos To Clarity LLC. Chaos To Clarity, Success in a Digital World,
Digital Success, and the Chaos To Clarity logo are trademarks of Chaos To Clarity LLC.

What We Do

➡ Websites, Blogs &
Facebook Fan Pages
➡ Social Networking &
Media Classes
➡ In-person & Online
Customized Coaching
➡ Group Learning &
Interactive Talks

4/17/2010 Your Story on the Social Web www.ChaosToClarity.com

Meet the Team

Jo Golden, MS, PhD, specializes in education, communication, and moving
through conflict around learning and change in the digital world. Jo
believes in starting wherever you are and working with you to establish
confidence, competence, and practical self-education strategies for the
future. She brings over 12 years experience to supporting clients as a digital
strategist and web content wrangler. Jo guides clients to develop compelling
stories on the Web via websites, blogs, social networking, and social media.
jogolden.com

Tracey Holinka, MS, supports clients by teaching you how to make the most
of computers and the Internet while getting your business or professional
self online. She brings over 12 years experience to steering projects and
providing advanced computer coaching, creating compelling Websites and
blogs, as well as developing customized social networking automation
processes for clients. Tracey believes that technology ought to be clarified by
professionals, not cloaked in mystique to exclude everyone else.
traceyholinka.com


Housekeeping

➡ We’ll have Q&A at the end so please
hold your questions until then.
➡ Sign up if you want us to email
a link to the slides.
➡ If you don’t receive the email, check
your junk mail and then email us.


Exercise

➡ Pick 5 core qualities
➡ Interview the person next to you
‣ Find out their core qualities
‣ Introduce them to the group


Self-education for
Success in the Digital World

➡ Strategy
‣ What do you need to know?
‣ How are you going to learn it?

➡ Skills
‣ Internet search
‣ Research
‣ How to learn new software &
hardware

➡ Tools
‣ Computer/mobile
‣ Internet


The Social Web

➡ Social Networking
‣ It’s what people do to create community
‣ Communities used to be local, now they
are virtual (online) too
‣ People get together, talk, and listen

➡ Social Media
‣ People create and publish their
message and content
‣ Lets you get the info you want, in the
moment, from the people you choose


Social Networking & Social Media
Require

➡ Strategy
‣ Your individual boundaries
‣ Web presence strategy

➡ Skills
‣ Communicating your story
‣ Learning new networks

➡ Tools
‣ Have a home base—website, blog or
Google profile
‣ Networks that fit your business needs


Exercise

➡ Groups of 2-3
➡ Identify 2-3 key components
of your business story
➡ Briefly describe your current
web presence story & give it
a title
➡ Share


Creating Your Boundaries

➡ The social web wants YOU!
➡ What are you willing to share
publicly?
➡ Strategy
‣ Connect to people with your
passions
‣ Speak personally to market trends
and norms


Exercise

➡ Groups of 2-3
➡ Give your approach to
boundaries a descriptive
name


Goals

➡ What are you trying to accomplish
with your web presence?
➡ What do you want to happen as a
result of your participation?
➡ How active do you want to be in
the day-to-day logistics?
➡ What resources are you willing to
allocate to your social networking/
l
ah
-W
en
b Ow
Ro

social media project? Ph
ot o by


Target Audience

➡ Who are you trying to reach
on the Web?
‣ Clients/customers
‣ Partners
‣ Competitors
‣ Friends, followers, fans &
connections


Market Norms

➡ What is your competition
doing on the Web?
➡ Doing well?
➡ Doing poorly?
➡ Where are your people?
Photo by Johanna von Wowern


Exercise

➡ Break into groups and focus on 1 topic:
Core qualities, boundaries, goals, audience &
message

➡ Identify issues in terms of your top &
story on the social web
➡ Switch groups
➡ Collaborate to tell 1 group member's story
‣ Include all 5 topics
‣ Stories can be told, acted-out, expressed in
movement, etc.


Using the Social Web to Tell Your Story

➡ Profiles
➡ Publishing (social media function)
‣ Status updates & posts
‣ Unique content

➡ Conversation (social networks
function)
Photo by Zsuzsanna Kilian


Facebook® Bio Examples

Janet Taliaferro (fan page)
Tracey Holinka (personal page)

Chaos To Clarity (fan page)

Jo Golden (personal page)


Twitter Bio Examples


Linked® Headline Examples


Publishing on the Social Web

➡ What?
‣ Text
‣ Audio
‣ Video
‣ Photos & images
‣ Diagrams & mind maps

➡ Where?
‣ Blogs
‣ Twitter
‣ Facebook
‣ Slideshare


Conversation

➡ What existing conversations
should you join?
➡ What conversations should
you start?


We’ll Get You Where You Need to Go

➡ Work with a technologist and an
educator
➡ Move through information noise
➡ Our knowledge base is theoretical
and experiential
➡ We don’t babble, bore, or confuse
➡ We act as advocates and guides


Connect with Us

Become a fan

See what we’re tweeting

Watch our how-to videos

Visit our blog


Your Story on the Social Web

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