MSC Malaysia InnoTech Johor - Opportunities in Creative Multimedia Industry

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MSC MALAYSIA INNOTECH “IDEAS LAUNCHPAD” PRESENTATION BY TOONASIA STUDIO SDN BHD

HOW DID WE END UP HERE ,[object Object],[object Object],“ IN 2005, THE GLOBAL ANIMATION INDUSTRY IS WORTH USD XXX BILLION”

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This presentation was presented at the International Workshop on Woman Empowerment in IT on 23 - 28 March 2009 in collaboration with Department of Foreign Affairs of the Republik of Indonesia. This year Indonesia stated the year of Creative Industry. It discuss opportunity in Creative Industry that has saved Indonesia from crisis. This industry supposedly more appropriate for women. However lack of understanding on IT has defferred Indonesian women from mastering this industry.

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The internet is radically disrupting most of the traditional content distribution and selling models, starting with music and games, followed by TV, film, books and print publishing. Once everyone is always-on, mobile and hyper-connected, and everything is available everywhere, how will content be created, distributed, marketed, consumed, and paid for? Who will do what, for whom, and how will the traditional players such as broadcasters, record labels, publishers and distributors adapt? If new players, starting with telecoms, device makers, advertisers and brands, indeed move into the content business, what will be their challenges and opportunities? Picture 22 Given the challenging financial climate, how do we reconcile the need to reward enterprise and secure sustainable revenue streams, with the expectations and demands of the “freeconomics” generation? What kind of legal, regulatory and cultural framework do we need to ensure that this new eco-system of creators, consumers and intermediaries generates more benefits for all involved? More http://www.mediafuturist.com/2009/04/the-future-of-content-creativity-my-presentation-at-the-rsa-in-london-april-8.html

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