Scaling API-first – The story of a global engineering organization
Invensis Technology
1. Invensis Technology
Yashikiya S. Harley
Dr. Niranjan
Global Business Operations
TTH 6:00-7:15 p.m.
Savannah State University
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Introduction
Invensis, a pioneer Business Process Outsourcing Services Provider with deep domain
expertise, is a global outsourcing company, has grown to be a reputed and dependable business
partner known for its high quality and reliability.The diversification of its core business and its
policies has made it possible for rapid growth and establishment of Invensis in the global arena.
In fact, the company has an impeccable record in successfully catering to its clients' outsourcing
needs and compelling them to come back to Invensis whenever they outsource to India. In
addition,a well-established survey reveals that business process outsourcing in India has grown
in leaps and bounds over the years due to vast reserve of talent pool and cost-effective
services.Invensis partners with clients ranging from Fortune 500 companies like Philips, Trend
West, 3E, GRM, etc. to a host of other medium sized companies and high profile businesses.
Ever since its inception over a decade ago, Invensis has been delivering maximum quality at
affordable rates, thereby facilitating optimal revenue management for its clientele.(Invensis
Technologies – Offering Paramount Business Process Outsourcing Services, 2000)
History
The founding story of Invensis Technologies Pvt Ltd begins in the year 1998, when Vara
Prasad Rongala, a successful entrepreneur, conceived the idea of starting a BPO services
company. He partnered with Joshua Barton, a Jewish American with similar interests and visions
which led to the formation of Virtual Tech Solutions. A five member founding team set up an
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office in Chicago and a delivery center in Bangalore, India. This company was offering
CAD/CAM Services and was soon able to build a strong presence and client-base for its
sustenance.Computer-aided design (CAD), also known as computer-aided design and drafting
(CADD), is the use of computer technology for the process of design and design documentation.
With the leadership of Rongala, Invensis Technologies leveraged up the value chain
from a 5 member team to currently a 1200 employee strong workforce. Invensis excels in
offering BPO services like Data Management, Call center services; Logistics support services,
Customs Brokerage, Healthcare services, Finance and Accounting, Litigation Support, Photo
Retouching Services, IT services and Internet Marketing services (Vara Prasad Rongala's
Experience , 2011). In addition, Invensis also specializes in Software development, Web
designing, Finance and Accounting, Document Management, Data Entry, Invoice / BOL
Processing, Litigation / Legal Coding, Image Processing, and Photo enhancement.Rongala,
capitalized on the skilled professionals highly proficient in English, a characteristic less
prevalent in other outsourcing destinations. Utilizing this very unique feature, he envisioned
relationship-building with global customers thereby giving them complete long-term
satisfaction.
Date Integrity
As many more companies continue to outsource sensitive information such as Medical
records and banking information, BPO’s has increased challenges of keeping this information
free from Invensis Technologies deal with data integrity. In order to mitigate these types of
concerns from its clientele, Invensys is installed with redundant internet links at redundant routes
for purposes of security as well as efficient functioning. Furthermore, the company has procured
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the most up-to-date technology related to a specific service or area of expertise. Invensis believes
security appliances to protect the network from intrusions is the key to maintain a successful
relationship with its varied clientele. Moreover, only state of the art servers are used to handle
the client’s data such as virtual private network (VPN).
VPNs are established from firewall to get connected to client servers with high security
encryptions.A key feature of a VPN is its ability to work over both private networks as well as
public networks like the Internet (Tyson, 2010). Using a method called tunneling, a VPN use the
same hardware infrastructure as existing Internet or intranet links. VPN technologies include
various security mechanisms to protect the virtual, private connections. Specifically, a VPN
supports at least three different modes of use: Internet remote access client connections, LAN-to-
LAN internetworking, and controlled access within an intranet. In recent years, many
organizations have increased the mobility of their workers by allowing more employees to
telecommute.
In order to enable Invensis to work successfully with various clients, a VPN can be set up
to support remote, protected access to the corporate home offices over the Internet. An Internet
VPN solution uses a client/server design works as follows: A remote host (client) wanting to log
into the company network first connects to any public Internet Service Provider (ISP). Next, the
host initiates a VPN connection to the company VPN server (AT&T, 2011). This connection is
made via a VPN client installed on the remote host.Once the connection has been established, the
remote client can communicate with the internal company systems over the Internet just as if it
were a local host.
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Besides using virtual private networks for remote access, a VPN can also bridge two
networks together. In this mode of operation, an entire remote network (rather than just a single
remote client) can join to a different company network to form an extended intranet. This
solution uses a VPN server to VPN server connection.Internal networks may also utilize VPN
technology to implement controlled access to individual subnets within a private network, which
can further strengthen the loyalty that Invensis has with its clients. In this mode of operation,
VPN clients connect to a VPN server that acts as the network gateway. This type of VPN use
does not involve an Internet Service Provider (ISP) or public network cabling. However, it
allows the security benefits of VPN to be deployed inside an organization and that is the goal of
Invensis (WEBOPEDIA Everything you need to know is right here, 2009).
Invensis, as a world-class BPO and software development service provider, understands
the significance of identifying and prioritizing its assets for business empowerment.
Additionally, the company has had tremendous growth in the past couple of years. Its strategy of
future success lies in its efforts to deal with high levels of attrition (a gradual reduction in work
forcewithout firing of personnel, as when workers resign or retire and are not replaced). The IT
enabled services (ITES) sector show high levels of attrition because of the demand for highly
skilled professionals in India (Invensis Technologies – Offering Paramount Business Process
Outsourcing Services, 2000). The executive director, Rongala wondered whether the company's
structured approach towards working on an outsourcing project would help build credibility and
differentiate it in the market place. He feels this is how he could reduce the high attrition rate of
ITES.For Invensis Technologies, building an engaged and committed workforce is essential to its
future growth.
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Growth
In Invensis, they believe in creating benchmarks with their services that are supported by
their assets, which can be broadly classified under the following core areas: Its People, State of
the Art Infrastructure, and Cutting Edge Technology specific to domain of operation. Rongala
and his team only recruit highly talented and motivated professionals in respective domains of
expertise; by doing this Invensis generates top quality solutions instrumental in growth of
customer businesses.World class infrastructure like CISCO, RAD, D-Link, HP, and Net Gear
products are used to build the network-to-main maximum uptime. He feels that if his company
invests in cutting edge technology, the employees will be able to complete their jobs effortlessly
and would remain loyal.
Invensis feels that promoting a “Team Comprise” approach of target driven professionals
with innovative and progressive ideas that are recognized offers the best solution to reduce
attrition, and delivers the best in the industry service to their valued clients(Invensis
Technologies – Offering Paramount Business Process Outsourcing Services, 2000).Furthermore,
the company provides training and interaction programs for Invensis personnel to keep them
updated with latest information that is vital to client solutions across verticals.Invensis
implemented features such as smart cards for accessing different levels supplemented by CCTV
by doingthis; a security threat to infrastructure is prevented and eliminated. Entry into the
premises and the various project areas is restricted and access control devices and monitoring
systems are in place to prevent and detect unauthorized access. Frequentmonitoring and audits
ensure that the security measures are in place.The Center, which is the name for the home office,
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is installed with redundant internet links at redundant routes for purposes of security as well as
efficient functioning which also provides a sense of security for the personnel.
Every business is a network of processes. Transforming processes from people and paper
tointensive models using information technology (digitization) and outsourcing (BPO) is the
long term mega trend.That is why for Invensis, merging its internal strategies, its personnel and
its external strategies its, IT capabilities is essential to its continued growth. Invensis internal
growth is a strategy to develop the base or capabilities of the business itself. In other words, the
company will reinvest in its employee development, departmental restructuring, and enhance
product offerings in the hopes of providing a broader base on which to provide more servicesand
products to its customers. Invensis does realize that internal growth does not produce immediate
revenue increases and may actually require an output of revenue to be paid off over time, but the
company knows internal growth promises the best potential for future returns on investment.
For Invensis, their external growth strategies are to develop actual company size and
asset worth. These external strategies focus on strategic mergers or acquisitions which increases
the number of mutual relationships through third parties. The company feels the larger the
number of business partners, the greater the net worth of the company and throughput of cash.
The goal of Invensis external growth strategy is to provide larger opportunities to increase the
worth of the company (Business Process Outsourcing, 2008).
Increased Efficiency and Transparency
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In order to stay in the leading position as well as succeed continuously in today’s global
market, Invensis constantly monitors and analyzes market complexity and volatility.
Subsequently, Invensis aim to drive power-packed operational excellence through collaboration
with its global clients to sustain and retain a strong impact in the outsourcing market. Process
standardization and improvement, enhanced productivity of the agents, increased end-customer
satisfaction, faster and systematic knowledge creation, reduction in processing time and cost,
higher return on investment and improved quality and minimized risk are the methodologies that
are embraced by Invensis.And in order to continue to be the industry leader, the company must
expand into newer markets.